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Psyllium Products Market

Psyllium Products Market (Nature: Organic and Conventional; Type: Psyllium Seed, Psyllium Husk, and Psyllium Husk Powder; and Application: Food & Beverages, Pharmaceuticals, Dietary Supplements, Animal Feed, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020 - 2030

Psyllium Products Help Manage Cholesterol Levels and Treat Diarrhea

Medicinal advantages of psyllium husk and powder are being noticed in home remedies to regulate cholesterol levels. High prevalence of cardiovascular diseases in individuals worldwide has created a demand for psyllium products. As such, psyllium husk dictates the highest revenue among all product types in the psyllium products market, where the market that is currently valued at ~US$ 215 Mn is anticipated to reach ~US$ 525 Mn by the end of 2029.

Though North America dictates the highest revenue among all regions in the psyllium products market, India is one of the leading producers of psyllium worldwide. Psyllium products are being extensively used in home remedies as a laxative to help stimulate digestion. Apart from managing cholesterol levels, psyllium is being pervasively used to treat diarrhea, blood sugar levels, and it also boosts weight loss. Thus, health-conscious consumers are one of the major target audiences in the psyllium products market.

psyllium products market infographic

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Gluten-free and Disintegrant Properties of Psyllium Find Application in Bakery Items

Psyllium acts as an effective binder and disintegrant in making compressed medicinal tablets. This is evident since pharmaceutical application segment dominates the highest revenue in the psyllium products market, where the market is estimated to reach an output of ~121,400 metric tons by the end of 2029. Hence, manufacturers are investing in capacity additions to produce psyllium husk and powder. For instance, Altrafine Gums— an India-based manufacturer of guar gum powder, has an extensive portfolio of psyllium husk powder, cassia tora powder, and fenugreek gum powder, among others. As such, companies are increasing the availability of fiber supplements in the form of capsules and powder.

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Apart from pharmaceutical products, companies in the psyllium products market are tapping into opportunities in bakery. Gluten-free properties of psyllium products are being increasingly used as a binding agent in bread making industries. Psyllium is being highly publicized as paleo-friendly food to control and reduce weight.

Gradual Dosage Increase of Psyllium Prevents Gastrointestinal Side Effects

The psyllium products market is projected to expand at a healthy CAGR of ~9% during the forecast period. However, the humble psyllium husk is linked to several health complications due to overconsumption. It has been found that fiber supplements made from psyllium might interfere with the body’s ability to absorb certain medications such as aspirin and carbamazepine. Hence, companies in the psyllium products market are increasing awareness to allow the individual’s body become accustomed to the added amounts of fiber. In order to avoid gastrointestinal side effects, companies are suggesting to gradually increase the consumption of psyllium products to prevent issues of gas and bloating.

Due to psyllium’s high nutritional values such as proteins, vitamin B1, glycosides, and the likes, companies in the market for psyllium products are aiming for their expansion in the global market. They are increasing awareness that gluten-free products are beneficial for brain health. Thus, companies are targeting gluten-free products for individuals suffering from brain fog and fatigue.

Coronavirus Creates Curiosity in Consumers for Fiber Supplements and Other Ayurvedic Products

The psyllium products market is suffering due to the growing COVID-19 (coronavirus) crisis, as several ayurvedic products suppliers have temporarily suspended their routine business activities. However, many individuals are growing increasingly aware about the benefits of psyllium products such as fiber supplements and powder in order to achieve optimum immunity. These efforts by individuals are being taken to combat the life-threatening symptoms of coronavirus. As such, there is a growing demand for tailored health solutions from leading biohackers in the psyllium products market, who are designing personalized regimens for individuals wanting to fight off infections.

Stakeholders in the ayurvedic products sector are increasing efforts to conduct video consultations through popular social media networking mobile apps to educate individuals on the advantages of psyllium and other medicinal fibers.

psyllium products market segmentation

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Analysts’ Viewpoint

Though the COVID-19 outbreak has paralyzed routine business activities of companies in the psyllium products market, there is an increasing awareness about psyllium-induced fiber supplements and other ayurvedic products. The demand for natural ingredients is being met by pharmaceutical companies that are producing psyllium tablets and capsules for individuals suffering from high cholesterol and blood sugar levels.

Moreover, psyllium has promising growth potential in the bakery and confectionary sector. However, side effects of psyllium such as gastrointestinal complications due to overconsumption pose a barrier for its widespread adoption. Hence, companies should increase awareness about gradual dosage of psyllium products and encourage consumers to follow healthy lifestyle habits for effective results.

