Global Printed Tissue Paper Market - Introduction
Printed tissue papers are used across hospitality, tourism, and other industries to increase brand visibility. Growing product innovation and usage of paper products are expected to boost market growth in the coming years.
Global Printed Tissue Paper Market - Competition Landscape
Georgia-Pacific was founded in 1958 and is headquartered in Atlanta, Georgia, U.S. The company is a manufacturer and distributer of pulp & paper products. Georgia-Pacific has 30,000 employees globally in 180 locations. The company offers communication paper, pulp, packaging paper, containerboard, and tissue, as well as oriented strand board, plywood, lumber, industrial panels, chemicals, and gypsum products. Under the paper product segment, it offers paper towels, toilet paper, air care & dispensers, jobsite protection, office paper, paper & napkin dispensers, and other products.8
Incorporated in 1945, P&G is headquartered in Cincinnati, Ohio, U.A. The company conducts its business at a global level with 92,000 employees in 2018. P&G has 25 manufacturing units in the U.S. and 85 manufacturing units in 37 other countries. The company provides products in the paper, laundry & cleaning, food & beverage, beauty care, and health care segments. Procter & Gamble sells its products primarily through grocery stores, mass merchandisers, drug stores, membership club stores, and neighborhood stores. Some of the popular brands of P&G are Ambi Pur, Gillette, Ariel, Olay, Head & Shoulders, and Oral-B.
Major companies operating in the global printed tissue paper market are APP Forest Conservation, Georgia-Pacific, P&G (Procter & Gamble), Beeta Machines Private Limited, Lotus Tissue Papers Products, KCWW, Hengan China Investment Co. Ltd., Janhavi Enterprises, CMPC, Kimberly - Clark, and Cascades. Companies are following a merger and acquisition strategy to increase their market reach at the global level.
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Global Printed Tissue Paper Market – Driver
Growing Demand from the Hospitality Industry
Growing demand from the hospitality industry which offers attractive products to customers is expected to boost the demand for paper tissue. The hospitality industry provides tissue paper with printed brand names to promote their business. In addition, growing consumer expenditure toward purchasing attractive personal hygiene products is likely to drive market growth. Companies are offering different types of specialized tissue papers including high-end glazed, decorative, and designed papers for multi-purpose use. Technological improvements in the manufacturing sector are helping manufacturers to improve and increasingly sell their product patterns and designs.
Global Printed Tissue Paper Market – Segmentation
The global printed tissue paper market can be segmented on the basis of:
- Distribution Channel
Global Printed Tissue Paper Market, by Product
In terms of product, the global printed tissue paper market can be divided into:
- Toilet Paper
- Kitchen Tissue
- Facial Tissue
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Global Printed Tissue Paper Market, by Application
Based on application, the global printed tissue paper market can be divided into:
Global Printed Tissue Paper Market, by Distribution Channel
Based on distribution channel, the global printed tissue paper market can be segmented into:
- Supermarkets & Hypermarkets
- Convenience Stores
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
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9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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