Car fresheners in North America have become a staple in personal cars and commercial vehicles segments. These include paper car air fresheners, vent clips and sticks, gels/cans, aerosols, and novelty car air fresheners. Organic car air fresheners and innovative packaging and designs will boost sale of these products in North America over the next six years. Increased spending on discretionary products due to economic recovery 2011 onwards supports the growth in this market over the forecast period. Furthermore, longer time spent in cars due to traffic snarls will drive the demand for organic/natural car fresheners in the U.S. and Canada during the forecast period. Car fresheners have become an important part of the car care industry in North America. Moreover, increasing number of car owners in Mexico will further escalate the consumption of car fresheners in the Mexican market.
Widening distribution channels such as supermarkets/hypermarkets and departmental stores, fuel stations, car wash stations, and automotive shops will drive sales of car fresheners over the next six years. Strategic positioning of car fresheners in retail channels, coupled with strategic advertisements by leading brands across North America, will drive consumption of these products. However, concerns about allergens and stringent regulations imposed by regulatory authorities can act as potential hurdles for the car fresheners market.
Innovations in novelty car air fresheners, gels, and cans will ensure introduction of new products in this market over the forecast period. Furthermore, vents and clips are likely to show highest growth over the next six years in North America, as these fresheners can be easily installed in vehicles and eliminate car odor instantly. Moreover, vent clips are easy to fit and last for over 30 days.
The car fresheners market in North America was valued at USD 744.5 million in 2013 and is expected to reach USD 952.01 million in 2020, growing at a CAGR of 3.65% from 2014 to 2020. Canada is likely to grow at the fastest rate, followed by the U.S. Mexico however, is anticipated to experience sluggish growth over the forecast period.
The car fresheners market is segmented according to product types such as gels and cans, sprays/aerosols, papers, vents and clips, and others. Paper car fresheners accounted for majority of the market share in 2013, followed by vents clips. The U.S. presents a large consumer base for car fresheners and is thus the largest market for these products.
Demand for organic/natural car fresheners products is anticipated to increase over the next six years due to rising awareness about the side effects of synthetic chemicals in car fresheners. Higher number of organic products is likely to be launched in categories such as gels and cans, sprays/aerosols and vents, and clips over the forecast period.
Mass-retailing channels such as supermarkets and hypermarkets are the most preferred distribution channels by key market players as they accounted for the largest market share in 2013. Mass retailing channels are likely to hold strategic importance in the distribution strategies of the market players, as they would dominate the North American market over the forecast period. Furthermore, automotive shops and car wash shops are expected to contribute significantly to the revenue in this market. Online retailers will attract large volume of consumers over the next six years through data mining techniques.
The car fresheners market in North America is concentrated with the top five players accounting for over 60% of the global market share in 2013. Key players in this market include Procter & Gamble Co., S.C. Johnson & Son, Inc., Reckitt Benckiser Group Plc, Handstands, and CAR-FRESHNERS Corporation. Furthermore, the number of private label brands is expected to rise in the U.S. and Canada over the next six years with the expansion of auto after-market category through mass merchandisers, online stores, and other retail channels.
Demand for car fresheners in North America is projected to increase due to rise in consumer confidence, result of economic recovery, and strategic marketing efforts by key market players. Car freshener has now become an important product in the automotive after-market in North America. Spending on discretionary consumer goods increased in the region between 2012 and 2013 due to recovery of the economy in the U.S. and Canada. This trend is likely to continue in these markets over the next six years, which would drive impulse buying of car fresheners in North American consumers. Furthermore, growth in the car air freshener market will be supported by constant product innovations and innovative marketing strategies by key players across North America. Demand for organic/natural car-freshener products would drive the innovations in product offerings by large players in this market. Furthermore, longer hours spent in cars and trucks have created a need for attractive and chemical-free car freshener products among consumers in North America.
The car air fresheners market in North America is likely to expand at a healthy CAGR over the next six years, thanks to consistent innovations and product updates in car air fresheners by key market players. Furthermore, The U.S. would remain the largest consumer of car-fresheners in this region followed by Mexico by 2020, due to large consumer base in these markets. Rapid growth in the middle class population and changing lifestyles of the immigrant population in North America will boost consumption of car-freshener products in the region during the forecast period. Currently, domestic companies such as American Covers, Inc., dba Handstands, CAR-FRESHNER Corporation along with multinational companies such as Procter & Gamble Co. and S.C. Johnson & Son, Inc. account for significant market shares in the car air fresheners market in North America. Expanding mass merchandise channels and developments in digital marketing will further boost growth of these companies in the near future.
Car air fresheners are sold through a variety of retail channels. Companies with strong distribution networks will dominate the North American car fresheners market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets, auto repair/ auto wash shops, and carwash stations and automotive shops are among the most preferred retail channels for the sale of car-freshener products. The car air fresheners market in North America is expected to experience significant shift from synthetic car air fresheners to organic car air fresheners during the forecast period.
This report segments the market by types and countries. It includes major drivers, restraints, and opportunities (DROs), along with the value chain of the car air fresheners market. The value chain analysis helps suppliers, manufacturers, and distributors to understand the focus areas in the supply chain. The study highlights current market trends of the car freshener product segment in the U.S., Canada, and Mexico. In addition, it provides market size forecast for these markets from 2014 to 2020. The market dynamics chapter in this report provides insights about the existing trends and future prospects in the industry.
The study covers the analysis of countries such as the U.S., Canada, and Mexico in North America. The current market size and forecast until 2020 is also provided in the report, in terms of value (USD million).
The report also analyzes macroeconomic factors both driving and hampering growth of the car air fresheners market. Porter’s five forces analysis is also included, which helps in analyzing the rivalry among existing market players in North America, as well as analyzing the competition for new entrants. The market attractiveness analysis included in the report highlights key investment areas (product/region) in the industry. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and to formulate strategies accordingly.
The report includes detailed profiles of major players in this market under pointers such as product portfolio, business strategy, SWOT analysis, and recent news/developments. Major market players of car air fresheners in North America include American Covers, Inc., dba Handstands, CAR-FRESHNERS Corporation, Procter & Gamble Co., The Yankee Candle Company, Inc., Auto Expressions, LLC., ABRO Industries, Inc., and S.C. Johnson & Son, Inc.
The car-fresheners market in the report refers to the market by product type and by geography/country.
The market is categorized into the following segments:
North America Car Air Fresheners Market by Type
Different types of car air freshener products covered under this research study are:
- Gels and cans
- Paper car fresheners
- Vents and clips
North America Car Air Fresheners Market by Geography
Countries covered under this research study are:
- The U.S.