Psyllium Products Market: Overview

  • The global psyllium products market’s value is estimated to be ~US$ 215 Mn in 2020, finds Transparency Market Research (TMR) in a recent study. According to the report, the market is expected to reach ~US$ 525 Mn by 2030, at a CAGR of ~9.2%.
  • The psyllium products market is anticipated to be a lucrative business due to increasing demand from various end-use industries. The psyllium products market is also expected to propel by the rising demand from vegan population, as they are looking for alternatives such as plant-based products.
  • Rising concerns regarding good quality food products and growing consciousness towards well-being are the key factors due to which, consumers opt for organic psyllium products. Organic psyllium products have less pesticides and have no or negligible additives or chemicals. Hence, consuming these organic products provide mental as well as physical fitness to consumers. The rising trend of fitness among consumers is pushing the market players to include organic products in their product portfolio. As a result of this, producers of psyllium products are anticipated to witness a significant opportunity if they launch organic psyllium products in the consumer-driven market.

Psyllium Products: Market Frontrunners

  • Organic and conventional psyllium products are the key segments, by nature; among these, the leading segment is conventional accounting for the approximately 90.7% of the market in 2020 in terms of value.
  • Psyllium husk is the leading segment of the global psyllium products market in terms of product type. It is followed by psyllium seed and psyllium husk powder. These segments accounted for 3.8% and 5.4% of the market, respectively, based on value.
  • Food & beverages, pharmaceuticals, dietary supplements, and animal feed, and others are the main segments of the global psyllium products market based on application. Among these segments, pharmaceuticals and dietary supplements hold approximately ~75% market share in terms of market value.
  • North America holds the leading share in the global market that is approximately ~32.9% and followed by Asia Pacific, and Europe, which is 24.2% and ~27.4% of total market share, whereas rest of world (ROW) accounts for the remaining market share. 

Psyllium Products Market: Trends

  • Numerous Health Benefits Driving the Market for Psyllium Products
    • Psyllium is a rich source of vitamins, minerals, and antioxidant components, due to which, it has multiple uses in several end-use industries. Psyllium has laxative properties, which also help in eliminating toxic materials from the body. Psyllium products are beneficial for those having gastrointestinal disorders such as constipation, diarrhea, and also maintain blood pressure and sugar levels. According to a global report by WHO, 8.5% of the adult population were suffering from diabetes in the year 2015. All these factors are driving the growth of the market for psyllium products.

Applications of Psyllium Products in Cosmetics and Personal Care Products to Aid Growth

  • The growing demand for psyllium and its derivatives in cosmetics and personal care products is boosting global psyllium products market. Rising per capita income, increasing urbanization, and growing trend of self-grooming are the major factors fueling the demand for psyllium in personal care products and cosmetics. Psyllium products have been used in the cosmetics and personal care, as they maintain skin health due to the presence of vital vitamins and nutrients. Psyllium-based cosmetic and personal care products are also used in preventing numerous skin problems, such as rashes and acne, thus, giving a boost to the market for psyllium-based cosmetic and personal care products.

Psyllium Products Market: Strategies

  • Key players in the global psyllium products market are introducing various psyllium-based products via e-Commerce/online retailing, and are also providing concessions on their products to expand their online business
  • Product Launches and Key Innovations: Manufacturers have started offering products that improve the digestive health as well as help in improvement of celiac diseases
    • In 2019, Nestle S.A. has acquired Sweet Earth Foods. Under this brand, the company has launched a new product line of frozen pizzas presenting crusts mixed with psyllium fiber, ancient grains, rosemary, and carrot. 

Target Region for Market

  • In terms of value, North America holds the dominant market share and is anticipated to continue leading the global market during the forecast period, followed by Europe

Psyllium Products Market: Players

  • Some of the key manufacturers operating in the psyllium products market, as profiled in the study, are 
    • Now Health Group, Inc.
    • Nature’s Sunshine
    • Patanjali Ayurveda
    • Dabur India Ltd.
    • Rama Gum Industries (India) Limited
    • Procter & Gamble
    • Nature's Bounty Co. (Puritan’s Pride)
    • Reckitt Benckiser Group plc,

Psyllium Products Market – Segmentation

TMR’s study on the psyllium products market offers information divided into important segments — nature, type, application, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.

Nature

  • Organic
  • Conventional

Type

  • Psyllium Seed
  • Psyllium Husk
  • Psyllium Husk Powder

Application

  • Food & Beverages
  • Pharmaceuticals
  • Dietary Supplements
  • Animal Feed
  • Others

Region

  • North America
  • Europe
  • Asia Pacific
  • ROW (Rest of World)

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1. Global Psyllium Products Market - Executive Summary

