According to a new study by Transparency Market Research (TMR), the U.K. incontinence skin care and body wash market displays a consolidated competitive landscape. In 2014, the top three market participants, namely Coloplast Corp., Kimberley-Clark Corp., and Johnson & Johnson, held a share of nearly 57% in the overall market.
The leading companies are undertaking initiatives to increase the awareness level of consumers on the modern products that are available in this market as social stigma and overall ignorance over incontinence skin care products are the main challenges faced by this market, which eventually, create barriers between sales and supply. Over the forthcoming years, these players are likely to shift their focus towards product innovation in order to strengthen their product portfolios, notes the research report.
Driven by a continuously increasing number of patients suffering from bowel disorders, such as hyperacidity and IBS, the U.K. market for incontinence skin care and body wash is anticipated to expand at a 2.60% CAGR during the period from 2014 to 2023, increasing from US$38.7 mn in 2014 to US$50.1 mn by the end of the forecast period.
Demand for Barrier Cream to Remain High
The report analyzes the U.K. incontinence skin care and body wash market on the basis of the products available in this market. As per the study, barrier creams, body wash and shampoo, repair creams, cleansing and deodorizing bathing wipes, dry wipes, wash foams, hand creams, incontinence powder, wet wash, wash gloves, and hand wash have surfaced as the most valued products in this market. Among these, barrier creams occupied the leading position in 2014 with a share of 22% and were closely followed by repair creams and body wash and shampoo.
Researchers projected the demand for barrier creams to remain high in the near future, thanks to its frequent usage as the first preventive measure against skin problems. Repair creams are also anticipated to witness a high rise in their demand over the forthcoming years due to its efficiency.
Rise in Geriatric Population to Drive Market’s Growth
“The ever-increasing geriatric population is the main factor behind the growth of the U.K. market for incontinence skin care and body wash, since elderly people are extremely prone to bowel diseases,” states the author of the study. According to the U.K. population statistics, in 2012, more than 10 mn citizens were above 65 years in the U.K. and this number is expected to increase rapidly over the next few years, reflecting greatly on this domestic market.
The increasing level of awareness among consumers pertaining to modern and convenient products is also projected to boost this market in the years to come. However, the reluctance among consumers regarding these specialized products due to their high prices and unpredictable reimbursement scenario may hamper their growth over the forecast period, notes the research study.
The study presented here is based on a report by Transparency Market Research (TMR), titled “Incontinence Skin Care and Body Wash Market (Product Type - Barrier Creams, Repair Creams, Body Wash and Shampoo, Incontinence Powder, Cleansing and Deodorizing Bathing Wipes, Wet Wash, Dry Wipes, Wash Gloves, Wash Foams, Hand Wash, Hand Creams) - U.K. Industry Analysis, Size, Growth, Share and Forecast 2015 - 2023.”
The U.K. incontinence skin care and body wash market is segmented into:
By Product Type
- Barrier Creams
- Repair Creams
- Body Wash and Shampoo
- Incontinence powder
- Cleansing and Deodorizing Bathing Wipes
- Wet Wash
- Dry Wipes
- Wash Gloves
- Wash Foams
- Hand Wash
- Hand Creams
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