The psyllium husk market will experience a favorable growth period because of its increasing popularity as a dietary supplement. Psyllium husk helps clear a large number of disorders and diseases such as blood pressure, diarrhea, cholesterol, constipation, blood pressure, and others. These benefits will help frame the growth structure of the psyllium husk market during the assessment period of 2017-2025.
Psyllium husk is obtained from genus Plantago. The husk is commercially used for mucilage production used in laxatives and other application of the same. The psyllium plant is native to South East Asia with India dominating the production by volume globally. The psyllium is high in soluble fiber content with detoxing effect over digestive system makes it a very apt nutraceutical and OTC pharmaceutical ingredient. Psyllium husk is available in powder and as the whole husk. Psyllium husk dust is produced during the production psyllium husk powder which has application in construction and animal feed industry. Psyllium husk market is expected to be dominated by the North America region owing to its large laxative drug and supplement market. The natural origin of the psyllium husk and offering in organic is anticipated to drive the market over the forecast period.
The psyllium husk market is segmented on the basis of origin, offering, and application.
On the basis of origin, the psyllium husk market can be segmented into conventional and organic. The organic segment to witness high CAGR over the forecast period owing to the global trend of organic and natural based supplements and nutraceuticals. The conventional segment is expected dominate in terms of volume share owing to cost-effectiveness and low residue presence in the final product.
On the basis of offering, the psyllium husk market can be segmented into whole, powder, and dust. The whole segment is expected to dominate the global psyllium market in terms of volume share. The powder segment is anticipated to see strong CAGR over the forecast period owing to its increased application in supplement and pharmaceutical market.
On the basis of application, the psyllium husk market can be segmented into dietary supplements, pharmaceutical, animal feed, and others. The dietary supplement segment is anticipated to dominate the global psyllium husk market owing to its high demand in the sector. The pharmaceutical segment is also anticipated to see significant growth rate over the forecast period.
North America is expected to dominate the global psyllium husk market over the forecast period resulted by the booming supplement market in the region and natural based pharmaceutical market in the region. The Asia Pacific to follow next which is attributed to its traditional use in the region as a remedy for problems occurring with digestive system. Europe to see significant growth for organic psyllium husk resulted by the regulation placed by the authorities for curving out GMO and non-organic ingredients in supplements and pharmaceutical in the region. Latin America and the Middle East and Africa to post substantial volume consumption owing to the increasing aged population in the region.
The psyllium husk market is expected to be driven by the increasing demand for natural remedies in OTC pharmaceutical segments as they are considered to be more beneficial and contents less side effects over synthetic offerings. Increasing working class population in developing region is aligned with the increasing laxative drug consumption due to sedentary lifestyle resulting in demand for psyllium husk over the regions. The aging population is susceptible to digestive problem which is attributed to fuel demand for psyllium husk in developed region with an aging population.
The psyllium market is expected to face restraint from other natural laxatives available in the market with added benefits and also from the synthetic laxative available at comparatively cheaper cost.
The global player for the Psyllium husk market are JYOT Overseas Pvt. Ltd., Satnam Psyllium Industries, Psyllium Labs LLC, Gayatri Psyllium Industries, Balisana Isabgol, Rama Gum Industries Limited, Premcem Gums Pvt. Ltd. and K V Agro Products Ltd.
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