Market Outlook

Rutin is a flavonoid (plant pigment) found in certain fruits and vegetables. Rutin is widely used in the manufacturing of multiple medicines and supplements. Rutin is also used in cosmetics for its anti-aging properties. Rutin supplements are useful for strengthening and increasing the flexibility of blood vessels. Various research studies prove that rutin consists of anti-carcinogenic, anti-inflammatory, anti-viral and anti-allergic properties. Rutin supplements are flavonoids which have antioxidant properties which are useful in preventing multiple diseases and also prolongs the shelf life of various food products. With the rise in the number of consumers turning towards healthy diet has led to an increase in consumption of food ingredients and food with potential health benefits. The global market of dietary supplements is growing rapidly around the world and is demanding for better nutritional ingredients for daily diet. With increasing awareness for healthy products coupled with rising demand for cholesterol-lowering, anti-inflammatory and stress-relieving supported with the reduction in pain of arthritis, improving the circulation of blood are the driving factors of the rutin supplement market. The rising cost of health care, increase in per capita income with growing concerns of food safety is turning people towards consumption of dietary supplements for staying fit and healthy. Owing to these factors the rutin supplement demand is expected to grow globally over the forecast period.

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Pharmacological Potential of Rutin Is Boosting Its Demand as Supplement

The scientist has recognized flavonoids to be a unique class of therapeutic molecules owing to their diverse therapeutic properties. Rutin also is known as rutoside is explored widely for its number of pharmacological effects. These days rutin is also observed for its nutraceutical effects. Rutin supplement consumption has fewer effects on body weight and relative organ weight and also has antidepressants effects. Rutin also supports healthy sleep. Multiple positive chemotherapeutic properties of rutin supplement makes it one of the best ingredient for manufacturing of various medicinal drugs. The rise in demand for the supplement is supporting the growth of rutin as a supplement in the market. A survey conducted by the Council for Responsible Nutrition (CRN) in 2014 stated that the majority of adults in the U.S. consume dietary supplements. In the U.S. around 68% of adults’ intake dietary supplements, out of which 50% are regular users. Around 83% of adults in the U.S. expressed overall confidence in safety, quality and effectiveness of dietary supplements. The growing demand for dietary supplements is expected to bolster the rutin supplement market over the forecast period.

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Rutin Supplement Market Segmentation

On the basis of source, the rutin supplement market has been segmented as-

  • Fruits
    • Blueberries
    • Apricots
    • Cherries
    • Orange
    • Tomato
    • Others (blackberries, etc.)
  • Vegetables
    • Zucchini
    • Fenugreek
    • Asparagus
    • Others (buckwheat, etc.)

On the basis of the distribution channel, the rutin supplement market has been segmented as-

  • B2B
  • B2C
    • Drug Stores
    • Online Stores
    • Hypermarkets/Supermarkets
    • Specialty Stores

Rutin Supplement Market: Key Players

Solgar Inc., Swanson Health Products, life extension foundation, Bluebonnet Nutrition Corporation, Toyo Sugar Refining Co., Ltd., Sichuan Chengdu Huaye Bio Chem Products, ZK Biochem Group Co., Ltd., Now Food Health Group, Medipharm Specialties Co., Ltd., Cayman Chemical Company, Shaanxi Huike Botanical Development Co., Xena Bio Herbals and others.

Rutin Supplement Market Opportunities

The manufacturers are expected to create awareness about rutin supplement among consumers through multiple marketing platforms. The consumers should be guided about the application, use and dosage of the rutin supplement. The manufacturers are expected to introduce the rutin supplement products as per the requirement and consumer orientation including kids to adults to an old age pensioner. The rutin supplement can be introduced with various flavors of natural fruits from which they are sourced. The consumers in North America are more inclined towards the consumption of dietary supplements with antioxidants and other health-benefiting ingredients due to which the demand of rutin supplement is expected to grow in North America. With the changing food trends and rise in consumption of nutritional products, the market of Asia Pacific region is expected to boost the demand of rutin supplement and is anticipated to have significant growth over the forecast period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Rutin Supplement Market

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