Rough-Terrain Crane Market: Introduction

Rough-terrain crane is a type of hydraulic crane used for lifting, moving, loading, and unloading heavy materials across construction, industrial, utilities, and other application areas. Rough-terrain cranes are specifically designed to work on rough and off-road applications and surfaces. In the past few years, demand for high capacity rough-terrain cranes has increased due to increasing applications in the industrial and energy sector.  

Rough-Terrain Crane Market: Competitive Landscape

rough terrain crane market

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Liebherr Group

Established in 1949, Liebherr Group is based in Bulle, Switzerland. It engages in the manufacture of construction equipment, earthmoving equipment, mining equipment, cargo handling equipment, machine tools, domestic appliances, and aviation equipment. The company operates through the following segments: mobile cranes; tower cranes; aerospace and transportation systems; earthmoving; maritime cranes; concrete technology; domestic appliances; mining; machine tools and automation systems; and other products and services.

The Manitowoc Company, Inc.

Founded in 1902, The Manitowoc Company, Inc. is based in Manitowoc, Wisconsin, the U.S. The company provides engineered lifting equipment such as cranes for the construction industry in the U.S., Europe, Asia Pacific, the Middle East, and Africa.

Terex Corporation

Incorporated in 1970, Terex Corporation is based in Westport, Connecticut, the U.S. It engages in developing aerial work platforms, cranes, and materials processing machinery. It designs, builds, and supports products used in construction, maintenance, manufacturing, energy, and minerals and materials management applications. The company operates through the following three segments: Materials Processing; Aerial Work Platforms; and Cranes. The company operates in the Americas, Europe, and Asia Pacific.

Tadano Ltd.

Established in 1948, Tadano Ltd. is based in Takamatsu, Kagawa Prefecture, Japan. The company engages in the manufacturing and distribution of truck loader cranes, construction cranes, and aerial work platforms. Its products include loader cranes, boom truck cranes, telescopic boom crawler cranes, mobile cranes, special purpose vehicles, aerial work platforms, and used equipment and components. Tadano operates the following manufacturing facilities in Japan: Tadotsu Plant, Takamatsu Plant, Chiba Plant, and Shido Plant.

Kato Works Co., Ltd.

Incorporated in 1935, Kato Works Co., Ltd. is located in Tokyo, Japan. The company engages in the manufacture and sale of construction cranes, hydraulic excavators, and other products. It operates through the following geographical segments: Japan, China, and other. It has operations in Japan, Thailand, and China.

Some of the other significant players in the rough-terrain crane market are Manitex International Inc. (U.S.), TIL Limited (India), ENTREC Corporation (Canada), Xuzhou Construction Machinery Group Co., Ltd. (China), Broderson Manufacturing Corporation (U.S.), SANY GROUP (China), and Maxim Crane Works, L.P. (U.S.) among others.

Rough-Terrain Crane Market: Dynamics

Strong Growth of Utilities Infrastructure Promotes Market Growth

Expansion of the rough-terrain crane market can be attributed to the strong growth of utilities infrastructure. Developed countries including the U.S. and countries in Western Europe are experiencing strong growth in renewable utilities infrastructure. Rough-terrain cranes are increasingly adopted for different applications in the installation and maintenance of utilities infrastructure and machinery. Thus, growth of utilities infrastructure is expected to drive the growth of the rough-terrain crane market in the upcoming years.

High Initial Investment Hampers Growth of the Market

The purchase of rough-terrain cranes involves high initial investment and maintenance cost. Thus, customers and end-users prefer to rent rough-terrain cranes. Moreover, small-scale construction activities require equipment such as rough-terrain cranes on a temporary basis, which are used to load and unload heavy materials. Thus, availability of rough-terrain cranes on rent and high initial investment associated with these cranes are expected to hamper the growth of the market in the near future. 

rough terrain crane market 1

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Rough-Terrain Crane Market: Segmentation

The rough-terrain crane market can be segmented based on:

  • Type
  • Application
  • Geography

Rough-Terrain Crane Market Segmentation – By Type

Based on type, the rough-terrain crane market can be classified into:

  • Up to 25 Ton
  • 26 Ton - 74 Ton
  • 75 Ton - 100 Ton
  • Above 100 Ton

Rough-Terrain Crane Market Segmentation – By Application

In terms of application, the rough-terrain crane market can be divided into:

  • Construction
  • Industries
  • Utilities
  • Others

The report on the rough-terrain crane market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The rough-terrain crane market report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on rough-terrain crane market segments and geographies.rough terrain crane market 2


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The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Rough Terrain Crane Market

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