The U.K. incontinence skin care and body wash market is consolidated in nature with a presence of a few players accounting for a enormous share of the overall market, states a research study by Transparency Market Research (TMR). In 2014, the leading players operating in the U.K. incontinence skin care and body wash market, namely Johnson & Johnson, Coloplast Corp., Kimberley-Clark Corp. accounted for a share of 57.0% of the overall market. The growing emphasis of key players on new product development and innovations in order to enhance their market penetration is predicted to contribute towards the development of the overall market in the next few years. In addition, the increasing awareness among consumers regarding the benefits of incontinence skin care and body wash is likely to accelerate the market’ growth in the near future.
According to the research report by Transparency Market Research (TMR), the U.K. incontinence skin care and body wash market is expected to reach a value of US$50.1 mn by the end of 2023. This market is predicted to register a steady growth rate throughout the forecast period.
Barriers Cream Segment to Remain in Dominant Position in Near Future
The U.K. market for incontinence skin care and body wash has been classified on the basis of product type to offer a detailed picture of the overall market. Among the key segments, the barrier creams segment is expected to lead the overall incontinence skin care and body wash market throughout the forecast period. As per the research study, this segment is estimated to register a strong growth rate and continue with its dominant position. The high growth of this segment can be attributed to its rising demand across the U.K. as it used as a first preventive measure for skin problems.
The barrier creams segment is predicted to be followed by repair creams and body wash segments. Repair creams are used in case of skin problems that have occurred due to incontinence. The expected market share and size of all the product segments, along with their growth rates have been discussed at length in the scope of the research study. Some of the other key segments under product type are wash gloves, wet wash, body wash and shampoo, dry wipes, hand creams, hand wash, incontinence powder, cleansing and deodorizing bathing wipes, and wash foams.
Innovations and New Product Development to Encourage Market Growth
The rising prevalence of inflammatory bowel diseases and the tremendously rising geriatric population are some of the key factors that are anticipated to encourage the growth of the U.K. incontinence skin care and body wash market throughout the forecast period. In addition, the increasing awareness among patients regarding the advantages and availability of incontinence skin care and body wash are some of the other factors likely to accelerate the growth of the overall market in the next few years.
Furthermore, the growing focus of key players on innovations in order to provide ease of use and comfort to consumers is expected to boost the demand for different incontinence skin care and body wash products across the U.K. In addition, discreet retailing practices is expected to supplement the growth of the overall market in the next few years.
Growing Inclination of Patients towards Surgical Options to Inhibit Market Growth
The U.K. market for incontinence skin care and body wash is expected to face a slight downward trend owing to the several challenges that are being faced the market players. The uncertain reimbursement policies and the social stigma psychological factors are anticipated to restrict the growth of the incontinence skin care and body wash market in the next few years. In addition, the rising popularity of surgical alternative is likely to hamper the growth of the overall market in the near future. Nevertheless, the growing awareness among consumers and the increasing geriatric population across the U.K. are projected to offer promising growth opportunities for the market players in the next few years.
This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Incontinence Skin Care and Body Wash Market - U.K. Industry Analysis, Size, Growth, Share and Forecast 2015 - 2023.”
The U.K. incontinence skin care and body wash market has been segmented as below:
U.K. Incontinence Skin Care and Body Wash Market, by Product Type:
- Barrier Creams
- Repair Creams
- Body Wash and Shampoo
- Incontinence powder
- Cleansing and Deodorizing Bathing Wipes
- Wet Wash
- Dry Wipes
- Wash Gloves
- Wash Foams
- Hand Wash
- Hand Creams
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