The printer market can be broadly classified into dot-matrix, inkjet and laser printers based on the technology used. These technologies are used across corporate, enterprise and consumer printing solutions. In the past, the printers market in Africa has experienced a surge in demand for color prints. The shift from black and white printing to color printing has aided the growth of inkjet and laser printers markets, and in turn, has been boosting the growth of overall printers market. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%. This growth is attracting printer manufacturers globally to the emerging economies in Africa, as the global demand for printers faces volatility owing to the market saturation and rise of digital products and media, especially, in the developed economies.
The printer market in Africa is primarily driven by increase in demand for multifunction printers (MFP) in corporate, small and mid-sized enterprises (SMEs) and government end-user segments. Additionally, MPS and document solutions offered by vendors is also one of the factors propelling market growth. The printer market in Africa was valued at USD 2,300.0 million in 2012 and is expected to grow at a CAGR of 8.8% during the forecast period. However, shift in workflow from hard copy to electronic format is a major factor inhibiting growth of the market.
Laser printer was the largest segment by revenue share in 2012, followed by inkjet printers in the Africa printer market. Laser printing has emerged as the key technology being used in MFPs and increase in demand for MFPs in the corporate segment is leading to the growth of laser printer market in this region. Additionally, low cost of laser printers is further fueling the demand for these printers in Africa.
South Africa was the largest market for printers in 2012 and held a 20.8% share of the total African printers market. Growth in the South African market is mainly attributed to the increase in demand for managed print services along with MFP and large format printers over the forecast period. Botswana is experiencing significant growth across industries including telecom, banking and finance and is also expected to observe increasing growth for printer market owing to the increasing deployment of laser color printers and MFPs across these sectors.
The printer market in Africa is consolidated with few market players including Brother Industries, Ltd., Canon, Inc., Hewlett-Packard Development Co. LP, Samsung Electronics Co. Ltd., and Seiko Epson Corp among others.
Major printer technologies include inkjet, laser and dot-matrix printers. The African economy is experiencing rapid growth spurred by high investments in energy, and information and communication technology sector in the recent years. According to the African Development Bank, more than one third of African countries have a GDP growth rate of more than 6%. This growth is attracting global printer manufacturers to the emerging economies of Africa as the global demand for printers faces volatility.
Printers are used across enterprise and corporate printing and consumer printing solutions. In the past, the printers market in Africa has experienced a surge in demand for color prints. The shift from black and white printing to color printing has aided the growth of inkjet and laser printers and in turn, has been boosting the growth of the overall printers market. Inkjet printers market has been experiencing new technology trends such as high-speed continuous-feed inkjet and ultra-high volume inkjet printers and this trend is also influencing printers market in Africa.
These technological developments are expected to bring down the average cost per color impression significantly and thus have been spurring demand in recent years. Dot-matrix has been experiencing growth in applications where low-cost of printing is more significant than the quality of print. Corporate and enterprise, education sector, public sector, printing industry/media and consumer sector including small office and home office users, among others are the major end-users of printers.
Majority of printer vendors including Hewlett-Packard Co., Epson, and Brother, among others have manufacturing locations in regions outside Africa such as China, Japan and Taiwan while they significantly depend on their distributor and reseller networks in the African region. This leads to increased foreign currency transaction and risk. Thus it becomes imperative to have highly efficient and structured distribution partners to operate the printers business in Africa.
This study strategically focuses on printer products, providing market insight into and data about the size and growth of each segment. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for printers. The study has been conducted with the objective of providing detailed coverage of the underlying technological and economic issues driving the printer business in Africa.
The report provides market data and forecast for printer product types with an in-depth analysis of the African market, which has been further segmented based on major countries, for the period 2013 to 2019. The segmentation intends to provide strategic insight into each category, enabling stakeholders across the value chain to gain considerable business intelligence. The report aims to provide a comprehensive overview of product-wise market data and trends in South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, Mozambique, and Rest of Africa. The report identifies factors driving and restraining growth, and future business opportunities in the African printer market.
The competitive landscape section in the report provides market share analysis of major players in the African market in 2012. The detailed value chain analysis and porter’s five forces analysis helps the market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed by keeping in mind the several factors which affect the market including but not limited to technological, economical, social, environmental and legal.
The key market players of ultra high definition market have been profiled with a focus on competitive details such as company and financial overview, business strategies, product portfolio and its recent developments. Companies profiled in the report include Brother Industries, Ltd., Canon, Inc., Hewlett-Packard Development Co. LP, Samsung Electronics Co. Ltd., and Seiko Epson Corp.
Africa Printer Market Segmentation:
Africa Printer Market, By Product Type
- Dot-matrix printers
Africa Printer Market, by Country
- South Africa
- Rest of Africa (RoA)