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U.S. Pregnancy Products Market: Rising Fertility Widens Consumer Base, Says TMR

Posted on Oct 10, 2016

The key players operating in the U.S. pregnancy products market are Expanscience Laboratories, Inc., E.T Browne Drug Co., Inc., and Clarins. The collective share of these companies stood at 25% of the overall market in 2015. Strong brand equity and product efficiency are two of the important factors determining the dominance of these leading players, observes Transparency Market Research. “Market players are expected to focus on developing products that will contain natural extracts to appeal to the customers who are wary of chemical-based products,” states the lead author of this research report.

Wide Distribution Networks Keeps Northeastern United States in the Lead

The research report states that the opportunity in the U.S. pregnancy products market is expected to reach US$439.2 mn by the end of 2023 from US$266.6 mn in 2014. Between the forecast period of 2015 and 2023, the U.S. pregnancy products market is estimated to progress at a CAGR of 5.7%. The stretch mark minimizer segment is anticipated to hold a dominant share in the overall market as it surges at a CAGR of 5.2% during the forecast period. In terms of regions, the Northeastern part of United States is projected to show a noteworthy progress due to the sprawling network of retail outlets selling these products. Thus, this regional market is expected to expand at a CAGR of 6.8% between 2015 and 2023. 

Impactful Advertising Builds a Strong Consumer Base

The overall rise in fertility rate has been the primary growth factor for the U.S. pregnancy products market. Analysts predict that the number pregnancies are likely to rise in the near future, which is expected to have a positive impact on the sales of pregnancy products across the U.S. The growing awareness amongst women about the solutions to negate the adverse effects of pregnancy on the skin is expected to propel the uptake of a wide range of pregnancy products. Some of the popularly used products are stretch marks minimizers, body restructuring gels, itching prevention creams, toning/firming gels, nipple protection creams, stressed leg products, and breast creams.

The impactful advertising by leading players in the overall market through televisions, magazines, and newspapers amongst others is anticipated to promote the usage of these products as well. The persistent harping of benefits of these products has been playing a key role in the rising revenue of this market. Customers are also buying these products due to their rising affordable pricing and non-invasive nature. The growing number of distribution channels such as retail outlets, supermarkets, hypermarkets, and e-commerce are all contributing towards the growth of the pregnancy products market in the U.S.

Safety Concerns Pose a Tough Challenge for Market

The safety of pregnancy products has been a major concern amongst end users. The topical ointments are known to contain benzoyl peroxide, retinoids, azelaic acid, and salicylic acid. Of these, retinoids are known to cause birth defects such as nervous system defects, craniofacial defects, and heart defects. Thus, there has been an ongoing debate about the safety of retinoids that are administered through topical ointment as well despite its low transdermal absorption. Such side effects of retinoids are expected to hamper the growth of the global pregnancy products market in the forecast period.

The review mentioned above is based on Transparency Market Research’s report, titled “Pregnancy Products Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023.”

The pregnancy products market in the U.S. has been segmented as follows:

U.S. Pregnancy Products Market, by Product

  • Stretch Mark Minimizer
  • Body Restructuring Gel
  • Toning/Firming Lotion
  • Itching Prevention Cream
  • Nipple Protection Cream
  • Breast Cream
  • Stressed Leg Product
  • Others

U.S. Pregnancy Products Market, by Region

  • Western United States
  • Southern United States
  • Northeastern United States
  • Central United States

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