Smart Bathroom Market Outlook 2031

  • The global smart bathroom market was valued at US$ 8.3 Bn in 2021
  • It is estimated to grow at a CAGR of 10.3% from 2022 to 2031
  • The global smart bathroom market is expected to exceed value of US$ 21.9 Bn by the end of 2031

Analysts’ Viewpoint on Smart Bathroom Market Scenario

Companies in the smart bathroom market are focusing on high-growth end users such as hotels and restaurants to keep their businesses growing post the COVID-19 pandemic. There is a growing inclination of end users toward smart bathroom products, owing to rise in the standard of living of people. Moreover, manufacturers are creating cheaper and more efficient alternatives, and focusing more on research and development to accelerate the production of new products to boost their respective market shares. This continuous new product launches are increasing competitiveness among market players.

smart bathroom market

Overview of Smart Bathroom Market

Smart bathrooms are bathroom products with smart features such as sensor, and automatic & touchless systems. Different types of smart bathroom products available in the market include smart showers, smart toilets, and smart faucets. Smart showers have remote sensing, and help to control temperature, duration, and flow by using a phone or voice activation by paring it with home systems such as Alexa. Similarly, a smart toilet also has sensors that provide night light, automatic flushing, automatic opening & closing the lid, etc.

Larry Yuen, Group President, Kitchen and Bath at Kohler Co, in an interview said, “As technology integrates more fully into our lives, it’s important to develop ways that it can help make things we do every day more comfortable and enjoyable.”

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Evolving Smart Home Trend to Drive Demand for Smart Bathrooms

Increasing advancement in Internet of Things (IoT) is driving the demand for convenience and smart products. People nowadays prefer smart homes with automation such as touchless systems in rooms, living areas, and bathrooms due to changing lifestyles, consumption patterns, and habits.

Smart homes include smart products and personal assistant devices that allow users to connect to a central hub via a phone, tablet, or computer from anywhere, making life easier. All of these benefits contribute to the demand for smart bathrooms.,

Moreover, post-COVID-19, the bathroom product manufacturing industry has seen a rapid growth globally. Bathroom Manufacturing Association Chief Executive, Tom Reynolds, observed, “Initially the pandemic forced sales to plummet as the economy shut down. There was a great level of uncertainty with some predictions looking grim in terms of consumer spending on home improvement. However, that gloom has proved unfounded with unprecedented interest in bathroom refurbishment since late 2020.”

Moreover, with the increasing standard of living, people in developed and developing countries prefer smart bathroom products such as smart showers, and smart toilets, which has led to increase in demand for smart bathroom products.

Additionally, increasing environment awareness is leading to the adoption of sustainable or energy-saving bathroom products with high functionality and insulation, such as smart faucets, taps, showers, and smart lights, which help save water and minimize carbon footprint. During the forecast period, all of these factors are projected to drive demand for smart bathrooms.

Rise in Construction Activities to Offer Lucrative Opportunities in Smart Bathroom Market

The demand for smart bathrooms is growing due to increase in construction activities in both residential and commercial areas - malls, offices, hotels, etc. The rise in demand for smart and luxurious bathroom products is also aided by urbanization and rising disposable income of people. Moreover, luxury hotels are installing smart bathroom products in order to attract more customers and provide them with a better experience. This is projected to drive the growth of the smart bathroom market during the forecast period.

Furthermore, governments in developing nations are taking initiatives to build smart cities, which include the construction of diverse infrastructures such as new smart public and commercial spaces (smart offices, airports, transportation stations, etc.). These factors are likely to fuel the demand for smart bathrooms. For Instance, the Indian government launched the 100 smart cities mission on June 25, 2015, which is expected to be completed by 2023.

