Analysts’ Viewpoint
Presence of high number of vehicle owners and rise in introduction of natural products are projected to fuel the North America car air freshener market size during the forecast period. Perfumes, deodorants, and car fresheners are gaining popularity among the populace due to an increase in disposable income and a surge in focus on vehicle hygiene.
Leading players in the North America car air freshener industry are offering a wide range of car fragrances. Products with natural ingredients are gaining traction among the populace. Vendors are offering high-quality car perfumes that provide long refreshing bursts. They are also investing in online channels to increase their North America car air freshener market share.
Car fresheners are air fresheners specifically designed for use in vehicles. These fresheners help neutralize unpleasant odors and can calm stress and anxiety. Car fresheners with natural essential oil extracts can aid in eliminating harmful airborne pathogens. Hanging, vent, stick-on, can, plug-in, and spray are various types of car air fresheners. Gourmet, fruity, flora, and woody are some of the common types of fragrances that remove odor and uplift the mood of occupants in the car.
A large percentage of the population in North America owns personal vehicles. This can be ascribed to the lack of usage of public transport and the high per capita income, resulting in an increase in expenses made on cars and light-duty vehicles. Thus, high expenditure on vehicle hygiene and maintenance is projected to spur the North America car air freshener market growth in the near future.
According to the National Automobile Dealers Association, a U.S.-based organization that represents car and truck dealers, new light-vehicle sales reached 13.7 million units in 2022, with light trucks accounting for nearly 80.0% of all new vehicles sold. This sales volume was 1.6% more than that in 2021. Hence, expansion in the automobile sector is propelling the North America car air freshener market development.
A large number of people residing in North America adopt a hygienic lifestyle, which is leading to a surge in expenditure on personal care and hygiene products. Rise in focus on hygienic car maintenance and inclination toward aromatherapy to improve physical and physiological well-being are driving the North America car air freshener market progress.
Car air freshener companies in North America are launching new products that use natural ingredients to broaden their customer base. In March 2022, Premium Guard Inc., a U.S.-based automotive product manufacturer, launched its innovative car cabin air freshener. This air freshener uses recycled and natural ingredients and comes with a slow-release technology.
Car air freshener manufacturers are increasingly offering eco-friendly products due to a rise in the number of environment-conscious people and a surge in the promotion of eco-friendly products in major corporate companies. Little Tree, a car air freshener brand, offers a wide range of eco-friendly hanging paper car air fresheners in different fragrances.
According to the latest North America car air freshener market forecast, the U.S. is projected to hold largest share from 2023 to 2031. Rise in focus on vehicle hygiene and a surge in expenditure on personal care products are fueling the market dynamics of the country. Presence of several car air freshener manufacturers is also driving the North America car air freshener market expansion.
The sector in Canada is anticipated to grow at the fastest rate during the forecast period. Increase in awareness about aromatherapy and its health benefits is boosting market statistics in the country. Key players in Canada are actively selling products through automotive shops and mass retail stores.
Most firms are investing significantly in the R&D of new products to expand their product portfolio. They are also adopting collaboration, partnership, and M&A strategies to boost their market revenue. Airpro Car, Car-Freshener Corporation (Little Trees), Chemical Guys, Church & Dwight Co., Inc., Eikosha Co., Ltd., Exotica Freshener Co., Newell Brands Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., and The Procter & Gamble Company are key entities operating in this industry.
Each of these players has been profiled in the North America car air freshener market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments.
