Global Sleeping Masks Market

  • Sleeping masks, also known as eye masks, help a person to sleep faster. Sleeping masks cover both the eyes and block incoming light, thus inducing darkness which helps the user to sleep comfortably.
  • Sleeping masks have an elastic strap that holds the mask in place. Sleeping masks also come with ear plugs which block out noise. Thus, when both light and noise are blocked out through sleeping masks and ear plugs, a person generally falls asleep faster and stays asleep longer.   

Global Sleeping Masks Market: Dynamics

Rise in global travel and tourism industry

Growth statistics of the travel and tourism market as per the World Travel & Tourism Council (WTTC) indicates that the global travel and tourism market contributed US$ 8.8 trillion to world GDP, holding a share of 10.4%. The sector gained total investment of US$ 941.0 billion in 2018, holding a share of 4.4% of total global investment. Traveling sometimes involves long periods of air travel. During long air travel, travelers generally get air sick and are unable to sleep. Sleeping masks during air travel help travelers to sleep comfortably and peacefully during the journey.  

Rise in sale of sleep masks among nurses and other night shift and 24x7 workers

New types of jobs are prevalent in the market with the rise in industrialization and increase in economic activity that require workers to work in night shifts. Nurses, BPO (Business Process Outsourcing) professionals and other night shift and 24x7 workers who often need to work at night and sleep during the day sometimes face sleep disorders. Sleep masks or eye masks are extensively used by nurses and other night shift and 24x7 workers to sleep well and sleep faster during the day time. Thus, rising number of late night workers across the globe is leading to an increase in sale of sleep masks or eye masks.       

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Global Sleeping Masks Market: Regional Analysis

Asia Pacific to hold prominent share of the global sleeping masks market

  • Geographically, the global sleeping masks market can be bifurcated into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • The market in North America is broken down and analyzed at country-level, which includes the U.S., Canada, and Rest of North America. Similarly, the sleeping masks market in Europe can be divided into country level, covering Germany, France, the U.K., and Rest of Europe. The sleeping masks market in Asia Pacific includes China, India, Japan, and Rest of Asia Pacific. The analysis of the sleeping masks market in Middle East & Africa includes GCC countries, South Africa, and Rest of Middle East & Africa. The sleeping masks market in South America can be divided into Brazil and Rest of South America.
  • The market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period

Global Sleeping Masks Market: Competitive Landscape

The global sleeping masks market consists of a large number of global players operating in more than one region. Competition is strong among global and regional players operating in the sleeping masks market. A few key players operating in the market are:

  • Dream Essentials
  • Alaska Bear  
  • Bedtime Bliss
  • LC Industries, Inc. (brand Lewis N. Clark)
  • Nidra
  • Sleep Master
  • HappyLuxe
  • MaskCraft
  • Dream Sleeper
  • Drift To Sleep     

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Global Sleeping Masks Market: Segmentation

The global sleeping masks market can be segmented based on:

  • Product Type
  • Consumer Group
  • Distribution Channel
  • Region

Global Sleeping Masks Market, by Product Type

  • Natural Silk
  • Gel Mask
  • Aromatic
  • Lightweight
  • Others (Children’s Sleep Mask, Ergonomic & Contoured, Wraparound, etc.)

Global Sleeping Masks Market, by Consumer Group

  • Men
  • Women

Global Sleeping Masks Market, by Distribution Channel

  • Online
  • Offline

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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