Sports Bras Market

Sports Bras Market: Introduction

• Women's lingerie products, especially bras, have evolved to include functional features such as comfort, shape, fit, and support. Many international manufacturers of lingerie products are expanding their portfolios due to which they are focusing on key segments such as sports. The adoption of sports has increased in recent years, owing to the participation of women in athletic activities. The sports market has a large number of players and an established distribution network, especially in developed countries. Moreover, there has been a rise in demand for sports bras from developing countries, in which both the population and economy are expanding.

Key Drivers and Opportunities of the Global Sports Bras Market

• The global sports bras market is driven by an increase in participation of women in sporting and athletic activities. According to Olympics data, the participation of women athletes in the Olympics is approaching 50 percent. Furthermore, the Olympics games are including women’s events in order to increase the participation of women in sports. Thus, it is expected that the sports bras market will witness high growth during the forecast period.
• Sports bras offer considerable advantages, keeping in mind the problems faced by women wearing normal bras. Sports bras are crafted from highly breathable fabrics and mesh fabrics and are available in different trims that add style to the garment. They are made with high-end fabrics to achieve moisture wicking properties. Sports bras decrease movement and prevent injuries while the wearer is engaged in sports activities. Therefore, it is expected that the demand for sports bras will witness steady rise during the forecast period.
• However, the market is challenged by the bulk supply of cheap products fabricated with cheap raw materials. Furthermore, the acceptable quality level inspection step is still not implemented stringently at manufacturing units, leading to issues in the final product. These factors are likely to hamper the global sports bras market in the near future.
• Sports bras are being increasingly adopted by women of all ages. This is expected to create a significant opportunity for manufacturers in the sports bras market to manufacture sports bras by catering to the audience not served earlier.

North America to Hold Major Share of the Global Sports Bras Market

• In terms of geography, the sports bras market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
• North America is expected to continue to hold major share of the global sports bras market. Women of North America actively participate in sports activities. Further, awareness regarding the difference between sports bras and normal bras among women is the driving force for the demand for sports bras in the North America market.  

Key Players Operating in the Global Sports Bras Market

• Adidas AG
• Columbia Sportswear
• Gap Inc.
• Hanesbrand, Inc.
• Jockey International, Inc.
• Lululemon Athletics, Inc.
• New Balance Athletics, Inc.
• Nike Inc.
• Nordstrom Inc.
• Puma SE
• Ralph Lauren Corporation
• Under Armour Inc.

Global Sports Bras Market: Research Scope

Global Sports Bras Market, by Padding

• Padded
• Non-padded

Global Sports Bras Market, by Cup

• Seamed
• Seamless

Global Sports Bras Market, by Fabric

• Natural
• Synthetic
• Blended

Global Sports Bras Market, by Activity

• Low Impact
• High Impact

Global Sports Bras Market, by Price

• Low
• Medium
• High

Global Sports Bras Market, by Distribution Channel

• Online
  • Company owned websites
  • E-commerce
• Offline
  • Hypermarkets / Supermarkets
  • Large Format Stores
  • Independent Retailers
  • Specialty Stores
  • Brand Stores
  • Other Retail stores

Global Sports Bras Market, by Region

• North America
  • U.S.
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • ASEAN
  • Rest of Asia Pacific
• South America
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa