Global Proanthocyanidins Market: Overview

Proanthocyanidins are a class of flavonoids gathering steam as dietary supplements among worldwide consumers on account of their substantial nutritional value and therapeutic benefits. The nutrient has been found to be helpful in treating a range of health conditions such as hypertension, improving capillary strength in diabetics, and treating sunburn. In a few clinical trials, the compound has been found to have therapeutic effects in delaying progression of diabetic retinopathy, and in treating chronic venous insufficiency and varicose veins. Proanthocyanidins are also being used in numerous application areas in the food and beverages, and personal care and cosmetics industries. They are usually derived from plant sources including from grapes, apples, cranberries, pine bark, and blueberries.

Rising demand for proanthocyanidin-rich food products in a number of developing and developed regions is helping the rapid evolution of the proanthocyanidins market. Moreover, growing consumer awareness about the health and nutritional benefits of proanthocyanidins as supplements has bolstered their demand in various parts of the world.

The report sheds light on key growth dynamics and major research and development activities that can create new avenues over the next decade. Perusing through the carefully arrived insights on prominent trends and prospects will guide market players to identify promising application areas in various regional markets. 

Global Proanthocyanidins Market: Trends and Opportunities

Rapid advances made in dietary supplement industry, especially in developing countries, are propelling the growth of the proanthocyanidins market. Over the past few years, there has been widespread awareness about dietary interventions to control lifestyle associated diseases. The rising incidence and prevalence of lifestyle related diseases such as diabetes and cardiovascular conditions has been bolstering the demand for supplements containing proanthocyanidins. The rising demand for food products with anti-cancer properties in populations across the world is also fueling the demand for proanthocyanidin-rich food products.

Efforts of manufacturers to back nutritional benefit claims through in-vitro studies prove as a strong underpinning to the demand for proanthocyanidins as dietary supplements. However, manufacturers are still grappling with low level of market penetration owing to limited consumer awareness. The rising application of proanthocyanidins in the food and beverages industry is also aiding in the expansion of the market. The rising disposable incomes of people in developing countries, coupled with rising level of awareness about the vast therapeutic benefits of dietary supplements, underpins latent opportunities for market players to capitalize on during the assessment period.

Global Proanthocyanidins Market: Region-wise Outlook

The study identifies lucrative avenues in major regions of the proanthocyanidins market and takes a closer look at the changing regulatory dynamics. The analysis covers recent product launches in developing regions and consumer trends that may prove pivotal in new prospects in these regions. On the regional front, developed countries are likely to be potentially lucrative throughout the forecast period. In particular, the U.S. is witnessing substantial uptake of proanthocyanidins as dietary supplements. Meanwhile, developing regions, notably Asia Pacific, may contribute sizeable shares of revenue to the global proanthocyanidins market. The demand is increasingly supported by spiralling consumer awareness about the nutritional benefits of dietary supplements.

Key Players Mentioned in the Report

The insights cover key product development players in numerous players and offer an incisive analysis of their research and development initiatives. Some of the prominent players expected to have marked impact on the competitive landscape are Skin Actives Scientific, Atrium Innovations Inc., Swanson Health Products, Inc., Ocean Spray Cranberries, Inc., Bio Botanica, Inc., and NOW Health Group, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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