    1.1. Global Psyllium Products Market Analysis

    1.2. Application – Product Mapping

    1.3. Competition Blueprint

    1.4. Technology Time Line Mapping

    1.5. TMR Analysis and Recommendations

2. Market Overview

    2.1. Market Introduction

    2.2. Market Definition

    2.3. Market Taxonomy

3. Market Dynamics

    3.1. Macro-economic Factors

        3.1.1. Rise in Consumption of Food Items across Globe

        3.1.2. Global and Regional Per Capita Food Consumption (kcal per capita per day)

        3.1.3. Change in Consumer Price Indexes (Percentage Change) 2018 (Forecast)

        3.1.4. Population of Key Countries

        3.1.5. Food and Beverage Industry Overview

        3.1.6. Global Retail Dynamics

        3.1.7. Per Capita Disposable Income 

        3.1.8. Organized Retail Penetration

        3.1.9. Middle Income Population Group 

        3.1.10. Global GDP Growth Outlook

    3.2. Drivers 

        3.2.1. Economic Drivers

        3.2.2. Supply Side Drivers

        3.2.3. Demand Side Drivers

    3.3. Market Restraints

    3.4. Forecast Factors – Relevance and Impact

    3.5. Key Regulations and Claims

        3.5.1. Food Packaging Claims

        3.5.2. Labeling and Claims

        3.5.3. Import/Export Regulations

4. Food and Beverage Market Outlook

    4.1. Food and Beverages Industry Overview

    4.2. Food & Beverage Industry Key Indicators

    4.3. Mega Trends Influencing the Food & Beverages Industry

    4.4. Business Environment Outlook

        4.4.1. North America

        4.4.2. Europe

        4.4.3. Asia Pacific

        4.4.4. Latin America

        4.4.5. Middle East and Africa

    4.5. Nutraceuticals: Ways to Achieve Success

    4.6. Transformation of Nutraceuticals Market

    4.7. Convergence of Food and Pharmaceuticals

5. Product Innovation/ Development Trends

    5.1. Cultural Customization to Target Specific Populations and Ethnic Groups

    5.2. Creating New Delivery Mechanisms

    5.3. Shift towards Natural Ingredients

    5.4. Brand Differentiation through Packaging

    5.5. Preferential Inclination towards Non-Modified Functional Ingredients

    5.6. Transformed Packaging to Suit Customer Orientation

6. Product Oriented Market Buss

    6.1. Common Product Categories Yet Influential

    6.2. Attractive Segments for all Market Actors

    6.3. Rare In Portfolio, Albeit Promises Value Chain

    6.4. Transformed Products Attributes

    6.5. Branding and Promotion Techniques

    6.6. Factors Influencing Target Market Behavior

    6.7. Mode of Advertisement

7. Policy and Regulatory Landscape

    7.1. A Snapshot Of Global Regulations

    7.2. Dietary Supplement Health and Education Act of 1994

    7.3. FSSAI

    7.4. Federal Food, Drug, and Cosmetic Act

    7.5. Europe Food and Safety Authority

    7.6. Food Packaging Claims

    7.7. Label Claims for Conventional Foods and Dietary Supplements

8. Value Chain Analysis

    8.1. Profitability and Gross Margin Analysis By Competition

    8.2. List of Exporters from India for Psyllium Seed/Husk

9. Global Psyllium Products Market Analysis and Forecast

    9.1. Market Size Analysis (2015-2019) and Forecast (2020-2030)

        9.1.1. Market Value (US$ Mn) and Volume (Tons) and Y-o-Y Growth

        9.1.2. Absolute $ Opportunity

    9.2. Global Psyllium Products Market Scenario Forecast (Optimistic, Likely and Conservative Market Conditions)

        9.2.1. Forecast Factors and Relevance of Impact 

        9.2.2. Regional Psyllium Products Market Business Performance Summary

10. Global Psyllium Products Market Pricing Analysis

    10.1. Price Point Assessment by Region 

        10.1.1. Manufacturer Level Pricing

        10.1.2. Distributor Level Pricing

        10.1.3. Retailer Level Pricing

    10.2. Price Point Assessment by Type 

    10.3. Price Forecast till 2030

11. Global Psyllium Products Market Analysis By Type

    11.1. Introduction

        11.1.1. Y-o-Y Growth Comparison By Type

        11.1.2. Basis Point Share (BPS) Analysis By Type

    11.2. Psyllium Products Market Size (US$ Mn) and Volume (MT) Analysis (2015-2019) & Forecast (2020-2030) By Type

        11.2.1. Psyllium Seed

        11.2.2. Psyllium Husk

            11.2.2.1. Purity 85%

            11.2.2.2. Purity 95%

            11.2.2.3. Purity 98%

            11.2.2.4. Purity 99%

        11.2.3. Psyllium Husk Powder 

    11.3. Market Attractiveness Analysis By Type

12. Global Psyllium Products Market Analysis By Application

    12.1. Introduction

        12.1.1. Y-o-Y Growth Comparison By Application

        12.1.2. Basis Point Share (BPS) Analysis By Application

    12.2. Psyllium Products Market Size (US$ Mn) and Volume (MT) Analysis (2015-2019) & Forecast (2020-2030) By Application

        12.2.1. Food & Beverage 

            12.2.1.1. Bakery & Confectionary

