Skin toners are cosmetic products designed to cleanse the skin and shrink the appearance of pores. Toners are helpful and necessary for people with oily and acne prone skin. They are also helpful during extra cleansing after wearing makeup or other heavy skin products such as sunscreen. Apart from these functionalities, skin toners also help in restoring the skin’s pH levels and prevents ingrown hair. Toners containing glycolic acid or other alpha hydroxyl acids help in preventing ingrown hair.
The shift in consumer perception and rising awareness about healthy skin has resulted in rising demand for skin toners globally. Rising popularity of skin care products, including face care products, coupled with rising awareness about maintaining social standards and appearance among people is anticipated to boost the demand for skin toners. Additionally, social media sites such as Instagram, Facebook, Twitter, and Pinterest have emerged as a platform to raise awareness and product knowledge as regards several beauty related products. These sites are also a platform for buying and selling various beauty and cosmetic products. Increase of middle-income age groups in emerging economies - China, India, and Japan is expected to play a key role in encouraging manufacturers to tie-up with offline and online channels over the next few years. Additionally, cosmetic manufacturers are inclined to sell their skin toner products, along with other products in combo formats, which plays a crucial role in attracting consumers to purchase skin toners. All these factors are anticipated to proliferate the demand for skin toners in the coming years.
Manufacturers keep adding new improvements to existing products. New product launches are expected to open new opportunities. For example, in August 2019, The Beauty Co. introduced skin toners in the variants of aloe vera, rose, tea tree, and cucumber which provide people a wide variety of toners to choose from. Another advanced feature is the use of glycolic acid. Glycolic acid is a water solvent alpha hydroxyl acid (AHA) and has the smallest measured atoms of all AHA. Because of its size, it can enter the skin which helps in shedding the skin. It animates the skin to make more collagen that acts as a protein for the skin. Also, green tea toner is available for oily and acne-prone skin. Such variants in skin toners gives new opportunities for the product in the market.
Alcohol based skin toners tend to irritate the skin and cause damage especially to people having extra sensitive skin. Also, overuse of toner may result in skin irritation and harms the skin, causing dry patches of skin and redness. Overuse of toner for people with acne skin may result in skin breakouts. These factors are restraints of the skin toner market
Asia Pacific accounts for highest share in the skin toner market in terms of revenue contribution as compared to markets in other regions due to increased adoption of skin toners by various end-users such as salons, beauty parlors, celebrities, and individual use in the region. Advent of online platforms such as company owned portals, e-commerce portals, and third party portals is a positive development for manufacturers of skin toners, which is driving the growth of the market. Emergence of online platforms has helped many manufacturers in expanding their geographical presence.
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the skin toner market are:
Skin Toner Market, by Skin Type
Skin Toner Market, by Form
Skin Toner Market, by Category
Skin Toner Market, by Distribution Channel
Skin Toner Market, by Region
The report on the skin toner market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
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