Global Market to Witness High Adoption of Smart Light Products

Smart lights are projected to dominate the global smart bathroom market, in terms of product type. The significantly higher adoption of smart lighting equipment under connected home products is leading to the segment's growth. The smart bathroom industry is dominated by lighting, which is a basic amenity, and is easy to install and relatively inexpensive. Apart from smart lights, the smart bathroom area, which includes smart toilets, showers, mirrors, and soap dispensers, has a higher level of acceptance in both residential and commercial sectors. However, smart toilets are expected to receive most attention in the upcoming years due to the increased usage of touchless technology and rising hygiene concerns.

Demand for Smart Bathroom Products to Grow in Hotels and Restaurants

Hotels and restaurants all around the world are rapidly implementing smart technology to improve their customer experience. Smart bathrooms, specifically smart lighting, showers, and baths, are among the most widely used items in the business. Touchless soap dispensers and faucets are also popular additions in a variety of business sectors, including spas and salons, malls, and sports and leisure centers. The COVID-19 pandemic measures are mostly the reason for the rise in demand for touchless smart soap dispensers and faucets. Commercial spaces installed touchless soap and disinfectant dispensers due to awareness about hygiene, and to avoid the spread of the disease. Influenced by this trend, automated/smart soap dispensers and faucets are anticipated to witness higher sales during the forecast period.

Regional Outlook of Global Smart Bathroom Market

North America held more than 40% revenue share of the global smart bathroom market in 2021. In a recent interview, the World Travel and Tourism Council President & CEO Julia Simpson, said: “Our research shows that while globally travel & tourism is slowly beginning to recover from COVID-19, North America is recovering at a much faster rate.” This is likely to boost the hospitality sector, leading to an increase in demand for smart bathroom products. Moreover, due to significant technology improvements brought in by key players such as Toto, and Lixil Group, the market in the Asia Pacific region is projected to grow at the fastest rate during the forecast period.

Analysis of Key Players in Global Smart Bathroom Market

The global smart bathroom market is consolidated with a small number of large-scale vendors controlling majority of the market share. Most of the firms are spending significant sums of money on comprehensive research and development, primarily to develop more technologically advanced products. Diversification of product portfolios and mergers & acquisitions are the key strategies adopted by the market players. Kohler, Toto ltd., Lixil Corporation, Roca, Bradley Corporation, Ningbo Kedg Electronic Company, Masco, Jaguar group, Moen, and Cera are the prominent entities operating in this market.

Each of these players has been profiled in the smart bathroom market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent development.

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Key Developments in Smart Bathroom Market

Key players in the global smart bathroom market are focused on the adoption of business strategies such as mergers & acquisitions and regional expansion. Furthermore, market players are focused on product development and enhancement to gain a competitive advantage over others.

  • On December 1, 2020, LIXIL Corporation, a manufacturer of water and housing products, announced the completion of the merger between LIXIL Group Corporation, the holding company, and LIXIL Corporation, a wholly owned subsidiary. This merger was carried out to ensure faster decision-making and enhance overall management efficiency.
  • On July 8, 2021, Roca Group, a designer, manufacturer, and marketer of bathroom products acquired the German manufacturer Sanit. The acquisition is a strategy to set up specialized competence centers for different bathroom product categories and strengthen the company’s position as a global operator.
  • On November 10, 2020, Masco Corporation, a manufacturer of branded home improvement and building products, announced that its majority-owned subsidiary Hansgrohe SE has entered into an agreement to purchase a majority stake in the Dutch company Easy Sanitary Solutions (ESS). ESS is the inventor, developer, and manufacturer of Easy Drain shower channels and offers a wide range of products for barrier-free showering and bathroom wall niches. ESS will operate as a subsidiary of Hansgrohe SE.
  • In June 2019, Roca unveiled the latest in technologies, materials, and trends at the 24th Kitchen and Bath China (KBC) exhibition, demonstrating the brand’s constant innovation, emphasis on user experience, and focus on sustainability. Roca presented its integrated smart bathroom at the exhibition, showcasing an IoT and AI based service for monitoring, maintaining, and managing bathrooms. Users can control integrated bathroom products through Roca’s smart mirrors, as well as remotely adjust the functions of smart toilets, smart showers, smart bathtubs, etc. This initiative was taken by the company keeping business expansion in mind and also to increase its consumer reach by acquiring new markets in different geographies.