            12.2.1.2. Ice Cream & Desserts

            12.2.1.3. Flavoured & Health Drinks

            12.2.1.4. Juice & Nectars

            12.2.1.5. Breakfast Cereals & Instant Noodles

            12.2.1.6. Processed & Packed Foods

            12.2.1.7. Others

        12.2.2. Pharmaceuticals

        12.2.3. Dietary Supplements

        12.2.4. Animal Feed

        12.2.5. Others

    12.3. Market Attractiveness Analysis By Application

13. Global Psyllium Products Market Analysis By Nature

    13.1. Introduction

        13.1.1. Y-o-Y Growth Comparison By Nature

        13.1.2. Basis Point Share (BPS) Analysis By Nature

    13.2. Psyllium Products Market Size (US$ Mn) and Volume (MT) Analysis (2015-2019) & Forecast (2020-2030) By Nature

        13.2.1. Organic

        13.2.2. Conventional 

    13.3. Market Attractiveness Analysis By Nature

14. Global Psyllium Products Market Analysis and Forecast, By Region

    14.1. Introduction

        14.1.1. Basis Point Share (BPS) Analysis By Region

        14.1.2. Y-o-Y Growth Projections By Region

    14.2. Psyllium Products Market Size (US$ Mn) and Volume (MT) & Forecast (2020-2030) Analysis By Region

        14.2.1. North America

        14.2.2. Europe

        14.2.3. Asia Pacific

        14.2.4. ROW

    14.3. Market Attractiveness Analysis By Region

15. North America Psyllium Products Market Analysis and Forecast

    15.1. Introduction

        15.1.1. Basis Point Share (BPS) Analysis By Country

        15.1.2. Y-o-Y Growth Projections By Country

    15.2. Psyllium Products Market Size (Value (US$) and Volume (MT) Analysis (2015-2019) and Forecast (2020-2030)

        15.2.1. Market Attractiveness By Country

            15.2.1.1. U.S.

            15.2.1.2. Canada

        15.2.2. By Type

        15.2.3. By Nature

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Nature

        15.3.4. By Application

    15.4. Drivers and Restraints: Impact Analysis

16. Europe Psyllium Products Market Analysis and Forecast

    16.1. Introduction

        16.1.1. Basis Point Share (BPS) Analysis By Country

        16.1.2. Y-o-Y Growth Projections By Country

        16.1.3. Key Regulations

    16.2. Psyllium Products Market Size (Value (US$) and Volume (MT) Analysis (2015-2019) and Forecast (2020-2030)

        16.2.1. By Country

            16.2.1.1. Germany

            16.2.1.2. Italy

            16.2.1.3. United Kingdom

            16.2.1.4. France

            16.2.1.5. Belgium

        16.2.2. By Type

        16.2.3. By Nature

        16.2.4. By Application

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Type

        16.3.3. By Nature

        16.3.4. By Application

    16.4. Drivers and Restraints: Impact Analysis

17. Asia Pacific Psyllium Products Market Analysis and Forecast

    17.1. Introduction

        17.1.1. Basis Point Share (BPS) Analysis By Country

        17.1.2. Y-o-Y Growth Projections By Country

        17.1.3. Key Regulations

    17.2. Psyllium Products Market Size (Value (US$) and Volume (MT) Analysis (2015-2019) and Forecast (2020-2030)

        17.2.1. By Country

            17.2.1.1. India

            17.2.1.2. China

            17.2.1.3. Pakistan

        17.2.2. By Type

        17.2.3. By Nature

        17.2.4. By Application

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Type

        17.3.3. By Nature

        17.3.4. By Application

    17.4. Drivers and Restraints: Impact Analysis

18. Rest of the World Psyllium Products Market Analysis and Forecast

    18.1. Introduction

        18.1.1. Basis Point Share (BPS) Analysis By Country

        18.1.2. Y-o-Y Growth Projections By Country

        18.1.3. Key Regulations

    18.2. Psyllium Products Market Size (Value (US$) and Volume (MT) Analysis (2015-2019) and Forecast (2020-2030)

        18.2.1. By Country

            18.2.1.1. Korea

            18.2.1.2. Japan

            18.2.1.3. Bangladesh

            18.2.1.4. Denmark

            18.2.1.5. Others

        18.2.2. By Type

        18.2.3. By Nature

        18.2.4. By Application

    18.3. Market Attractiveness Analysis

        18.3.1. By Country

        18.3.2. By Type

        18.3.3. By Nature

        18.3.4. By Application

    18.4. Drivers and Restraints: Impact Analysis

19. Competition Assessment

    19.1. Global Psyllium Products Market Competition - a Dashboard View

    19.2. Global Psyllium Products Market Structure Analysis

    19.3. Global Psyllium Products Market Country Share Analysis

    19.4. Key Participants Market Presence (Intensity Mapping) by Region

20. Brand Assessment

    20.1. Brand Identity (Brand as Product, Brand as Organization, Brand as Person, Brand as Symbol)

    20.2. Psyllium Products Audience and Positioning (Demographic Segmentation, Geographic Segmentation, Psychographic Segmentation, Situational Segmentation)

