A sleeping bag is a blanket-like bag that lets individuals sleep comfortably and safely. It acts as a close substitute to a bed in situations where a bed is not available. Sleeping bags offer a number of advantages. They provide warmth, protection from cold winds, a cushioning effect, and protection from rain. Individuals choose sleeping bags according to size, season rating, comfort rating, and insulation.
Key factors driving the sleeping bag market include a rise in the popularity of outdoor recreational activities, promotion of camping sites on social media & online platforms, and increase in awareness about rock climbing. The adventure tourism industry is likely to be driven by advertising of outdoor activities on the Internet and social media platforms in the near future. A boom in e-commerce has created significant opportunities for manufacturers and distributors in the industry to sell their products on online platforms. In order to cater to a wide range of customers across the globe, manufacturers and distributors of sleeping bags are focusing on selling their products on various e-commerce portals. The promotion of sleeping bags through various online channels is projected to offer lucrative opportunities to the sleeping bag market in the next few years. However, the availability of substitute products such as glamping, camping tents, and recreational vehicles is one of the major factors that is anticipated to hamper the sleeping bag market.
The global sleeping bag market can be segmented based on product, insulation material, distribution channel, end-user, and region. Based on product, the sleeping bag market can be classified into square sleeping bags, mummy sleeping bags, and sleeping pods. In terms of insulation material, the sleeping bags market can be bifurcated into down fill and synthetic fill. The synthetic fill segment is anticipated to dominate the market in the near future, as synthetic fill is very comfortable in wet conditions and economical. In terms of distribution channel, the market can be categorized into online and offline. The offline distribution channel segment can be further divided into specialty stores, supermarkets, hypermarkets, and departmental stores. The online distribution channel includes e-commerce websites. On the basis of end-user, the market can be segmented into men, women, and kids. In terms of region, the global sleeping bag market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America and Europe is estimated to expand at a significant growth rate over the forecast period, due to the presence of a large number of professional rock climbers and mountaineers in the region. The sleeping bag market in Asia Pacific is anticipated to expand at a considerable pace during the forecast period, due to a rise in recreational activities and camping among youngsters. This is projected to augment the demand for sleeping bag in this region from 2018 to 2026. The market in South America is projected to expand at a moderate growth rate in the coming years, due to the presence of some of the best camping destinations in countries such as Brazil, Peru, Colombia, Ecuador, Argentina, and Chile.
Prominent players operating in the global sleeping bag market are Jarden, Vaude, Johnson Outdoors, Oase Outdoors, Big Agnes, V F Corp, Snugpak, AMG Group, Jack Wolfskin, Columbia Sportswear, Exxel Outdoors, and Gelert. These players are projected to face tough competition in the coming years, due to the presence of a large number of local players in the market. Major brands are likely to focus on innovation of new products and research & development activities to strengthen their footprint in the global sleeping bag market. Companies are engaging in mergers and acquisitions and joint ventures with local brands to expand their product portfolio. Manufacturers in emerging economies are focusing on reducing their cost of production and increasing profitability for the sustainable growth of their businesses.
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