The sports nutrition ingredients market has evolved substantially over the decades. The dynamically changing contours are evident in the trend that sports nutrition are not just the exclusive realm of bodybuilders, athletes, and fitness enthusiasts. The science of sports nutrition has also made vast strides, where mechanisms related to different key characteristics of nutrition are studied. Endurance, recovery, protein synthesis are some of the functions that have attracted the interest of providers of concentrates, isolates, and hydrolysates. A number of pre-clinical and clinical studies have expanded the avenue in the sports nutrition ingredients market.
Key ingredient types being researched extensively in the sports nutrition ingredients market are proteins, carbohydrates, vitamins, and minerals. Some of the key end users in the sports nutrition ingredients market are sports and energy beverages, protein powders, and energy and nutrition bars.
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Over the past few decades, populations worldwide are increasingly being inclined toward healthy living, thereby boosting the demand for sports nutrition ingredients. This has spurred the demand for new formulations to meet the needs of a wide cross-section of consumers in the sports nutrition ingredients market. The growing demand for sports nutrition beverages among active women has also augmented the prospects of the market over the years. Over the years, whey protein-containing sports nutrition products have gained immense steam among athletes and the gym-going population.
The trend for sports nutrition products that can meet wide range of needs of athletes, sportspersons, and fitness enthusiasts is boosting the sports nutrition ingredients market. Growing popularity of supplements for any sports activity that contain essential amino acids is boosting the growth of the market. Growing awareness of the benefits of sports nutrition has added momentum to the expansion of avenue in the market. Among the various key types of ingredients, minerals are emerging as lucrative segment. Carbohydrates are key groups attracting research and development activities by players.
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Sports nutrition ingredient developers are constantly engaging in clinical studies to come out with ingredients with better performance parameters. Top players are leaning on unveiling high-quality whey protein isolates and other value-added ingredients to gain a stronghold in the sports nutrition ingredients market. A growing number of players have expanded their product portfolio by including halal- and kosher-certified products. They are also underpinning product claims with extensive medical documentation.
Some of the key players in the sports nutrition ingredients market are Milk Specialties Company, Sabinsa Corporation, Lactalis Ingredients, Kemin Industries Inc., Roquette Freres S.A., Arla Food Ingredients Group P/S, Naturex SA, Fonterra Co-operative Group Limited, and Glanbia Public Limited Company. A growing number of food ingredients companies are eyeing steady and substantial avenues in the sports nutrition ingredients market by investing in sports beverages. Several of these companies are trying to improve the taste and performance of sports nutrition ingredients.
On the regional front, Asia Pacific is a promising regional market and has been emerging rapidly, the reason having to do with untapped avenue. North America is also a promising regional market. The growth is propelled by the extensive research on branched-chain amino acids and essential amino acids. Europe is also expected to see promising avenues in the sports nutrition ingredients market over the forecast period of 2020 – 2030.
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