A sewing machine is a machine that is used for stitching various fabrics. It has a needle and a shuttle to carry thread. These machines are often powered by treadle, waterpower, or electricity. With ongoing technological advancements, sewing has become easier and less time consuming than in the past.

The global sewing machine market is likely expand at a significant rate in the next few years. A key factor driving the global market is high demand for apparel led by rise in population. The global population has grown tremendously over the last few decades. This, in turn, has driven the demand for clothing. Moreover, the global apparel industry has been witnessing significant growth over the last few years. This can be attributed to transformation of clothing products from basic to luxury and fashion items. Readymade garments are used in various end-use industries as industrial protective wear. Sewing machines play a crucial role in the production of readymade garments.

Thus, rise in the demand for readymade garments is estimated to significantly fuel the global sewing machine market during the forecast period. Another key factor propelling the sewing machine market is the increasing demand for industrial sewing machines. Apparel manufacturers often prefer high-end sewing machines, as they save time and energy. However, availability of counterfeit products is posing a threat to the market.

The global sewing machine market is witnessing technological advancements and it is primarily focusing on reducing the time taken to market the products manufactured. Furthermore, the concept of vision sewing is a recent trend fueling the market. Vision sewing helps obtain flawless decorative stitches, in the absence of highly skilled labor.

The global sewing machine market can be segmented based on product, type, application, sales channel, and geography. In terms of product, the market can be classified into cylinder-bed, flat-bed, feed-off-arm, raised, and post-bed. Based on type, the sewing machine market can be classified into mechanical, electronic, automated, embroidery, and overlock. In terms of application, the market can be divided into residential and industrial. The industrial segment can be sub-segmented into clothing industry, leather industry, and textile industry.

The industrial segment is expected to dominate the market in the next few years, owing to increasing demand for high-end industrial sewing machines. Based on sales channel, the global sewing machine market has been segmented into online channel and offline channel.

In terms of geography, the global sewing machine market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In terms of revenue, Asia Pacific is expected to hold a major share of the global market during the forecast period. This growth can be attributed to economic growth, low manufacturing costs, inexpensive labor, favorable government policies, and increase in the demand for apparels in the region.

Major manufacturers in the global sewing machine market are making significant investments in research and development activities. Prices of sewing machines are increasing worldwide. The global sewing machine market is highly competitive, owing to presence of a large number of local as well as international manufacturers of sewing machines across the world. Sewing machine vendors are primarily focusing on the introduction of innovative solutions with advanced features and high efficiency to achieve more rapid and effective operations.

Key players operating in the global sewing machine market are Brother Industries, Ltd., Bernina International AG, Juki Corporation, Million Special Industries Co. Ltd., Pegasus Sewing Machine Mfg. Co. Ltd., JACK Sewing Machine Co. Ltd., Shang Gong Group, Kaulin Mfg. Co. Ltd., PFAFF Industriesysteme und Maschinen GmbH, Singer, and Seiko Sewing Machine Co. Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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