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U.K. Incontinence Skin Care and Body Wash Market: Companies Work on Marketing Tactics to Expunge Social Stigma, finds TMR

Posted on Jun 20, 2017

The U.K. incontinence skin care and body wash market has been anticipated by Transparency Market Research (TMR) to be supported by a gradual increase in demand, although there could be a barrier between overall supply and sales. Vendors operating in the U.K. incontinence skin care and body wash market have been predicted to take several effective measures to minimize the supply-sales gap.

After peeping into the recent past of the U.K. incontinence skin care and body wash market, the analysts have calculated an almost 57.0% share accounted by top three participants, viz. Kimberley-Clark Corp., Johnson & Johnson, and Coloplast Corp. During the same period, leading participant Svenska Cellulosa Aktiebolaget took the lead in the U.K. incontinence skin care and body wash market on the back of a broad range of incontinence offerings introduced under its TENA label.

By the completion of 2023, the U.K. incontinence skin care and body wash market has been prognosticated in a TMR intelligence report to touch US$50.1 mn. The authors of the report have foreseen the U.K. incontinence skin care and body wash market to testify the dominance of barrier creams in terms of faster growth.

Rising Occurrences of Bowel Disorders and Consumer Awareness Advocate Demand

The U.K. incontinence skin care and body wash market has been prophesied to ride on two major growth factors during the course of the forecast period, i.e. rising consumer awareness about convenient and modern offerings and swelling rates of bowel disorders. Industry players could look to focus on increasing their research and development budget to make these driving factors work in the favor of their growth in the U.K. incontinence skin care and body wash market.

Players have been predicted to count their growth on the manufacture of more effective and healthier offerings amid the surging number of cases related to bowel disorders. An overall optimistic attitude and awareness regarding incontinence skin care products could be promoted in the U.K. incontinence skin care and body wash market as players put their finest marketing foot forward. The emergence of novel offerings has also been envisaged to set the tone for a tangible growth in the U.K. incontinence skin care and body wash market.

Reluctance of Consumers Caused by Unpredictable Reimbursement Fetters Growth

Erratic reimbursement scenario and high price of specialized offerings have been foretold to create reluctance on the part of consumers in the U.K. incontinence skin care and body wash market. Furthermore, financial implication on patients owing to recurring expenses could impede the growth of the U.K. incontinence skin care and body wash market.

However, the elevating size of geriatric population outnumbering citizens below 16 years of age has been envisioned to create important opportunities in the U.K. incontinence skin care and body wash market. As this demographic disparity has been expected to continue to increase in the near future, more opportunities could be expected by players wanting to secure a larger share in the U.K. incontinence skin care and body wash market.

Besides this, the ecommerce boom in the recent years encouraging the growth of the online presence of players could further fortify the demand in the U.K. incontinence skin care and body wash market. However, the purchase rate in drugstores and groceries is on the move as well.

The information presented in this review is based on a TMR report, titled, “Incontinence Skin Care and Body Wash Market (Product - Barrier Creams, Repair Creams, Body Wash and Shampoo, Incontinence Powder, Cleansing and Deodorizing Bathing Wipes, Wet Wash, Dry Wipes, Wash Gloves, Wash Foams, Hand Wash, and Hand Creams) - U.K. Industry Analysis, Size, Growth, Share and Forecast 2015 - 2023.”

The U.K. incontinence skin care and body wash market has been segmented as presented below:

U.K. Incontinence Skin Care and Body Wash Market by Product

  • Barrier Creams
  • Repair Creams
  • Body Wash and Shampoo
  • Incontinence Powder
  • Cleansing and Deodorizing Bathing Wipes
  • Wet Wash
  • Dry Wipes
  • Wash Gloves
  • Wash Foams
  • Hand Wash
  • Hand Creams

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