Published: Aug, 2018
Competition is stiff in the global pulp market because of the presence of numerous players. In order to up the ante against their rivals, the companies are seen focusing on better products and competitive pricing – two things necessary to grow sales. Bigger, deep-pocketed players are also banking upon expansion strategies to grow their footprints and improve sales. They are also entering into long-term contracts with users for that matter.
Leveraging such strategies, some of the players that have come to hold a prominent position in the global pulp market are Rayonier Advanced Materials, Nippon Paper Group, Packaging Corporation of America, UPM-Kymmene, and Oji Paper.
Transparency Market Research’s report on the global pulp market finds that it would rise steadily at a CAGR of 3.7% from 2017 to 2026 to become worth US$60,000 mn by 2026-end.
There are different grades of pulp available in the market these days. Of them, the chemical wood pulp is seeing rising uptake in various applications, particularly in the manufacture of high-quality paper. From a geographical standpoint, the global pulp market is led by Asia Pacific except Japan which holds an outsize market share. A surging demand for paper-based products has pushed up demand for pulp production in the region.
Demand for Sustainable packaging Bodes Well for Global Pulp Market
High demand for sustainable packaging solutions that involve lightweight, smaller, and recyclable materials, has provided a major boost to the global pulp market. Thrust on better packaging and logistical solutions has also enabled the market to progress. Elaborates the lead analyst of our report, “Pulp finds major application in producing both primary and secondary packaging materials owing to its high protective cushioning properties and affordability. Reprocessing of pulp along with its biodegradable offerings is generating more opportunities in the market.”
Chemical Wood Pulp Sees Maximum Uptake
A noticeable trend in the global pulp market is the solid adoption of chemical wood pulp for, fine manufacturing high quality paper. Further, semi-chemical pulping is used in preparing neutral solutions that find usage in cooking wood chips. The semi-chemical pulping is comparatively cheaper than pulp manufactured from other chemicals, and this is boding well for their uptake in manufacturing magazines, paper boards, cartons, and tissue paper.”
Adds our in-house analyst, “Tissue paper in the form of facial and paper towels is seeing massive uptake in both private homes and public, commercial spaces. This has generated massive demand for semi-chemical pulping, which in turn has proved beneficial for the global pulp market.” Fluffy pulp is also seeing a surge in demand for making of feminine hygiene products, adult incontinence products, pet pads, and baby diapers.
Focus on Product Innovation Promotes Sales
Apart from wide ranging applications, the global paper pulp market is also being boosted by constant thrust on product development. In fact, the Europe region is setting a laudable precedent in this direction because of constant innovations in the region’s paper industry and increasing pulp production capacities of the regional vendors.
This review is based on the findings of a TMR report, titled, “Pulp Market (Raw Material Type - Northern Bleached Softwood Kraft, Southern Bleached Softwood Kraft, Bleached Eucalyptus Kraft Pulp, Southern Bleached Hardwood Kraft, Northern Bleached Hardwood Kraft, Fluff, and Other SW/HW Kraft; Grade Type - Chemical Pulp, Mechanical & Semi Chemical Pulp, and Non Wood Pulp; Application Type - Corrugating Materials, Printing & Writing, Carton Board, Tissue, Newsprint, Wrapping Paper, and Kraft Paper) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2026.”
The report segments the Global Pulp Market into the following:
Global Pulp Market, by Material
- Northern Bleached Softwood Kraft
- Southern Bleached Softwood Kraft
- Bleached Eucalyptus Kraft Pulp
- Southern Bleached Hardwood Kraft
- Northern Bleached Hardwood Kraft
- Other SW/HW Kraft
Global Pulp Market, by Grade
- Chemical Pulp
- Mechanical & Semi Chemical Pulp
- Non Wood Pulp
Global Pulp Market, by Application
- Corrugating Materials
- Printing & Writing
- Carton Board
- Wrapping Paper
- Kraft Paper
Global Pulp Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa (MEA)
- South Africa
- Rest of MEA
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