Smart Bathroom Market Snapshot

Attribute

Detail

Market Size Value in 2021 (Base Year)

US$  8.3 Bn

Market Forecast Value in 2031

US$ 21.9 Bn

Growth Rate (CAGR)

10.3%

Forecast Period

2022-2031

Quantitative Units

US$ Bn for Value and Thousand Units for Volume

Market Analysis

Global qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, technological overview, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Smart Shower
    • Smart Toilet
    • Smart Mirror
    • Smart Soap Dispenser
    • Smart Faucet
    • Smart Flush & Valves
    • Smart Light & Accessories
    • Others (Smart Mat, Smart Cistern, etc.)
  • End-use
    • Residential
    • Commercial
      • Hotels & Restaurants
      • Spa & Salons
      • Sports Club and Facilities
      • Others (Offices, Hospitals)
  • Distribution Channel
    • Online
      • E-commerce Websites
      • Company-owned Website
    • Offline
      • Supermarket/Hypermarket
      • Specialty Stores
      • Other Retail Stores

Region Covered

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Companies Profiled

  • Kohler
  • Toto ltd.
  • Lixi Corporation
  • Roca
  • Bradley Corporation
  • Ningbo Kege Electronic Company
  • Masco
  • Jaguar Group
  • Moen
  • Cera

Customization Scope

Available upon Request

Pricing

Available upon Request

Frequently Asked Questions

The market stood at US$ 8.3 Bn in 2021.

The market is estimated to grow at a CAGR of 10.3% during 2022-2031.

Evolving smart home trends due to rise in standard of living. Increasing construction activities.

The commercial segment accounted for around 70% share of the market in 2021.

The North America market held a share of around 33% of the global market in 2021.

Kohler, Toto ltd, Lixil corporation, Roca, Bradley Corporation, Ningbo Kege Electronic, Masco, Jaguar Group, Moen, and Cera.

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

    5.1. Market Dynamics

        5.1.1. Drivers

        5.1.2. Restraints

        5.1.3. Opportunities

    5.2. Key Trends Analysis

        5.2.1. Demand Side Analysis

        5.2.2. Supply Side Analysis

    5.3. Key Market Indicators

    5.4. Porter’s Five Forces Analysis

    5.5. Value Chain Analysis

    5.6. Industry SWOT Analysis

    5.7. COVID-19 Impact Analysis

    5.8. Technology Overview

    5.9. Global Smart Bathroom Market Analysis and Forecast, 2017-2031

        5.9.1. Market Value Projections (US$ Mn)

        5.9.2. Market Volume Projections (Thousand Units)

6. Global Smart Bathroom Market Analysis and Forecast, By Product Type

    6.1. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        6.1.1. Smart Shower

        6.1.2. Smart Toilet

        6.1.3. Smart Mirror

        6.1.4. Smart Soap Dispenser

        6.1.5. Smart Faucet

        6.1.6. Smart Flush & Valves

        6.1.7. Smart Lights & Accessories

        6.1.8. Others

    6.2. Incremental Opportunity, By Product Type

7. Global Smart Bathroom Market Analysis and Forecast, By End-use

    7.1. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        7.1.1. Residential

