Rhinometry can be defined as a diagnostic procedure that employs acoustic reflections to analyze and estimate the volume and cross-sectional area of the nasal cavity. The procedure is utilized to measure changes in the nasal airway in response to allergic provocation tests, nasal anatomical landmarks, or nasal septum deviation. In addition, it is used as a method to measure lower respiratory tract resistance. Acoustic rhinometry is considered one of the standard diagnostic tools used for the evaluation of nasal patency. It enables detection of narrow points in the nose that cause nasal airway blockage. Acoustic rhinometry enables the doctor to check for the impact of long-term medications used in the treatment of nasal blocks, which might be caused due to nasal polyps, rhinitis, or rhinosinusitis. It enables the measurement of the volume of nasal cavities, which helps in evaluation of reduction in the size of nasal polyp after medical treatment. Rhinomanometry is applied to measure the air pressure and the rate of airflow in the nasal pathway during respiration, which is then applied to estimate nasal airway resistance.

Nasal airway blockage occurs primarily due to nasal septal deviation. The prevalence of septal deviation in general population is anticipated to be around 80%. Diagnostic tools such as rhinomanometry, rhinoresistometry, and acoustic rhinometry help otolaryngologists and ENT specialists in deciding whether a surgery be recommended for a patient for correction of nasal septal deviation. High prevalence of nasal septal deviation and technological advancements leading to development of combination devices (that combine acoustics rhinometry with rhinoresistometry, rhinomanometry, and long-term rhinometry) contribute to growth of the rhinometry systems market. In addition, the increasing number of advantages of rhinometry in terms of early diagnosis of nasal septal deviation and favorable reimbursements for rhinometer tests offered in various countries worldwide augment the market. However, shortage of skilled professionals and high cost of rhinometry systems are likely to hamper the market during the forecast period.

The global rhinometry systems market can be segmented by product type, end-user, and region. In terms of product type, the market can be segmented into rhinomanometry systems, rhinoresistometry systems, acoustic rhinometry systems, and combination systems. Among product types, the acoustic rhinometry systems segment dominated the market in 2016. The combination systems segment is anticipated to register a high CAGR during the forecast period, owing to capability of these systems to objectivize the extent of nasal obstruction and to differentiate causes of nasal obstruction such as pathological turbulence, pathological inspiratory nasal collapse, and narrowing of the nasal canal caused by swelling or skeletal deformation. Based on end-user, the market can be segmented into hospitals, clinics, ENT centers, and others.

Geographically, the global rhinometry systems market can be segmented into five regions viz. North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. In terms of revenue, North America dominated the global market in 2016 and is anticipated to remain dominant during the forecast period as well. This growth can be attributed to well-established health care infrastructure, rising prevalence of septal deviation, and technological advancements in rhinometry systems in the region. In terms of revenue, Europe is anticipated to follow North America during the forecast period. However, sluggish growth of the market in the region can be attributed to sluggish recovery of the economy of Europe. The market in Asia Pacific is anticipated to expand at a significantly high CAGR during the forecast period. India and China are estimated to contribute to this growth. Growth of the market in these countries can be attributed to increase in the patient pool and focus on enhancing health care facilities by governments.

Leading players operating in the global rhinometry systems market are Ecleris S.R.L., Homoth Medizinelektronik GmbH & Co. KG, Instrumentation DIFRA, GM Instruments Ltd., MEDI-CARE SOLUTIONS srl, MES Sp. z o.o., The Piston Ltd., Happersberger otopront GmbH, and Recorders & Medicare Systems Pvt. Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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