The push-to-talk over cellular market promises to provide end-users with easy-to-use, reliable, and effective communication channels. Additionally, these channels can be really cost-effective for projects like off-shore oil-drilling wherein cellphone coverage is often adequate. Moreover, during emergencies public authorities like police departments are required to communicate using walkie-talkies, a push-to-talk over technology. The reliability of these channels, and their use in rough terrains, and rising need for effective communication are major strengths of the global push-to-talk-over cellular market. The new advancements in the technology are making ways for person-to-group communication, from a conventional person-to-person contact. The rising demand for the products are expected to drive tremendous growth for the global push-to-talk over cellular market during 2018-2026.
Motorola has announced the launch of new cellphone with advanced push-to-talk over technology. The cellphone embeds an AI assistant, which helps decode and push common messages exchanged among public authorities during emergencies. Additionally, it features a smart-screen similar to smartphone. Similar product innovations are gripping the push-to-talk over cellular market. The technology is improving as some devices also embed the radio communication alongside 4F LTE technology. Moreover, some Chinese phone makers have put-in 10,000 mAh batteries well. The rising product innovation, and growing demand for advanced modules like noise-cancellation are clear opportunities in the global push-to-talk over cellular market.
T-Mobile has announced a partnership with ESChat to launch a new broadband service for push-to-talk over technology. The new partnership will extend the usual push-to-talk- over solutions without any restrictions on any wireless network. The service will go along with a monthly bill of $5 and will include customer support as well features like live-location tracking secure push-to-talk, and secure group multimedia messaging.
The rising product innovations, and rising demand for push-to-talk over technology are expected to emerge as main drivers of growth. Apart from traditional applications like emergency response, the push-to-talk over technology is also entering commercial and household related applications. The new applications including swift communication in warehouses, off-shore oil drilling applications, mining applications among others. Moreover, new cheap alternatives to help parents keep in touch with children during picnics or fairs are also driving robust growth for the push-to-talk over cellular market. The rising demand for the technology, new innovations like AI natural language processing, and growing applications are expected to drive tremendous opportunities for players during the forecast period.
The global push-to-talk over cellular market is expected to witness robust growth in North America region. The region is witnessing an increased expansion in mining, and oil drilling applications. Additionally, the rising cases of homicides, and rampant gun related incidences also mean high-tense environment for the law and security personnel. The rising demand for an effective communication due to seasonal calamities like wildfires are also expected to drive growth of the market. The global push-to-talk over cellular market is also expected to witness robust growth in Asia Pacific region. Modernization of security personnel , rising disposable income, and growing demand for advanced technology are expected to emerge as main drivers of growth for the push-to-talk over cellular market. The market is also expected to expand further in Europe as increasing threats of terrorism and rising immigration is putting additional strain on security forces in the region. Moreover, rising threats of right-wing extremism and concern associated with it are expected to drive considerable growth.