    20.3. Brand Strategy

21. Competition Deep-dive (Manufacturers/Suppliers)

    21.1. Procter & Gamble (Metamucil), 

        21.1.1. Overview

        21.1.2. Product Portfolio

        21.1.3. Sales Footprint

        21.1.4. Channel Footprint

            21.1.4.1. Distributors List

            21.1.4.2. Sales Channel (Clients)

        21.1.5. Strategy Overview

            21.1.5.1. Marketing Strategy

            21.1.5.2. Culture Strategy

            21.1.5.3. Channel Strategy

        21.1.6. SWOT Analysis

        21.1.7. Financial Analysis

        21.1.8. Revenue Share

        21.1.9. Key Clients

        21.1.10. Analyst Comments

    21.2. Nature’s Sunshine 

        21.2.1. Overview

        21.2.2. Product Portfolio

        21.2.3. Sales Footprint

        21.2.4. Channel Footprint

            21.2.4.1. Distributors List

            21.2.4.2. Sales Channel (Clients)

        21.2.5. Strategy Overview

            21.2.5.1. Marketing Strategy

            21.2.5.2. Culture Strategy

            21.2.5.3. Channel Strategy

        21.2.6. SWOT Analysis

        21.2.7. Financial Analysis

        21.2.8. Revenue Share

        21.2.9. Key Clients

        21.2.10. Analyst Comments

    21.3. Dabur India Ltd. 

        21.3.1. Overview

        21.3.2. Product Portfolio

        21.3.3. Sales Footprint

        21.3.4. Channel Footprint

            21.3.4.1. Distributors List

            21.3.4.2. Sales Channel (Clients)

        21.3.5. Strategy Overview

            21.3.5.1. Marketing Strategy

            21.3.5.2. Culture Strategy

            21.3.5.3. Channel Strategy

        21.3.6. SWOT Analysis

        21.3.7. Financial Analysis

        21.3.8. Revenue Share

        21.3.9. Key Clients

        21.3.10. Analyst Comments

    21.4. Nature's Bounty Co. (Puritan’s Pride)

        21.4.1. Overview

        21.4.2. Product Portfolio

        21.4.3. Sales Footprint

        21.4.4. Channel Footprint

            21.4.4.1. Distributors List

            21.4.4.2. Sales Channel (Clients)

        21.4.5. Strategy Overview

            21.4.5.1. Marketing Strategy

            21.4.5.2. Culture Strategy

            21.4.5.3. Channel Strategy

        21.4.6. SWOT Analysis

        21.4.7. Financial Analysis

        21.4.8. Revenue Share

        21.4.9. Key Clients

        21.4.10. Analyst Comments

    21.5. Rama Gum Industries (India) Limited

        21.5.1. Overview

        21.5.2. Product Portfolio

        21.5.3. Sales Footprint

        21.5.4. Channel Footprint

            21.5.4.1. Distributors List

            21.5.4.2. Sales Channel (Clients)

        21.5.5. Strategy Overview

            21.5.5.1. Marketing Strategy

            21.5.5.2. Culture Strategy

            21.5.5.3. Channel Strategy

        21.5.6. SWOT Analysis

        21.5.7. Financial Analysis

        21.5.8. Revenue Share

        21.5.9. Key Clients

        21.5.10. Analyst Comments

    21.6. Reckitt Benckiser Group plc.

        21.6.1. Overview

        21.6.2. Product Portfolio

        21.6.3. Sales Footprint

        21.6.4. Channel Footprint

            21.6.4.1. Distributors List

            21.6.4.2. Sales Channel (Clients)

        21.6.5. Strategy Overview

            21.6.5.1. Marketing Strategy

            21.6.5.2. Culture Strategy

            21.6.5.3. Channel Strategy

        21.6.6. SWOT Analysis

        21.6.7. Financial Analysis

        21.6.8. Revenue Share

        21.6.9. Key Clients

        21.6.10. Analyst Comments

    21.7. Patanjali Ayurveda, and 

        21.7.1. Overview

        21.7.2. Product Portfolio

        21.7.3. Sales Footprint

        21.7.4. Channel Footprint

            21.7.4.1. Distributors List

            21.7.4.2. Sales Channel (Clients)

        21.7.5. Strategy Overview

            21.7.5.1. Marketing Strategy

            21.7.5.2. Culture Strategy

            21.7.5.3. Channel Strategy

        21.7.6. SWOT Analysis

        21.7.7. Financial Analysis

        21.7.8. Revenue Share

        21.7.9. Key Clients

        21.7.10. Analyst Comments

    21.8. Now Health Group, Inc.

        21.8.1. Overview

        21.8.2. Product Portfolio

        21.8.3. Sales Footprint

        21.8.4. Channel Footprint

            21.8.4.1. Distributors List

            21.8.4.2. Sales Channel (Clients)

        21.8.5. Strategy Overview

            21.8.5.1. Marketing Strategy

            21.8.5.2. Culture Strategy

            21.8.5.3. Channel Strategy

        21.8.6. SWOT Analysis

        21.8.7. Financial Analysis

        21.8.8. Revenue Share

        21.8.9. Key Clients

        21.8.10. Analyst Comments

    21.9. Others (On Request)

22. Scenario Assessment of the Impact of COVID-19 on Beverage Industry

    22.1 Current Scenario/ Immediate Actions

        22.1.1. Prepare for the worst, and be thankful if it doesn’t happen; a wait-and-see approach is a nonstarter

        22.1.2. The recovery may not be a quick bounce-back; plan for multiple quarters of lower revenue

        22.1.3. Encourage Collaboration and look beyond legacy approach

        22.1.4. Address immediate challenges that COVID 19 represents to workforce, customers and partners

        22.1.5. Address near Term cash management Challenges

    22.2 Customers will change some behaviors permanently- accelerating prior trends; bold action now can set you up for success through the downturn and beyond

