Rugged display provides crystal clear picture quality in the harshest conditions. These types of internal display assemblies are optically merged to optimize the direct sunlight readability and also allow operation through shock and vibration environments. In addition, rugged display is also compatible with flexible night vision operation and can operate in extremely low light application. Rapidly uses of rugged display in consumer electronics and military & defense applications has been growing steadily over the last ten years. Furthermore, across the globe, growing the adoption of current mil-aero projects, environments and missions are triggering the usage of rugged display. This in turn is expected to increase the demand of global rugged display system market during the forecast period. Moreover, technological progressions in every sector, such as consumer electronics, industrial, healthcare and automotive have opened the paths for the global rugged display market growth. Thus, most of the aerospace & defense, industrial and healthcare applications require display devices that are rugged and portable in nature. Thus, the global rugged display market is likely to witness stable growth during the forecast period from 2017 – 2025 owing to increasing adoption of consumer-grade devices for industrial applications.
The global rugged display market has been segmented on the basis of display size, application, operating platform, function, end use industry and geography. Based on display size, rugged display market has been segmented into less than 5 inches, 5 to 10 inches and more than 10 inches. In 2016, the 5 to 10 inch segment hold the major market share among the other display size segment. Based on application, global rugged display market is bifurcated into various types which includes smartphone, tablets, portable devices, personal computer, military & defense device, automobile device and healthcare monitoring devices among others. Moreover, in 2016, military & defense device and computer is accounted major share in application segment. This is mainly due to these sectors are looking for advanced glass improve durability, laminated, brightness, impact resistance, sunlight and contrast, readability rugged display for end use application. However, handheld computers, smartphones and tablets are efficient substitutes to custom type rugged display devices in such applications. On the basis of operation platform, the market for rugged display market is segmented into iOS, Android and windows. Based on function, the global rugged display market has been bifurcated into two types that are single function rugged display and multi-function rugged display. Majority of the multifunction rugged displays are used in military and defense end use product. This is mainly due to rugged displays are allowed military and defense system operators access to critical data in harsh environment where normal displays could not operate. Furthermore, based on end use industry the global rugged display market has been segregated into consumer electronics, military and defense, automotive, industrial and commercial. Rising demand for human machine interferences (HMI) and internet of things (IoT) in various end use industries is expected to trigger the usage of rugged display. This in turn is anticipated to act as a driver of global rugged display market during the forecast period. Across the globe, various rugged display manufactures are now focusing on increasing their production due to growing adoption of rugged displays in the industrial sector for enhanced customer experience. On the flip side, increasing raw materials cost which is used for rugged display and high initial cost required for rugged display devices is hindering the growth of this product market in future years.
Geographically, global rugged display market has been bifurcated into North America, Asia Pacific (APAC), Europe, Middle- East and Africa and South America. In 2016, North America held the major market share in the global rugged display market across various regions. This is mainly due to the diversify applications of rugged display in the U.S. for, industrial control, military & defense and healthcare appliance is expected to contribute towards the growth of market during the forecast period. In addition, Asia Pacific is estimated to be the second largest market for rugged display market currently, followed by Europe. Asia Pacific is projected to observer the most promising market in the coming years, owing to rising application of rugged display in industrial and consumer electronics application.
The key players operational in the rugged display market includes Panasonic Corporation, General Dynamics Corporation, Zebra Technologies Corporation, Getac Technology Corporation, Artesyn Embedded Technologies, Curtiss Wright Controls Electronic Systems, Inc., Xplore Technologies Corporation, Handheld Group AB, Schneider Electric SE and Crystal Group Inc. among others.
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