Global Natural Language Processing Market: Overview
Natural language processing (NLP) is a computer application under artificial intelligence that can understand human language. This computerized technique allows human communication to be analyzed and interpreted by the computer on the basis of a set of technologies and theories. The goal of natural language processing is to minimize the time taken to understand computer languages such as Ruby, C, C++, and Java. NLP finds application in the analysis of big data owing to the fact that massive amounts of data are being generated in current business scenarios from sources such as audio, emails, web blogs, documents, social networking sites, and forums. Reports indicate that the global natural language processing market will prove to be extremely lucrative for the future.
The major types of natural language processing solutions include statistical NLP, rule-based NLP, and hybrid NLP. Natural language processing includes several recognition, analytics, and operational technologies such as optical character recognition (OCR), auto coding, text analytics, interactive voice response (IVR), pattern and image recognition, classification and categorization, and speech analytics. Natural language processing can be a cloud-based or on-premise model and is used for applications such as information extraction, question answering, machine translation, and report generation in a number of industry verticals, including automotive, retail and consumer goods, high tech and electronics, government, banking, financial services, and insurance (BFSI), health care and life sciences, research and education, and media and entertainment.
The research report offers readers a clear and objective outlook of the global natural language processing market and highlights the key driving and restraining factors along with the opportunities and threats that lie ahead. The various market dynamics have been carefully analyzed to give clients a clear idea on the strategic moves of their rivals. The structure and scope of the natural language processing market have been explored and projections based on past and current trends have been provided.
Global Natural Language Processing Market: Key Trends and Opportunities
The global market for natural language processing is significantly driven by the massive jump in digital data, the rise in the utility of smart devices, and the increasing demand for enhanced customer experience. In addition to this, the surging investments in the healthcare sector and the emergence of several new application areas are anticipated to further boost the natural language processing market. The market, however, is faced by a number of challenges that players need to overcome in order to survive and compete. The main hurdles include the need for effective predictive technologies, the need to narrow the gap between machine and man, the implementation of strict government regulations, and fluctuating customer adoption trends.
Recognition technologies are the most widely used technologies in NLP. Most companies, from large enterprises to small-scale organizations, use some form of recognition technology such as optical character recognition, interactive voice recognition, or image recognition. Natural language processing is most commonly used for information extraction and machine translation. IT and telecom, automotive, and defense and aerospace are the leading industries that use NLP for various applications.
Global Natural Language Processing Market: Region-wise Outlook
The global market for natural language processing is dominated by North America and Europe since these two regions contribute the most in terms of revenue. Asia Pacific is projected to expand at the fastest growth rate by the end of the forecast period, driven by the increasing use of voice recognition in several industries and the rising spending capabilities of the people. Apart from Asia Pacific, the Rest of the World – including the Middle East, Latin America, and Africa – is likely to witness strong growth in the coming years, creating massive opportunities for key players competing in the global natural language processing market.
Some of the leading competitors in the global natural language processing market are Microsoft Corporation, SAS Institute Inc., Hewlett-Packard, Dolbey Systems, Google, Netbase Solutions, IBM Corporation, 3M Company, Verint Systems, and Apple Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.