    22.3 Market Scenario and the Forward Path

        22.3.1 Global Beverage Industry Forecast Scenario Comparison of Annual Growth Rates for short Term (2020-2023) and Long Term (2024-2030)

            22.3.1.1 Optimistic Scenario

                22.3.1.1.1 China

                22.3.1.1.2 U.S.

                22.3.1.1.3 Euro Zone

                22.3.1.1.4 Rest of the World

            22.3.1.2 Likely Scenario

                22.3.1.2.1 China

                22.3.1.2.2 U.S.

                22.3.1.2.3 Euro Zone

                22.3.1.2.4 Rest of the World

            22.3.1.3 Pessimistic Scenario

                22.3.1.3.1 China

                22.3.1.3.2 US

                22.3.1.3.3 Euro Zone

                22.3.1.3.4 Rest of the World

    22.4 Key Factors Impacting the Market

    22.5 Case Studies- Lessons from the companies that survived & thrived in the last recession.

23. Recommendation- Critical Success Factors

24. Research Methodology

25. Assumptions & Acronyms Used

List of Tables

Table 1: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Type, 2015-2019

Table 2: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Type, 2015-2019

Table 3: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Type, 2020-2030

Table 4: Psyllium Products Market Volume (MT) Analysis and Forecast by Type, 2020-2030

Table 5: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Nature, 2015-2019

Table 6: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Nature, 2015-2019

Table 7: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Nature, 2020-2030

Table 8: Psyllium Products Market Volume (MT) Analysis and Forecast by Nature, 2020-2030

Table 9: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Application, 2015-2019

Table 10: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Application, 2015-2019

Table 11: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Application, 2020-2030

Table 12: Psyllium Products Market Volume (MT) Analysis and Forecast by Application, 2020-2030

Table 13: Psyllium Products Market Historical Value (US$ Mn) Analysis by Country, 2015-2019

Table 14: Psyllium Products Market Historical Volume (MT) Analysis by Country, 2015-2019

Table 15: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Country, 2015-2019

Table 16: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Country, 2015-2019

Table 17: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Type, 2015-2019

Table 18: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Type, 2015-2019

Table 19: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Type, 2020-2030

Table 20: Psyllium Products Market Volume (MT) Analysis and Forecast by Type, 2020-2030

Table 21: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Nature, 2015-2019

Table 22: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Nature, 2015-2019

Table 23: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Nature, 2020-2030

Table 24: Psyllium Products Market Volume (MT) Analysis and Forecast by Nature, 2020-2030

Table 25: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Application, 2015-2019

Table 26: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Application, 2015-2019

Table 27: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Application, 2020-2030

Table 28: Psyllium Products Market Volume (MT) Analysis and Forecast by Application, 2020-2030

Table 29: Psyllium Products Market Historical Value (US$ Mn) Analysis by Country, 2015-2019

Table 30: Psyllium Products Market Historical Volume (MT) Analysis by Country, 2015-2019

Table 31: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Country, 2015-2019

Table 32: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Country, 2015-2019

Table 33: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Type, 2015-2019

Table 34: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Type, 2015-2019

Table 35: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Type, 2020-2030

Table 36: Psyllium Products Market Volume (MT) Analysis and Forecast by Type, 2020-2030

Table 37: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Nature, 2015-2019

Table 38: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Nature, 2015-2019

Table 39: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Nature, 2020-2030

Table 40: Psyllium Products Market Volume (MT) Analysis and Forecast by Nature, 2020-2030

Table 41: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Application, 2015-2019

Table 42: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Application, 2015-2019

Table 43: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Application, 2020-2030

Table 44: Psyllium Products Market Volume (MT) Analysis and Forecast by Application, 2020-2030

Table 45: Psyllium Products Market Historical Value (US$ Mn) Analysis by Country, 2015-2019

Table 46: Psyllium Products Market Historical Volume (MT) Analysis by Country, 2015-2019

Table 47: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Country, 2015-2019

Table 48: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Country, 2015-2019

Table 49: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Type, 2015-2019

Table 50: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Type, 2015-2019

Table 51: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Type, 2020-2030

Table 52: Psyllium Products Market Volume (MT) Analysis and Forecast by Type, 2020-2030

