Rough-Terrain Crane Market: Introduction

Rough-terrain crane is a type of hydraulic crane used for lifting, moving, loading, and unloading heavy materials across construction, industrial, utilities, and other application areas. Rough-terrain cranes are specifically designed to work on rough and off-road applications and surfaces. In the past few years, demand for high capacity rough-terrain cranes has increased due to increasing applications in the industrial and energy sector.  

Rough-Terrain Crane Market: Competitive Landscape

rough terrain crane market

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Liebherr Group

Established in 1949, Liebherr Group is based in Bulle, Switzerland. It engages in the manufacture of construction equipment, earthmoving equipment, mining equipment, cargo handling equipment, machine tools, domestic appliances, and aviation equipment. The company operates through the following segments: mobile cranes; tower cranes; aerospace and transportation systems; earthmoving; maritime cranes; concrete technology; domestic appliances; mining; machine tools and automation systems; and other products and services.

The Manitowoc Company, Inc.

Founded in 1902, The Manitowoc Company, Inc. is based in Manitowoc, Wisconsin, the U.S. The company provides engineered lifting equipment such as cranes for the construction industry in the U.S., Europe, Asia Pacific, the Middle East, and Africa.

Terex Corporation

Incorporated in 1970, Terex Corporation is based in Westport, Connecticut, the U.S. It engages in developing aerial work platforms, cranes, and materials processing machinery. It designs, builds, and supports products used in construction, maintenance, manufacturing, energy, and minerals and materials management applications. The company operates through the following three segments: Materials Processing; Aerial Work Platforms; and Cranes. The company operates in the Americas, Europe, and Asia Pacific.

Tadano Ltd.

Established in 1948, Tadano Ltd. is based in Takamatsu, Kagawa Prefecture, Japan. The company engages in the manufacturing and distribution of truck loader cranes, construction cranes, and aerial work platforms. Its products include loader cranes, boom truck cranes, telescopic boom crawler cranes, mobile cranes, special purpose vehicles, aerial work platforms, and used equipment and components. Tadano operates the following manufacturing facilities in Japan: Tadotsu Plant, Takamatsu Plant, Chiba Plant, and Shido Plant.

Kato Works Co., Ltd.

Incorporated in 1935, Kato Works Co., Ltd. is located in Tokyo, Japan. The company engages in the manufacture and sale of construction cranes, hydraulic excavators, and other products. It operates through the following geographical segments: Japan, China, and other. It has operations in Japan, Thailand, and China.

Some of the other significant players in the rough-terrain crane market are Manitex International Inc. (U.S.), TIL Limited (India), ENTREC Corporation (Canada), Xuzhou Construction Machinery Group Co., Ltd. (China), Broderson Manufacturing Corporation (U.S.), SANY GROUP (China), and Maxim Crane Works, L.P. (U.S.) among others.

Rough-Terrain Crane Market: Dynamics

Strong Growth of Utilities Infrastructure Promotes Market Growth

Expansion of the rough-terrain crane market can be attributed to the strong growth of utilities infrastructure. Developed countries including the U.S. and countries in Western Europe are experiencing strong growth in renewable utilities infrastructure. Rough-terrain cranes are increasingly adopted for different applications in the installation and maintenance of utilities infrastructure and machinery. Thus, growth of utilities infrastructure is expected to drive the growth of the rough-terrain crane market in the upcoming years.

High Initial Investment Hampers Growth of the Market

The purchase of rough-terrain cranes involves high initial investment and maintenance cost. Thus, customers and end-users prefer to rent rough-terrain cranes. Moreover, small-scale construction activities require equipment such as rough-terrain cranes on a temporary basis, which are used to load and unload heavy materials. Thus, availability of rough-terrain cranes on rent and high initial investment associated with these cranes are expected to hamper the growth of the market in the near future. 

rough terrain crane market 1

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Rough-Terrain Crane Market: Segmentation

The rough-terrain crane market can be segmented based on:

  • Type
  • Application
  • Geography

Rough-Terrain Crane Market Segmentation – By Type

Based on type, the rough-terrain crane market can be classified into:

  • Up to 25 Ton
  • 26 Ton - 74 Ton
  • 75 Ton - 100 Ton
  • Above 100 Ton

Rough-Terrain Crane Market Segmentation – By Application

In terms of application, the rough-terrain crane market can be divided into:

  • Construction
  • Industries
  • Utilities
  • Others

The report on the rough-terrain crane market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The rough-terrain crane market report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on rough-terrain crane market segments and geographies.rough terrain crane market 2

 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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