        7.1.2. Commercial

            7.1.2.1. Hotels & Restaurants

            7.1.2.2. Spa & Salons

            7.1.2.3. Sports Club and Facilities

            7.1.2.4. Others

    7.2. Incremental Opportunity, By End-use

8. Global Smart Bathroom Market Analysis and Forecast, By Distribution Channel

    8.1. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        8.1.1. Online

            8.1.1.1. E-Commerce Websites

            8.1.1.2. Company-Owned Websites

        8.1.2. Offline

            8.1.2.1. Supermarket/Hypermarket

            8.1.2.2. Specialty Stores

            8.1.2.3. Other Retail Stores

    8.2. Incremental Opportunity, By Distribution Channel

9. Global Smart Bathroom Market Analysis and Forecast, By Region

    9.1. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Region, 2017-2031

        9.1.1. North America

        9.1.2. Europe

        9.1.3. Asia Pacific

        9.1.4. Middle East & Africa

        9.1.5. South America

    9.2. Incremental Opportunity, By Region

10. North America Smart Bathroom Market Analysis and Forecast

    10.1. Regional Snapshot

    10.2. Price Trend Analysis

        10.2.1. Weighted Average Selling Price (US$)

    10.3. Brand Analysis

    10.4. Consumer Buying Behavior Analysis

        10.4.1. Brand Awareness

        10.4.2. Average Spend

        10.4.3. Purchasing Factors

    10.5. Key Trends Analysis

        10.5.1. Demand Side Analysis

        10.5.2. Supply Side Analysis

    10.6. COVID-19 Impact Analysis

    10.7. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        10.7.1. Smart Shower

        10.7.2. Smart Toilet

        10.7.3. Smart Mirror

        10.7.4. Smart Soap Dispenser

        10.7.5. Smart Faucet

        10.7.6. Smart Flush & Valves

        10.7.7. Smart Lights & Accessories

        10.7.8. Others

    10.8. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        10.8.1. Residential

        10.8.2. Commercial

            10.8.2.1. Hotels & Restaurants

            10.8.2.2. Spa & Salons

            10.8.2.3. Sports Club and Facilities

            10.8.2.4. Others

    10.9. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        10.9.1. Online

            10.9.1.1. E-Commerce Websites

            10.9.1.2. Company-Owned Websites

        10.9.2. Offline

            10.9.2.1. Supermarket/Hypermarket

            10.9.2.2. Specialty Stores

            10.9.2.3. Other Retail Stores

    10.10. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017-2031

        10.10.1. U.S.

        10.10.2. Canada

        10.10.3. Rest of North America

    10.11. Incremental Opportunity Analysis

11. Europe Smart Bathroom Market Analysis and Forecast

    11.1. Regional Snapshot

    11.2. Price Trend Analysis

        11.2.1. Weighted Average Selling Price (US$)

    11.3. Brand Analysis

    11.4. Consumer Buying Behavior Analysis

        11.4.1. Brand Awareness

        11.4.2. Average Spend

        11.4.3. Purchasing Factors

    11.5. Key Trends Analysis

        11.5.1. Demand Side Analysis

        11.5.2. Supply Side Analysis

    11.6. COVID-19 Impact Analysis

    11.7. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        11.7.1. Smart Shower

        11.7.2. Smart Toilet

        11.7.3. Smart Mirror

        11.7.4. Smart Soap Dispenser

        11.7.5. Smart Faucet

        11.7.6. Smart Flush & Valves

        11.7.7. Smart Lights & Accessories

        11.7.8. Others

    11.8. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        11.8.1. Residential

        11.8.2. Commercial

            11.8.2.1. Hotels & Restaurants

            11.8.2.2. Spa & Salons

            11.8.2.3. Sports Club and Facilities

            11.8.2.4. Others

    11.9. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        11.9.1. Online

            11.9.1.1. E-Commerce Websites

            11.9.1.2. Company-Owned Websites

        11.9.2. Offline

            11.9.2.1. Supermarket/Hypermarket

            11.9.2.2. Specialty Stores

            11.9.2.3. Other Retail Stores

    11.10. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017-2031

        11.10.1. U.K.

        11.10.2. Germany

        11.10.3. France

        11.10.4. Rest of Europe

    11.11. Incremental Opportunity Analysis

12. Asia Pacific Smart Bathroom Market Analysis and Forecast

    12.1. Regional Snapshot

    12.2. Price Trend Analysis

        12.2.1. Weighted Average Selling Price (US$)

    12.3. Brand Analysis

    12.4. Consumer Buying Behavior Analysis

        12.4.1. Brand Awareness

        12.4.2. Average Spend

        12.4.3. Purchasing Factors

    12.5. Key Trends Analysis

        12.5.1. Demand Side Analysis

        12.5.2. Supply Side Analysis

    12.6. COVID-19 Impact Analysis

    12.7. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        12.7.1. Smart Shower

