Women's lingerie products, especially bras, have evolved to include functional features such as comfort, shape, fit, and support. Many international manufacturers of lingerie products are expanding their portfolios. Manufacturers are focusing on key segments such as sports. The adoption of sports has increased in the recent past, owing to the participation of women in athletic activities. The sports market has a larger number of players and an established distribution network, especially in developed countries. Moreover, there has been a rise in demand for sports arms from developing countries, in which the population is expanding and the economy is expanding. Sports bras are crafted from highly breathable fabrics and mesh fabrics and are available in different trims that add style to the garment. They are crafted with high-end fabrics to achieve moisture wicking properties. Sports bras are meant to be tight and light in style. They decrease movement and prevent injuries while the wearer is engaged in sports activities. Additionally, some manufacturers provide reversible sports bras. They also offer nursing sports to cater to new mothers. Moreover, some niche players are involved in this research with the help of a person who is more experienced in the sporting activities. 

The global sports bras market is driven by an increase in the participation of women in sporting and athletic activities. Additionally, a rise in the population of urban working women is expected to augment sales of sports bras, especially in emerging economies. However, the market is challenged by the bulk supply of cheap products fabricated with cheap raw materials. Moreover, size ranges adopted by different players are different in terms of measurement. This can lead consumers into buying wrong-sized products at times. Furthermore, the acceptable quality level inspection step is still not implemented stringently at manufacturing units, leading to fit issues in the final product. These factors are likely to hamper the global sports bra market in the near future. Sports bras are being increasingly adopted by women of all ages. This is expected to create a significant opportunity for manufacturers in the sports bras market. Key trends in the global sports bras market include super stretch materials and seamless designs.

The global sports bras market can be segmented based on padding, cup, fabric, activity, price range, distribution channel, and region. In terms of padding, the sports bras market can be classified into padded and non-padded. Based on cup, the global sports bras market can be segmented into seamed and seamless. In terms of fabric, the global sports bras market can be categorized into natural, synthetic, and blended. Based on activity, the market can be divided into low impact and high impact activities. In terms of price range, the global sports bras market can be classified into low range, mid-range, and premium range. Based on distribution channel, the market can be segmented into online and offline stores. The offline stores segment can be further categorized into large format stores, specialty stores, brand stores, and independent retailers. In terms of region, the global sports bras market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Key players operating in the global sports bras market are Under Armour Inc. , Nordstrom Inc., Gap Inc., Hanesbrand, Inc., Nike Inc., Adidas AG, Jockey International, Inc., Victoria’s Secret, New Balance Athletics, Inc., Lululemon Athletics, Inc., PUMA SE, Ralph Lauren Corporation, and Columbia Sportswear among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations for companies for strengthening their foothold in the market   

Note : Although recent reviews have been made to reflect recent TMR's reports, the recent market has not yet been updated.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Sports Bras Market

Pre Book