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Global Printed Tissue Paper Market - Introduction

Printed tissue papers are used across hospitality, tourism, and other industries to increase brand visibility. Growing product innovation and usage of paper products are expected to boost market growth in the coming years. 

Global Printed Tissue Paper Market - Competition Landscape


Georgia-Pacific was founded in 1958 and is headquartered in Atlanta, Georgia, U.S. The company is a manufacturer and distributer of pulp & paper products. Georgia-Pacific has 30,000 employees globally in 180 locations. The company offers communication paper, pulp, packaging paper, containerboard, and tissue, as well as oriented strand board, plywood, lumber, industrial panels, chemicals, and gypsum products. Under the paper product segment, it offers paper towels, toilet paper, air care & dispensers, jobsite protection, office paper, paper & napkin dispensers, and other products.8


Incorporated in 1945, P&G is headquartered in Cincinnati, Ohio, U.A. The company conducts its business at a global level with 92,000 employees in 2018. P&G has 25 manufacturing units in the U.S. and 85 manufacturing units in 37 other countries. The company provides products in the paper, laundry & cleaning, food & beverage, beauty care, and health care segments. Procter & Gamble sells its products primarily through grocery stores, mass merchandisers, drug stores, membership club stores, and neighborhood stores. Some of the popular brands of P&G are Ambi Pur, Gillette, Ariel, Olay, Head & Shoulders, and Oral-B.

Major companies operating in the global printed tissue paper market are APP Forest Conservation, Georgia-Pacific, P&G (Procter & Gamble), Beeta Machines Private Limited, Lotus Tissue Papers Products, KCWW, Hengan China Investment Co. Ltd., Janhavi Enterprises, CMPC, Kimberly - Clark, and Cascades. Companies are following a merger and acquisition strategy to increase their market reach at the global level.

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Global Printed Tissue Paper Market – Driver

Growing Demand from the Hospitality Industry

Growing demand from the hospitality industry which offers attractive products to customers is expected to boost the demand for paper tissue. The hospitality industry provides tissue paper with printed brand names to promote their business. In addition, growing consumer expenditure toward purchasing attractive personal hygiene products is likely to drive market growth. Companies are offering different types of specialized tissue papers including high-end glazed, decorative, and designed papers for multi-purpose use. Technological improvements in the manufacturing sector are helping manufacturers to improve and increasingly sell their product patterns and designs.

Global Printed Tissue Paper Market – Segmentation

The global printed tissue paper market can be segmented on the basis of:

  • Product
  • Application
  • Distribution Channel
  • Region

Global Printed Tissue Paper Market, by Product

In terms of product, the global printed tissue paper market can be divided into:

  • Toilet Paper
  • Kitchen Tissue
  • Facial Tissue
  • Others

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Global Printed Tissue Paper Market, by Application

Based on application, the global printed tissue paper market can be divided into:

  • Household
  • Commercial

Global Printed Tissue Paper Market, by Distribution Channel

Based on distribution channel, the global printed tissue paper market can be segmented into:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Printed Tissue Paper Market

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