Get In Touch

Projection Mapping Market: Evolution

A variety of ways projection mapping technologies have been used to create engaging facades by enabling the projection of any object on to non-typical projection surfaces, typically that are curved. Advancements in spatial mapping technologies have led end users gain unique design experiences using a single projector. The projector mapping market is witnessing growth on the back of these technologies to carve out various graphics on to a display surface regardless of the dimension of the object. Further, real-time video processing and show controls make the mapping tailored to meet the end-use applications.

The expanding science of creating a melange of projected images is a key underpinning for the evolution of the projection mapping market. Growing use of the projection mapping for generating dynamic visuals is a key trend bolstering the prospects of the projection mapping market. Some of the key application areas in the projection mapping market are media, venue, retail, and entertainment industries.

Expanding operations in future? To get the perfect launch ask for a custom report

Projection Mapping Market: Drivers, Current Prospects, Lucrative Avenues

The growing use of laser projectors for creating virtually limitless possibilities has enriched the revenue prospects of the projection mapping market. The growing incorporation of advanced processing tools, vast storage capacities, and control tools is a key trend in the product development lifecycle. The need for such functionalities has been growing to create high-performance, high control of blending and alignment.

The growing demand for projection systems for reality-smashing spectacles in mega sports events, festive occasions, and in hospitality industry is spurring the growth prospects for the projection mapping market. Over the years, 3D projection of objects has gained immense popularity in various applications. The demand for projector mapping equipment for generating such visual experiences are gaining massive steam in the event sector, and the opportunities are expected to remain lucrative. This is expected to open lucrative avenues in the coming years as well.

Projection Mapping Market: Competition Landscape and Key Developments

Players in the projection mapping market are unveiling new concepts in warping and blending of images to meet the wide cross-section of demand in applications. Several of the service providers are geared toward offering innovative projection mapping for audience engagement for multi-day meetings. They are incorporating new algorithms to cater to the demand for products in the projection mapping market. They are keen on offering wide range of delighted video composition and sequences for 3D projection mapping for mega events. Particularly, they are focusing on offering 3D in 4K resolution to meet niche applications.

Some players are aiming to gain competitive edge by launching compact devices that are also versatile. Prominent companies in the projection mapping market are expanding the product portfolio by launching number of projector series with advanced control features for color and lumen match. Some equipment manufacturers are tapping into emerging revenues from the growing demand for projectors for low-footprint applications. Several players in the projection mapping market find a mix of organic and inorganic growth strategies to consolidate their footprints in the projection mapping market.

Some of the key players in the projection mapping market are Christie Digital Systems, Barco NV, BenQ Corporation, Seiko Epson Corporation, and Panasonic Corporation.

Request a sample to get extensive insights into the Projection Mapping Market

Projection Mapping Market: Regional Landscape

North America, Europe, and Asia Pacific have emerged as a lucrative region in the global projection mapping market. North America projection mapping market has been making vast strides on the back of growing consumer demand for projection mapping technologies in he event sector. Reducing cost of projectors for 3D and 4D projection mapping has spurred growth prospects in the Asia pacific projector mapping market. Asia Pacific the projection mapping market is also expected to witness some incredible avenues in growing demand for mega-sports events, such as in Asian nations. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Projection Mapping Market