Global Soft Covering Flooring Market: Overview

Broadloom, carpet tiles, and rugs typically constitute soft covering flooring, which have dust-binding characteristics. Other benefits of soft covering floors can are heat insulation and noise reduction, along with comfort. They serve to upgrade the look of the office or improve the home décor. A report by Transparency Market Research throws light on such USPs of soft covering flooring that is promoting their sales. It also discussing the competitive landscape and size of the market for soft covering flooring.

The report segments the soft covering flooring market based on different parameters in order to study the market in-depth. For example, depending upon products, it segments the market into broadloom carpet, carpet tiles, and area rugs. Based upon materials again, it categorizes the market into rubber, vinyl, and renewable sources such as linoleum. Application-wise, the market can be split into commercial and residential floor constructions.

Global Soft Covering Flooring Market: Key Trends

Rising incomes of people worldwide along with increasing construction of residential and commercial complexes has provided a fillip to the demand for soft covering flooring market. Aspiring home owners are not just buying new ones but also spending liberally on their décor. Same goes for office upgrades to impart a more sophisticated look to them. Apart from that, emergence of premium products in the market is also boosting demand and sales. At present, the carpet tiles that are seeing soaring sales are majorly boosting the market.

In addition, thrust on research and development to create better products and improving manufacturing technologies are benefitting the market as well. Savvy players are tapping into the latest trend of eco-friendly materials in floor-covering. However, the product segment of carpet is facing stiff competition from the much sought after hard surface floors in commercial and residential applications. Another challenge for the market is the proper disposal of rugs, carpets, and broadlooms, which generate a lot of waste. This is already earning the ire of environmentalists and regulatory bodies, and will likely deal a blow to the market.

Global Soft Covering Flooring Market: Regional Outlook

The region of North America holds a sway over the soft covering flooring market due to the production of eco-friendly and sustainable carpets and their subsequent sales. The U.S. is the main driver of growth in the region. In 2016, the region accounted for about 35.0% share in the market. Asia Pacific trails North America in terms of market share. The market in the region is mainly powered by China and India. The two populous fast-expanding economies are seeing growing spends by its populace on renovation and home improvement activities in these countries.

Global Soft Covering Flooring Market: Competitive Dynamics

To take on competition in the market, most keen players are seen banking upon partnerships and acquisitions. This enables them to diversify their product portfolio and expand geographic outreach. Some of the key players in the market for soft covering flooring profiled in the report are Cargill Inc, Abbey Carpet Company Inc., Beaulieu Group LLC, AstroTurf LLC, Dixie Group Inc., and Bentley Mills Inc. The report sheds light on their winning strategies, product portfolios, and sales and revenues. It leverages various market-leading analytical tools to gauge the headwinds and tailwinds they might encounter in future.

The report segments the Global Soft Covering Flooring Market into the following:

Global Soft Covering Flooring Market, by Product

  • Carpet Tiles
  • Broadloom Carpet
  • Area Rugs

Global Soft Covering Flooring Market, by Material

  • Vinyl
  • Rubber
  • Linoleum

Global Soft Covering Flooring Market, by Application

  • Commercial Floor Construction
  • Residential Floor Construction

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.