Global Printed Tissue Paper Market - Introduction

Printed tissue papers are used across hospitality, tourism, and other industries to increase brand visibility. Growing product innovation and usage of paper products are expected to boost market growth in the coming years. 

Global Printed Tissue Paper Market - Competition Landscape

Georgia-Pacific

Georgia-Pacific was founded in 1958 and is headquartered in Atlanta, Georgia, U.S. The company is a manufacturer and distributer of pulp & paper products. Georgia-Pacific has 30,000 employees globally in 180 locations. The company offers communication paper, pulp, packaging paper, containerboard, and tissue, as well as oriented strand board, plywood, lumber, industrial panels, chemicals, and gypsum products. Under the paper product segment, it offers paper towels, toilet paper, air care & dispensers, jobsite protection, office paper, paper & napkin dispensers, and other products.8

P&G

Incorporated in 1945, P&G is headquartered in Cincinnati, Ohio, U.A. The company conducts its business at a global level with 92,000 employees in 2018. P&G has 25 manufacturing units in the U.S. and 85 manufacturing units in 37 other countries. The company provides products in the paper, laundry & cleaning, food & beverage, beauty care, and health care segments. Procter & Gamble sells its products primarily through grocery stores, mass merchandisers, drug stores, membership club stores, and neighborhood stores. Some of the popular brands of P&G are Ambi Pur, Gillette, Ariel, Olay, Head & Shoulders, and Oral-B.

Major companies operating in the global printed tissue paper market are APP Forest Conservation, Georgia-Pacific, P&G (Procter & Gamble), Beeta Machines Private Limited, Lotus Tissue Papers Products, KCWW, Hengan China Investment Co. Ltd., Janhavi Enterprises, CMPC, Kimberly - Clark, and Cascades. Companies are following a merger and acquisition strategy to increase their market reach at the global level.

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Global Printed Tissue Paper Market – Driver

Growing Demand from the Hospitality Industry

Growing demand from the hospitality industry which offers attractive products to customers is expected to boost the demand for paper tissue. The hospitality industry provides tissue paper with printed brand names to promote their business. In addition, growing consumer expenditure toward purchasing attractive personal hygiene products is likely to drive market growth. Companies are offering different types of specialized tissue papers including high-end glazed, decorative, and designed papers for multi-purpose use. Technological improvements in the manufacturing sector are helping manufacturers to improve and increasingly sell their product patterns and designs.

Global Printed Tissue Paper Market – Segmentation

The global printed tissue paper market can be segmented on the basis of:

  • Product
  • Application
  • Distribution Channel
  • Region

Global Printed Tissue Paper Market, by Product

In terms of product, the global printed tissue paper market can be divided into:

  • Toilet Paper
  • Kitchen Tissue
  • Facial Tissue
  • Others

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Global Printed Tissue Paper Market, by Application

Based on application, the global printed tissue paper market can be divided into:

  • Household
  • Commercial

Global Printed Tissue Paper Market, by Distribution Channel

Based on distribution channel, the global printed tissue paper market can be segmented into:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online

The report on the global printed tissue paper market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on segments of the printed tissue paper market across regions.

Regional analysis of the global printed tissue paper market includes:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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