Demand for Car Air Fresheners in North America to Rise as Consumers Indulge in Impulse Purchases, Says TMR

The competition prevailing in the North America car air fresheners market will continue to remain high through the forecast period between 2014 and 2020. As per Transparency Market Research (TMR), the top five players constituted over 65% to 70% share in the market in 2013. A considerable presence of smaller companies competing for a smaller share in the market has been predominant in keeping the competition in the market high over the past few years. Currently, enterprises such as CAR- FRESHNER Corporation, Procter & Gamble Co., and S.C. Johnson & Son, Inc. hold a strong position in the market. 

TMR forecasts that the car air freshener market in North America will reach US$952 mn by the end of 2020. The U.S. led the North America car air freshener market with a share of 67.78% in terms of revenue in 2013. By type, gels and cans constituted the dominant segment and is expected to reach US$156.3 mn by the end of 2020.

Sales of Car Air Fresheners in North America to Rise in Response to Increase in Discretionary Purchases

“North America post economic rebound has become highly lucrative owing to a rise in impulse buying,” said a lead TMR analyst. Since cars are indispensable in the region, the rising disposable income of consumers will encourage impulse purchases. This trend will allow the demand for car air fresheners to considerably increase in the U.S., Mexico, and Canada.

“Since long drives and road travel to other states are common in North America, people in the region spend comparatively higher time in their cars,” added the TMR report’s author. Besides this, traffic congestion also leads to people spending longer time in their cars. According to the annual mobility study by Texas A&M, people living in the U.S. almost travel 5.5 billion hours extra annually due to congestion. Likewise, in Canada commuters spend over 110 hours annually in cars either travelling to work or otherwise, finds Statistics Canada. Most people owning personal vehicles in the country prefer spending on car air fresheners. The use of the product among private cab owners has considerably increased as well.

Consumers in North America are acclaimed as highest impulsive purchasers. Since internet and ecommerce is a major distribution channel in the region, leading manufacturers have been capitalizing on the same to gain competitive advantage. The car air freshener market in North America is still at a developmental stage. Hence these factors have a significant impact on its overall trajectory.

Concerns Relating to Chemicals Used in Manufacturing Car Air Fresheners Could Limit Uptake

Concerns relating to allergens and chemicals are limiting the purchase of car air fresheners to an extent. Despite the implementation of stringent regulations for consumer products, not many companies have been following them strictly. In several cases, aldehydes and benzene are used to impart fragrance in air fresheners. Many studies have found these chemicals to be carcinogens. Governments around the world have therefore become stricter is labelling standards for the production of car air fresheners. This could dampen the market’s growth to an extent.

Nevertheless, to counter this, producers have come up with organic and natural car air fresheners. This is expected to fuel opportunities for the market in the forthcoming years. Additionally, manufacturers have been investing in innovative product packaging and design, which could give impetus to the market. Car air freshener companies in North America will also capitalize on the easy access to online distribution channels.

This review is based on information published by TMR in a report, titled “Car Air Fresheners Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 – 2020.”

The report segments the North America car air freshener market as:

North America Car Air Fresheners Market, by Type 

  • Gels and Cans
  • Sprays/ Aerosols
  • Papers
  • Vents and Clips
  • Others

North America Car Air Fresheners Market, by Geography

  • U.S.
  • Canada
  • Mexico

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