        12.7.2. Smart Toilet

        12.7.3. Smart Mirror

        12.7.4. Smart Soap Dispenser

        12.7.5. Smart Faucet

        12.7.6. Smart Flush & Valves

        12.7.7. Smart Lights & Accessories

        12.7.8. Others

    12.8. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        12.8.1. Residential

        12.8.2. Commercial

            12.8.2.1. Hotels & Restaurants

            12.8.2.2. Spa & Salons

            12.8.2.3. Sports Club and Facilities

            12.8.2.4. Others

    12.9. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        12.9.1. Online

            12.9.1.1. E-Commerce Websites

            12.9.1.2. Company-Owned Websites

        12.9.2. Offline

            12.9.2.1. Supermarket/Hypermarket

            12.9.2.2. Specialty Stores

            12.9.2.3. Other Retail Stores

    12.10. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017-2031

        12.10.1. China

        12.10.2. India

        12.10.3. Japan

        12.10.4. Rest of Asia Pacific

    12.11. Incremental Opportunity Analysis

13. Middle East & Africa Smart Bathroom Market Analysis and Forecast

    13.1. Regional Snapshot

    13.2. Price Trend Analysis

        13.2.1. Weighted Average Selling Price (US$)

    13.3. Brand Analysis

    13.4. Consumer Buying Behavior Analysis

        13.4.1. Brand Awareness

        13.4.2. Average Spend

        13.4.3. Purchasing Factors

    13.5. Key Trends Analysis

        13.5.1. Demand Side Analysis

        13.5.2. Supply Side Analysis

    13.6. COVID-19 Impact Analysis

    13.7. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        13.7.1. Smart Shower

        13.7.2. Smart Toilet

        13.7.3. Smart Mirror

        13.7.4. Smart Soap Dispenser

        13.7.5. Smart Faucet

        13.7.6. Smart Flush & Valves

        13.7.7. Smart Lights & Accessories

        13.7.8. Others

    13.8. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        13.8.1. Residential

        13.8.2. Commercial

            13.8.2.1. Hotels & Restaurants

            13.8.2.2. Spa & Salons

            13.8.2.3. Sports Club and Facilities

            13.8.2.4. Others

    13.9. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        13.9.1. Online

            13.9.1.1. E-Commerce Websites

            13.9.1.2. Company-Owned Websites

        13.9.2. Offline

            13.9.2.1. Supermarket/Hypermarket

            13.9.2.2. Specialty Stores

            13.9.2.3. Other Retail Stores

    13.10. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017-2031

        13.10.1. GCC

        13.10.2. South Africa

        13.10.3. Rest of Middle East & Africa

    13.11. Incremental Opportunity Analysis

14. South America Smart Bathroom Market Analysis and Forecast

    14.1. Regional Snapshot

    14.2. Price Trend Analysis

        14.2.1. Weighted Average Selling Price (US$)

    14.3. Brand Analysis

    14.4. Consumer Buying Behavior Analysis

        14.4.1. Brand Awareness

        14.4.2. Average Spend

        14.4.3. Purchasing Factors

    14.5. Key Trends Analysis

        14.5.1. Demand Side Analysis

        14.5.2. Supply Side Analysis

    14.6. COVID-19 Impact Analysis

    14.7. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Product Type, 2017 – 2031

        14.7.1. Smart Shower

        14.7.2. Smart Toilet

        14.7.3. Smart Mirror

        14.7.4. Smart Soap Dispenser

        14.7.5. Smart Faucet

        14.7.6. Smart Flush & Valves

        14.7.7. Smart Lights & Accessories

        14.7.8. Others

    14.8. Smart Bathroom Market Size (US$ Mn and Thousand Units), By End-use, 2017-2031

        14.8.1. Residential

        14.8.2. Commercial

            14.8.2.1. Hotels & Restaurants

            14.8.2.2. Spa & Salons

            14.8.2.3. Sports Club and Facilities

            14.8.2.4. Others

    14.9. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Distribution Channel, 2017-2031

