U.S. Personal-use Facial and Skin Therapy Devices Market to Reach Valuation of US$ 7.5 Bn by 2031: Transparency Market Research

U.S. Personal-use Facial and Skin Therapy Devices Market: Introduction

According to the report, the personal-use facial and skin therapy devices market in the U.S. was valued over US$ 2.4 Bn in 2020 and is projected to expand at a CAGR of 10.6% from 2021 to 2031. Personal-use facial and skin therapy devices are designed to treat skin tightening, skin rejuvenation, acne, and other skin conditions. The demand for personal-use facial and skin therapy devices has increased in the past few years due to the COVID-19 pandemic and cost efficiency. Most of devices are available in retail stores and e-commerce site for purchase. In addition, different product types are available in the market including radiofrequency devices, electrical muscle stimulation devices, LED light therapy devices, and others.

Surge in Incidence of Skin Disorders and Rise in Adoption of E-commerce to Drive Market in U.S.

Increase in cases of skin cancer and other skin disorders such as acne, atopic dermatitis, psoriasis, rosacea, and skin cancer across the U.S. is projected to drive the number of patients to undergo treatment for skin related issues. This is anticipated to boost the demand for personal-use facial and skin therapy devices. Rise in adoption of e-commerce as a branding and marketing platform is another major factor expected to propel the market during the forecast period.

Major players operating in the personal-use facial & skin therapy devices market in the U.S. are adopting various e-commerce marketing strategies to sell their products, especially home-use devices. The e-commerce companies provide personal-use facial & skin therapy devices at discounted prices either through a coupon or through product bundling options. This strategy has increased consistent usage and purchase of personal-use facial & skin therapy devices by consumers. This, in turn, helps companies expand their market footprint worldwide.

Demand for LED Light Therapy Devices

In terms of product, the personal-use facial and skin therapy devices market in the U.S. has been classified into radiofrequency devices, electrical muscle stimulation devices, LED light therapy devices, and others. The LED light therapy devices segment is likely to account for a major share of the personal-use facial and skin therapy devices market in the U.S. during the forecast period. The high adoption of light technology is primarily due to its ability to reduce the redness and inflammation associated with skin conditions, such as acne and rosacea, by targeting specific areas of the skin, while not harming other areas.

Radiofrequency devices was the second-largest segment, in terms of market share, in 2020. Increase in use of radiofrequency devices for skin tightening fuels the growth of the segment.

Skin Tightening Segment to Dominate U.S. Market

Based on indication, the personal-use facial and skin therapy devices market in the U.S. has been categorized into skin tightening, skin rejuvenation, acne, scarring, and others. The skin tightening segment held major market share in 2020. Skin tightening treatments strengthen and tighten the skin, which work to better define facial features and help achieve a more contoured body shape. Unlike surgical treatments, skin tightening does not force the skin to stretch in unnatural ways. These factors are projected to augment the segment.

Acne was the second-largest segment in terms of market share in 2020. Increase in the number of patients suffering from acne due to continuous wearing of mask is likely to drive the segment during the forecast period. According to the American Academy of Dermatology Association, acne is the most common skin condition in the U.S., affecting up to 50 million people each year.

Skin Care to be Highly Lucrative Application Segment

In terms of application, the personal-use facial and skin therapy devices market in the U.S. has been bifurcated into skin care and facial treatment. The skin care segment dominated the market in 2020 and the trend is anticipated to continue during the forecast period. Rise in awareness and focus of consumers on their overall skin health contribute to the segment’s large market share. Increase in incidence of skin-related disorders is the U.S. is expected to boost the growth of the skin care segment.

Facial treatment was the second largest segment in terms of market share in 2020. Rise in awareness about beauty and facial treatment is likely to propel the segment.

Retail Segment Held Significant Market Share

Based on distribution channel, the personal-use facial and skin therapy devices market in the U.S. has been divided into retail and e-commerce. The retail segment led the market in terms of revenue in 2020 and the trend is projected to continue during the forecast period. The availability of most of the personal-use facial and skin therapy devices and quick customer service are anticipated to drive the segment during the forecast period. The e-commerce segment held the second largest share of the market in 2020. In the past few years, preference for online purchase of devices has increased due to COVID-19 outbreak, product price comparison, more discounts, offers, etc.

Competition Landscape

The personal-use facial and skin therapy devices market in the U.S. is fragmented due to presence of large number of leading players. Key players operating in the market include Cutera, ShenB, Trophy Skin, Alma Lasers, Lumenis, and YA-MAN Ltd.

U.S. Personal-use Facial and Skin Therapy Devices Market Snapshot

  • U.S. Personal-use Facial and Skin Therapy Devices Market, by Product
    • Radiofrequency Devices
    • Electrical Muscle Stimulation Devices
    • LED Light Therapy Devices
    • Others
  • U.S. Personal-use Facial and Skin Therapy Devices Market, by Application
    • Skin Tightening
    • Skin Rejuvenation
    • Acne
    • Scarring
    • Others
  • U.S. Personal-use Facial and Skin Therapy Devices Market, by Indication
    • Skin Care
    • Facial Treatment
  • U.S. Personal-use Facial and Skin Therapy Devices Market, by Distribution Channel
    • Retail
    • E-commerce

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