Table 53: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Nature, 2015-2019

Table 54: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Nature, 2015-2019

Table 55: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Nature, 2020-2030

Table 56: Psyllium Products Market Volume (MT) Analysis and Forecast by Nature, 2020-2030

Table 57: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Application, 2015-2019

Table 58: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Application, 2015-2019

Table 59: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Application, 2020-2030

Table 60: Psyllium Products Market Volume (MT) Analysis and Forecast by Application, 2020-2030

Table 61: Psyllium Products Market Historical Value (US$ Mn) Analysis by Country, 2015-2019

Table 62: Psyllium Products Market Historical Volume (MT) Analysis by Country, 2015-2019

Table 63: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Country, 2015-2019

Table 64: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Country, 2015-2019

Table 65: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Type, 2015-2019

Table 66: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Type, 2015-2019

Table 67: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Type, 2020-2030

Table 68: Psyllium Products Market Volume (MT) Analysis and Forecast by Type, 2020-2030

Table 69: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Nature, 2015-2019

Table 70: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Nature, 2015-2019

Table 71: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Nature, 2020-2030

Table 72: Psyllium Products Market Volume (MT) Analysis and Forecast by Nature, 2020-2030

Table 73: Psyllium Products Market Historical Value (US$ Mn) Analysis and Forecast by Application, 2015-2019

Table 74: Psyllium Products Market Historical Volume (MT) Analysis and Forecast by Application, 2015-2019

Table 75: Psyllium Products Market Value (US$ Mn) Analysis and Forecast by Application, 2020-2030

Table 76: Psyllium Products Market Volume (MT) Analysis and Forecast by Application, 2020-2030

List of Figure

Figure 01: Global Psyllium Products Market Size and Incremental $ Opportunity (US$ Mn), 2020-2030

Figure 02: Global Psyllium Products Market Value (US$ Mn) Scenario Forecast, 2020 & 2030

Figure 03: Global Psyllium Products Market Value Share (%) and BPS Analysis by Type, 2015, 2020 & 2030

Figure 04: Global Psyllium Products Market Volume (MT) Analysis by Type, 2020 & 2030

Figure 05: Global Psyllium Products Market Incremental Value (US$ Mn), by Type, 2015-2030

Figure 06: Global Psyllium Products Market Attractiveness, by Type, 2020-2030

Figure 07: Global Psyllium Products Market Value Share (%) and BPS Analysis by Nature, 2015, 2020 & 2030

Figure 08: Global Psyllium Products Market Volume (MT) Analysis by Nature, 2020 & 2030

Figure 09: Global Psyllium Products Market Incremental Value (US$ Mn), by Nature, 2015-2030

Figure 10: Global Psyllium Products Market Attractiveness, by Nature, 2020-2030

Figure 11: Global Psyllium Products Market Value Share (%) and BPS Analysis by Application, 2015, 2020 & 2030

Figure 12: Global Psyllium Products Market Volume (MT) Analysis by Application, 2020 & 2030

Figure 13: Global Psyllium Products Market Incremental Value (US$ Mn), by Application, 2015-2030

Figure 14: Global Psyllium Products Market Attractiveness, by Application, 2020-2030

Figure 15: Global Psyllium Products Market Value Share (%) and BPS Analysis by Region, 2015, 2020 & 2030

Figure 16: Global Psyllium Products Market Y-o-Y Growth (%) Projections by Segment, 2020-2030

Figure 17: North America Psyllium Products Market Value and Volume Analysis, 2020-2030

Figure 18: Europe Psyllium Products Market Value and Volume Analysis, 2020-2030

Figure 19: Asia Pacific Psyllium Products Market Value and Volume Analysis, 2020-2030

Figure 20: GRest of the World Psyllium Products Market Value and Volume Analysis, 2020-2030

Figure 21: North America Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 22: Europe Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 23: Asia Pacific Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 24: Rest of the World Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 25: Global Psyllium Products Market Attractiveness Analysis, by Region 2020-2030

Figure 26: North America Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 27: U.S. Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 28: GCanada Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 29: North America Psyllium Products Market Value Share (%) and BPS Analysis by Type, 2015, 2020 & 2030

Figure 30: North America Psyllium Products Market Volume (MT) Analysis by Type, 2020 & 2030

Figure 31: North America Psyllium Products Market Incremental Value (US$ Mn), by Type, 2015-2030

Figure 32: North America Psyllium Products Market Attractiveness, by Type, 2020-2030

Figure 33: North America Psyllium Products Market Value Share (%) and BPS Analysis by Nature, 2015, 2020 & 2030

Figure 34: North America Psyllium Products Market Volume (MT) Analysis by Nature, 2020 & 2030

Figure 35: North America Psyllium Products Market Incremental Value (US$ Mn), by Nature, 2015-2030

Figure 36: North America Psyllium Products Market Attractiveness, by Nature, 2020-2030

Figure 37: North America Psyllium Products Market Value Share (%) and BPS Analysis by Application, 2015, 2020 & 2030