        14.9.1. Online

            14.9.1.1. E-Commerce Websites

            14.9.1.2. Company-Owned Websites

        14.9.2. Offline

            14.9.2.1. Supermarket/Hypermarket

            14.9.2.2. Specialty Stores

            14.9.2.3. Other Retail Stores

    14.10. Smart Bathroom Market Size (US$ Mn and Thousand Units), By Country & Sub-region, 2017-2031

        14.10.1. Brazil

        14.10.2. Rest of South America

    14.11. Incremental Opportunity Analysis

15. Competition Landscape

    15.1. Market Player – Competition Dashboard

    15.2. Market Share Analysis (%), 2020

    15.3. Company Profiles

ails – Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)

        15.3.1. American Standard Brand

            15.3.1.1. Company Overview

            15.3.1.2. Sales Area/Geographical Presence

            15.3.1.3. Financial/Revenue

            15.3.1.4. Strategy & Business Overview

            15.3.1.5. Sales Channel Analysis

            15.3.1.6. Size Portfolio

        15.3.2. Bradley Corp

            15.3.2.1. Company Overview

            15.3.2.2. Sales Area/Geographical Presence

            15.3.2.3. Financial/Revenue

            15.3.2.4. Strategy & Business Overview

            15.3.2.5. Sales Channel Analysis

            15.3.2.6. Size Portfolio

        15.3.3. CERA Sanitaryware Limited.

            15.3.3.1. Company Overview

            15.3.3.2. Sales Area/Geographical Presence

            15.3.3.3. Financial/Revenue

            15.3.3.4. Strategy & Business Overview

            15.3.3.5. Sales Channel Analysis

            15.3.3.6. Size Portfolio

        15.3.4. Delta Faucet Company

            15.3.4.1. Company Overview

            15.3.4.2. Sales Area/Geographical Presence

            15.3.4.3. Financial/Revenue

            15.3.4.4. Strategy & Business Overview

            15.3.4.5. Sales Channel Analysis

            15.3.4.6. Size Portfolio

        15.3.5. Jaquar

            15.3.5.1. Company Overview

            15.3.5.2. Sales Area/Geographical Presence

            15.3.5.3. Financial/Revenue

            15.3.5.4. Strategy & Business Overview

            15.3.5.5. Sales Channel Analysis

            15.3.5.6. Size Portfolio

        15.3.6. Kohler Co.

            15.3.6.1. Company Overview

            15.3.6.2. Sales Area/Geographical Presence

            15.3.6.3. Financial/Revenue

            15.3.6.4. Strategy & Business Overview

            15.3.6.5. Sales Channel Analysis

            15.3.6.6. Size Portfolio

        15.3.7. LIXIL Corporation.

            15.3.7.1. Company Overview

            15.3.7.2. Sales Area/Geographical Presence

            15.3.7.3. Financial/Revenue

            15.3.7.4. Strategy & Business Overview

            15.3.7.5. Sales Channel Analysis

            15.3.7.6. Size Portfolio

        15.3.8. Novellini S.p.A

            15.3.8.1. Company Overview

            15.3.8.2. Sales Area/Geographical Presence

            15.3.8.3. Financial/Revenue

            15.3.8.4. Strategy & Business Overview

            15.3.8.5. Sales Channel Analysis

            15.3.8.6. Size Portfolio

        15.3.9. Roca Sanitario, S.A

            15.3.9.1. Company Overview

            15.3.9.2. Sales Area/Geographical Presence

            15.3.9.3. Financial/Revenue

            15.3.9.4. Strategy & Business Overview

            15.3.9.5. Sales Channel Analysis

            15.3.9.6. Size Portfolio

        15.3.10. Toto Ltd.

            15.3.10.1. Company Overview

            15.3.10.2. Sales Area/Geographical Presence

            15.3.10.3. Financial/Revenue

            15.3.10.4. Strategy & Business Overview

            15.3.10.5. Sales Channel Analysis

            15.3.10.6. Size Portfolio

16. Key Takeaways

    16.1. Identification of Potential Market Spaces

        16.1.1. Type

        16.1.2. End-use

        16.1.3. Distribution Channel

        16.1.4. Region

    16.2. Understanding the Buying Process of Customers

    16.3. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 2: Global Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 3: Global Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 4: Global Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 5: Global Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 6: Global Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 7: Global Smart Bathroom Market, by Region, Thousand Units, 2017-2031

