An outsourcing model to manage security in organizations is known as Security-as-a-service (SaaS). Service providers offer their services on a subscription basis to organizations, to provide complete security and cost-effective solutions. Traditionally, to maintain business security, solutions such as spam filtering and virus protection were provided locally by systems with internal responsibility to ensure that all policies and security updates were properly maintained and installed. This usually entailed installation costs for hardware and ongoing costs for software licensing. Security as a service offers several benefits to organizations (over traditional methods) such as constant virus updates, high level of security, faster operations, and cost effective solutions. Use of cloud technology has increased prominently over the years, which has created the need to have more protected and cost-effective security solutions. Intense competition and government regulations have encouraged the market to create a better service, complying with government regulations.
There are various factors driving the growth of the security as a service market. One of the key factors is the increase in online criminal activities and the increase in number of mobile devices. Also, the ample growth of organizational data is an important factor to consider. Availability of cost-effective security solutions, advance security tools, and access to contextual expertise are some of the driving factors of the software as a service market. The growth in trend of bring- your- own device (BYOD), increased e-businesses, increased awareness about data security, and acceptance of managed security practices create adequate opportunities in the market. However, the security as a service market also has some challenges such as the absence of trustworthy security tools. Availability of access to sensitive data to the vendors entails security concerns. SaaS is accessible online, which poses security threats to the system. Additionally, the adoption rate of security as a service is limited due to reluctance of customers to share sensitive information, availability of free of cost security service, and unwillingness of organizations to use cloud based security solutions.
The security as a service market is segmented on the basis of solution, service, application area, organization size, vertical, and geographic region. By solution, the market is bifurcated into security information and event management (SIEM), end-point protection, intrusion detection and prevention systems (IDS/IPS), identity access management (IAM), data loss prevention (DLP), and email encryption. On the basis of service, the market is segregated into groups which include consulting services, and training and education. Furthermore, the market is divided based on application area into email security, web security, network security, and database cloud security. On the basis of organization size, the market is sub divided into small and medium enterprises (SMES) and large enterprises. By vertical, the market is segmented into BFSI, healthcare, IT and telecom, government and defense, oil and gas, and retail. Geographically, the security as a service market is segmented over North America, Europe, South America, Asia Pacific, and Middle East & Africa. APAC is the fastest growing region in the security as a service market and is expected to expand in the near future. APAC offers remarkable growth potential due to several countries in the region majorly investing in endpoint security solutions and data loss prevention.
Key players in the security as a service market include Trend Micro, McAfee, Symantec Corporation, Cisco Systems, Inc., Panda Security, Fortinet, Inc., Zscaler, Inc., Radware, Alert Logic, Inc. and Ciphercloud. These players are actively involved in organic and inorganic growth strategies in order to gain competitive advantage over others in the industry. Partnerships, collaborations, new product launches, and agreements are some of the vital strategies followed by them.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.