Figure 38: North America Psyllium Products Market Volume (MT) Analysis by Application, 2020 & 2030

Figure 39: North America Psyllium Products Market Incremental Value (US$ Mn), by Application, 2015-2030

Figure 40: North America Psyllium Products Market Attractiveness, by Application, 2020-2030

Figure 41: Europe Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 42: Europe Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 43: Germany Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 44: Italy Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 45: United Kingdom Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 46: France Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 47: Belgium Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 48: Europe Psyllium Products Market Value Share (%) and BPS Analysis by Type, 2015, 2020 & 2030

Figure 49: Europe Psyllium Products Market Volume (MT) Analysis by Type, 2020 & 2030

Figure 50: Europe Psyllium Products Market Incremental Value (US$ Mn), by Type, 2015-2030

Figure 51: Europe Psyllium Products Market Attractiveness, by Type, 2020-2030

Figure 52: Europe Psyllium Products Market Value Share (%) and BPS Analysis by Nature, 2015, 2020 & 2030

Figure 53: Europe Psyllium Products Market Volume (MT) Analysis by Nature, 2020 & 2030

Figure 54: Europe Psyllium Products Market Incremental Value (US$ Mn), by Nature, 2015-2030

Figure 55: Europe Psyllium Products Market Attractiveness, by Nature, 2020-2030

Figure 56: Europe Psyllium Products Market Value Share (%) and BPS Analysis by Application, 2015, 2020 & 2030

Figure 57: Europe Psyllium Products Market Volume (MT) Analysis by Application, 2020 & 2030

Figure 58: Europe Psyllium Products Market Incremental Value (US$ Mn), by Application, 2015-2030

Figure 59: Europe Psyllium Products Market Attractiveness, by Application, 2020-2030

Figure 60: Asia Pacific Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 61: India Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 62: China Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 63: Pakistan Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 64: Asia Pacific Psyllium Products Market Value Share (%) and BPS Analysis by Type, 2015, 2020 & 2030

Figure 65: Asia Pacific Psyllium Products Market Volume (MT) Analysis by Type, 2020 & 2030

Figure 66: Asia Pacific Psyllium Products Market Incremental Value (US$ Mn), by Type, 2015-2030

Figure 67: Asia Pacific Psyllium Products Market Attractiveness, by Type, 2020-2030

Figure 68: Asia Pacific Psyllium Products Market Value Share (%) and BPS Analysis by Nature, 2015, 2020 & 2030

Figure 69: Asia Pacific Psyllium Products Market Volume (MT) Analysis by Nature, 2020 & 2030

Figure 70: Asia Pacific Psyllium Products Market Incremental Value (US$ Mn), by Nature, 2015-2030

Figure 71: Asia Pacific Psyllium Products Market Attractiveness, by Nature, 2020-2030

Figure 72: Asia Pacific Psyllium Products Market Value Share (%) and BPS Analysis by Application, 2015, 2020 & 2030

Figure 73: Asia Pacific Psyllium Products Market Volume (MT) Analysis by Application, 2020 & 2030

Figure 74: Asia Pacific Psyllium Products Market Incremental Value (US$ Mn), by Application, 2015-2030

Figure 75: Asia Pacific Psyllium Products Market Attractiveness, by Application, 2020-2030

Figure 76: Rest of the World Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 77: Rest of the World Psyllium Products Market Value BPS Analysis, by Country, 2020 & 2030

Figure 78: Korea Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 79: Japan Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 80: Bangladesh Psyllium Products Incremental $ Opportunity Analysis, 2020-2030

Figure 81: Denmark Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 82: Rest Psyllium Products Market Incremental $ Opportunity, 2020-2030

Figure 83: Rest of the World Psyllium Products Market Value Share (%) and BPS Analysis by Type, 2015, 2020 & 2030

Figure 84: Rest of the World Psyllium Products Market Volume (MT) Analysis by Type, 2020 & 2030

Figure 85: Rest of the World Psyllium Products Market Incremental Value (US$ Mn), by Type, 2015-2030

Figure 86: Rest of the World Psyllium Products Market Attractiveness, by Type, 2020-2030

Figure 87: Rest of the World Psyllium Products Market Value Share (%) and BPS Analysis by Nature, 2015, 2020 & 2030

Figure 88: Rest of the World Psyllium Products Market Volume (MT) Analysis by Nature, 2020 & 2030

Figure 89: Rest of the World Psyllium Products Market Incremental Value (US$ Mn), by Nature, 2015-2030

Figure 90: Rest of the World Psyllium Products Market Attractiveness, by Nature, 2020-2030

Figure 91: Rest of the World Psyllium Products Market Value Share (%) and BPS Analysis by Application, 2015, 2020 & 2030

Figure 92: Rest of the World Psyllium Products Market Volume (MT) Analysis by Application, 2020 & 2030

Figure 93: Rest of the World Psyllium Products Market Incremental Value (US$ Mn), by Application, 2015-2030

Figure 94: Rest of the World Psyllium Products Market Attractiveness, by Application, 2020-2030

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