Table 8: Global Smart Bathroom Market, by Region, US$ Mn, 2017-2031

Table 9: North America Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 10: North America Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 11: North America Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 12: North America Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 13: North America Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 14: North America Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 15: North America Smart Bathroom Market, by Country, Thousand Units, 2017-2031

Table 16: North America Smart Bathroom Market, by Country, US$ Mn, 2017-2031

Table 17: Europe Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 18: Europe Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 19: Europe Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 20: Europe Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 21: Europe Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 22: Europe Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 23: Europe Smart Bathroom Market, by Country, Thousand Units, 2017-2031

Table 24: Europe Smart Bathroom Market, by Country, US$ Mn, 2017-2031

Table 25: Asia Pacific Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 26: Asia Pacific Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 27: Asia Pacific Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 28: Asia Pacific Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 29: Asia Pacific Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 30: Asia Pacific Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 31: Asia Pacific Smart Bathroom Market, by Country, Thousand Units, 2017-2031

Table 32: Asia Pacific Smart Bathroom Market, by Country, US$ Mn, 2017-2031

Table 33: Middle East & Africa Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 34: Middle East & Africa Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 35: Middle East & Africa Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 36: Middle East & Africa Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 37: Middle East & Africa Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 38: Middle East & Africa Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 39: Middle East & Africa Smart Bathroom Market, by Country, Thousand Units, 2017-2031

Table 40: Middle East & Africa Smart Bathroom Market, by Country, US$ Mn, 2017-2031

Table 41: South America Smart Bathroom Market, By Product Type, Thousand Units, 2017-2031

Table 42: South America Smart Bathroom Market, By Product Type, US$ Mn, 2017-2031

Table 43: South America Smart Bathroom Market, by End-use, Thousand Units, 2017-2031

Table 44: South America Smart Bathroom Market, by End-use, US$ Mn, 2017-2031

Table 45: South America Smart Bathroom Market, by Distribution Channel, Thousand Units, 2017-2031

Table 46: South America Smart Bathroom Market, by Distribution Channel, US$ Mn, 2017-2031

Table 47: South America Smart Bathroom Market, by Country, Thousand Units, 2017-2031

Table 48: South America Smart Bathroom Market, by Re, US$ Mn, 2017-2031

List of Figures

Figure 1: Global Smart Bathroom Market, by Product Type, Thousand Unit, 2017-2031

Figure 2: Global Smart Bathroom Market, by Product Type, US$ Mn 2017-2031

Figure 3: Global Smart Bathroom Market, by Product Type, Incremental Opportunity, 2017-2031

Figure 4: Global Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 5: Global Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 6: Global Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 7: Global Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 8: Global Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 9: Global Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 10: Global Smart Bathroom Market, by Region, Thousand Unit, 2017-2031

Figure 11: Global Smart Bathroom Market, by Region, US$ Mn 2017-2031

Figure 12: Global Smart Bathroom Market, by Region, Incremental Opportunity, 2017-2031

Figure 13: North America Smart Bathroom Market, by Product Type, Thousand Unit, 2017-2031

Figure 14: North America Smart Bathroom Market, by Product Type, US$ Mn 2017-2031

Figure 15: North America Smart Bathroom Market, by Product Type, Incremental Opportunity, 2017-2031

