Sports Nutrition Ingredients Market: Overview
The sports nutrition ingredients market has evolved substantially over the decades. The dynamically changing contours are evident in the trend that sports nutrition are not just the exclusive realm of bodybuilders, athletes, and fitness enthusiasts. The science of sports nutrition has also made vast strides, where mechanisms related to different key characteristics of nutrition are studied. Endurance, recovery, protein synthesis are some of the functions that have attracted the interest of providers of concentrates, isolates, and hydrolysates. A number of pre-clinical and clinical studies have expanded the avenue in the sports nutrition ingredients market.
Key ingredient types being researched extensively in the sports nutrition ingredients market are proteins, carbohydrates, vitamins, and minerals. Some of the key end users in the sports nutrition ingredients market are sports and energy beverages, protein powders, and energy and nutrition bars.
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Sports Nutrition Ingredients Market: Key Trends
Over the past few decades, populations worldwide are increasingly being inclined toward healthy living, thereby boosting the demand for sports nutrition ingredients. This has spurred the demand for new formulations to meet the needs of a wide cross-section of consumers in the sports nutrition ingredients market. The growing demand for sports nutrition beverages among active women has also augmented the prospects of the market over the years. Over the years, whey protein-containing sports nutrition products have gained immense steam among athletes and the gym-going population.
The trend for sports nutrition products that can meet wide range of needs of athletes, sportspersons, and fitness enthusiasts is boosting the sports nutrition ingredients market. Growing popularity of supplements for any sports activity that contain essential amino acids is boosting the growth of the market. Growing awareness of the benefits of sports nutrition has added momentum to the expansion of avenue in the market. Among the various key types of ingredients, minerals are emerging as lucrative segment. Carbohydrates are key groups attracting research and development activities by players.
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Sports Nutrition Ingredients Market: Competitive Development Analysis and Key Developments
Sports nutrition ingredient developers are constantly engaging in clinical studies to come out with ingredients with better performance parameters. Top players are leaning on unveiling high-quality whey protein isolates and other value-added ingredients to gain a stronghold in the sports nutrition ingredients market. A growing number of players have expanded their product portfolio by including halal- and kosher-certified products. They are also underpinning product claims with extensive medical documentation.
Some of the key players in the sports nutrition ingredients market are Milk Specialties Company, Sabinsa Corporation, Lactalis Ingredients, Kemin Industries Inc., Roquette Freres S.A., Arla Food Ingredients Group P/S, Naturex SA, Fonterra Co-operative Group Limited, and Glanbia Public Limited Company. A growing number of food ingredients companies are eyeing steady and substantial avenues in the sports nutrition ingredients market by investing in sports beverages. Several of these companies are trying to improve the taste and performance of sports nutrition ingredients.
Sports Nutrition Ingredients Market: Regional Assessment
On the regional front, Asia Pacific is a promising regional market and has been emerging rapidly, the reason having to do with untapped avenue. North America is also a promising regional market. The growth is propelled by the extensive research on branched-chain amino acids and essential amino acids. Europe is also expected to see promising avenues in the sports nutrition ingredients market over the forecast period of 2020 – 2030.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.