A sleeping bag is a blanket-like bag that lets individuals sleep comfortably and safely. It acts as a close substitute to a bed in situations where a bed is not available. Sleeping bags offer a number of advantages. They provide warmth, protection from cold winds, a cushioning effect, and protection from rain. Individuals choose sleeping bags according to size, season rating, comfort rating, and insulation.

Key factors driving the sleeping bag market include a rise in the popularity of outdoor recreational activities, promotion of camping sites on social media & online platforms, and increase in awareness about rock climbing. The adventure tourism industry is likely to be driven by advertising of outdoor activities on the Internet and social media platforms in the near future. A boom in e-commerce has created significant opportunities for manufacturers and distributors in the industry to sell their products on online platforms. In order to cater to a wide range of customers across the globe, manufacturers and distributors of sleeping bags are focusing on selling their products on various e-commerce portals. The promotion of sleeping bags through various online channels is projected to offer lucrative opportunities to the sleeping bag market in the next few years. However, the availability of substitute products such as glamping, camping tents, and recreational vehicles is one of the major factors that is anticipated to hamper the sleeping bag market.

The global sleeping bag market can be segmented based on product, insulation material, distribution channel, end-user, and region. Based on product, the sleeping bag market can be classified into square sleeping bags, mummy sleeping bags, and sleeping pods. In terms of insulation material, the sleeping bags market can be bifurcated into down fill and synthetic fill. The synthetic fill segment is anticipated to dominate the market in the near future, as synthetic fill is very comfortable in wet conditions and economical. In terms of distribution channel, the market can be categorized into online and offline. The offline distribution channel segment can be further divided into specialty stores, supermarkets, hypermarkets, and departmental stores. The online distribution channel includes e-commerce websites. On the basis of end-user, the market can be segmented into men, women, and kids. In terms of region, the global sleeping bag market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America and Europe is estimated to expand at a significant growth rate over the forecast period, due to the presence of a large number of professional rock climbers and mountaineers in the region. The sleeping bag market in Asia Pacific is anticipated to expand at a considerable pace during the forecast period, due to a rise in recreational activities and camping among youngsters. This is projected to augment the demand for sleeping bag in this region from 2018 to 2026. The market in South America is projected to expand at a moderate growth rate in the coming years, due to the presence of some of the best camping destinations in countries such as Brazil, Peru, Colombia, Ecuador, Argentina, and Chile.

Prominent players operating in the global sleeping bag market are Jarden, Vaude, Johnson Outdoors, Oase Outdoors, Big Agnes, V F Corp, Snugpak, AMG Group, Jack Wolfskin, Columbia Sportswear, Exxel Outdoors, and Gelert. These players are projected to face tough competition in the coming years, due to the presence of a large number of local players in the market. Major brands are likely to focus on innovation of new products and research & development activities to strengthen their footprint in the global sleeping bag market. Companies are engaging in mergers and acquisitions and joint ventures with local brands to expand their product portfolio. Manufacturers in emerging economies are focusing on reducing their cost of production and increasing profitability for the sustainable growth of their businesses.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Sleeping Bag Market