Figure 16: North America Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 17: North America Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 18: North America Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 19: North America Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 20: North America Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 21: North America Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 22: North America Smart Bathroom Market, by Country, Thousand Unit, 2017-2031

Figure 23: North America Smart Bathroom Market, by Country, US$ Mn 2017-2031

Figure 24: North America Smart Bathroom Market, by Country, Incremental Opportunity, 2017-2031

Figure 25: Europe Smart Bathroom Market, by Product Type, Thousand Unit, 2017-2031

Figure 26: Europe Smart Bathroom Market, by Product Type, US$ Mn 2017-2031

Figure 27: Europe Smart Bathroom Market, by Product Type, Incremental Opportunity, 2017-2031

Figure 28: Europe Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 29: Europe Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 30: Europe Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 31: Europe Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 32: Europe Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 33: Europe Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 34: Europe Smart Bathroom Market, by Country, Thousand Unit, 2017-2031

Figure 35: Europe Smart Bathroom Market, by Country, US$ Mn 2017-2031

Figure 36: Europe Smart Bathroom Market, by Country, Incremental Opportunity, 2017-2031

Figure 37: Asia Pacific Smart Bathroom Market, by Product type, Thousand Unit, 2017-2031

Figure 38: Asia Pacific Smart Bathroom Market, by Product type, US$ Mn 2017-2031

Figure 39: Asia Pacific Smart Bathroom Market, by Product type, Incremental Opportunity, 2017-2031

Figure 40: Asia Pacific Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 41: Asia Pacific Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 42: Asia Pacific Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 43: Asia Pacific Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 44: Asia Pacific Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 45: Asia Pacific Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 46: Asia Pacific Smart Bathroom Market, by Country, Thousand Unit, 2017-2031

Figure 47: Asia Pacific Smart Bathroom Market, by Country, US$ Mn 2017-2031

Figure 48: Asia Pacific Smart Bathroom Market, by Country, Incremental Opportunity, 2017-2031

Figure 49: Middle East and Africa Smart Bathroom Market, by Product Type, Thousand Unit, 2017-2031

Figure 50: Middle East and Africa Smart Bathroom Market, by Product Type, US$ Mn 2017-2031

Figure 51: Middle East and Africa Smart Bathroom Market, by Product Type, Incremental Opportunity, 2017-2031

Figure 52: Middle East and Africa Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 53: Middle East and Africa Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 54: Middle East and Africa Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 55: Middle East and Africa Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 56: Middle East and Africa Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 57: Middle East and Africa Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 58: Middle East and Africa Smart Bathroom Market, by Country, Thousand Unit, 2017-2031

Figure 59: Middle East and Africa Smart Bathroom Market, by Country, US$ Mn 2017-2031

Figure 60: Middle East and Africa Smart Bathroom Market, by Country, Incremental Opportunity, 2017-2031

Figure 61: South America Smart Bathroom Market, by Product Type, Thousand Unit, 2017-2031

Figure 62: South America Smart Bathroom Market, by Product Type, US$ Mn 2017-2031

Figure 63: South America Smart Bathroom Market, by Product Type, Incremental Opportunity, 2017-2031

Figure 64: South America Smart Bathroom Market, by End-use, Thousand Unit, 2017-2031

Figure 65: South America Smart Bathroom Market, by End-use, US$ Mn 2017-2031

Figure 66: South America Smart Bathroom Market, by End-use, Incremental Opportunity, 2017-2031

Figure 67: South America Smart Bathroom Market, by Distribution Channel, Thousand Unit, 2017-2031

Figure 68: South America Smart Bathroom Market, by Distribution Channel, US$ Mn 2017-2031

Figure 69: South America Smart Bathroom Market, by Distribution Channel, Incremental Opportunity, 2017-2031

Figure 70: South America Smart Bathroom Market, by Country, Thousand Unit, 2017-2031

Figure 71: South America Smart Bathroom Market, by Country, US$ Mn 2017-2031

Figure 72: South America Smart Bathroom Market, by Country, Incremental Opportunity, 2017-2031

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Smart Bathrooms Market