Attribute | Detail |
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Market Value in 2022 (Base Year) | US$ 944.7 Mn |
Market Forecast Value in 2031 | US$ 1.5 Bn |
Growth Rate (CAGR) | 5.2% |
Forecast Period | 2023-2031 |
Quantitative Units | US$ Mn/Bn for Value and Million Units for Volume |
Market Analysis | North America qualitative analysis includes drivers, restraints, opportunities, key trends, key market indicators, Porter’s Five Forces analysis, value chain analysis, SWOT analysis, etc. Furthermore, at the regional level, qualitative analysis includes key trends, price trends, and key supplier analysis. |
Competition Landscape |
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Countries Covered |
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Format | Electronic (PDF) + Excel |
Market Segmentation |
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Companies Profiled |
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Customization Scope | Available upon Request |
Pricing | Available upon Request |
It was valued at US$ 944.7 Mn in 2022
It is projected to reach US$ 1.5 Bn by the end of 2031
Presence of high number of vehicle owners and introduction of natural products
The hanging car air freshener product type segment accounted for the highest share in 2022
The U.S. accounted for 69.0% share in 2022
Airpro Car, Car-Freshener Corporation (Little Trees), Chemical Guys, Church & Dwight Co., Inc., Eikosha Co., Ltd., Exotica Freshener Co., Newell Brands Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., and The Procter & Gamble Company
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.2. Key Trends Analysis
5.2.1. Demand Side Analysis
5.2.2. Supply Side Analysis
5.3. Key Market Indicators
5.3.1. Overall Air Freshener Market Overview
5.4. Porter’s Five Forces Analysis
5.5. Value Chain Analysis
5.6. Industry SWOT Analysis
5.7. North America Car Air Freshener Market Analysis and Forecast, 2022 - 2031
5.7.1. Market Value Projection (US$ Mn)
5.7.2. Market Volume Projection (Million Units)
6. North America Car Air Freshener Market Analysis and Forecast, By Product Type
6.1. Car Air Freshener Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
6.1.1. Hanging Car Air Freshener
6.1.2. Vent Car Air Freshener
6.1.3. Stick-on Car Air Freshener
6.1.4. Can Car Air Freshener
6.1.5. Plug-in Car Air Freshener
6.1.6. Spray Car Air Freshener
6.2. Incremental Opportunity, By Product Type
7. North America Car Air Freshener Market Analysis and Forecast, By Ingredient
7.1. Car Air Freshener Market Size (US$ Mn and Million Units), By Ingredient, 2017 - 2031
7.1.1. Natural/Organic
7.1.2. Synthetic
7.2. Incremental Opportunity, By Ingredient
8. North America Car Air Freshener Market Analysis and Forecast, By Price
8.1. Car Air Freshener Market Size (US$ Mn and Million Units), By Price, 2017 - 2031
8.1.1. Low
8.1.2. Medium
8.1.3. High
8.2. Incremental Opportunity, By Price
9. North America Car Air Freshener Market Analysis and Forecast, By Distribution Channel
9.1. Car Air Freshener Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
9.1.1. Online
9.1.1.1. E-commerce Websites
9.1.1.2. Company-owned Websites
9.1.2. Offline
9.1.2.1. Specialty Stores
9.1.2.2. Supermarkets/Hypermarkets
9.1.2.3. Others
9.2. Incremental Opportunity, By Distribution Channel
10. North America Car Air Freshener Market Analysis and Forecast, Country
10.1. North America Car Air Freshener Market Size (US$ Mn and Million Units), By Country, 2017 - 2031
10.1.1. U.S..
10.1.2. Canada
10.1.3. Rest of North America
10.2. Incremental Opportunity, By Country
11. U.S. Car Air Freshener Market Analysis and Forecast
11.1. Country Snapshot
11.2. Key Trends Analysis
11.2.1. Demand Side Analysis
11.2.2. Supply Side Analysis
11.3. Brand Analysis
11.4. Consumer Buying Behavior Analysis
11.5. Price Trend Analysis
11.5.1. Weighted Average Selling Price (US$)
11.6. Car Air Freshener Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
11.6.1. Hanging Car Air Freshener
11.6.2. Vent Car Air Freshener
11.6.3. Stick-on Car Air Freshener
11.6.4. Can Car Air Freshener
11.6.5. Plug-in Car Air Freshener
11.6.6. Spray Car Air Freshener
11.7. Car Air Freshener Market Size (US$ Mn and Million Units), By Ingredient, 2017 - 2031
11.7.1. Natural/Organic
11.7.2. Synthetic
11.8. Car Air Freshener Market Size (US$ Mn and Million Units), By Price, 2017 - 2031
11.8.1. Low
11.8.2. Medium
11.8.3. High
11.9. Car Air Freshener Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
11.9.1. Online
11.9.1.1. E-commerce Websites
11.9.1.2. Company-owned Websites
11.9.2. Offline
11.9.2.1. Specialty Stores
11.9.2.2. Supermarkets/Hypermarkets
11.9.2.3. Others
11.10. Incremental Opportunity Analysis
12. Canada Car Air Freshener Market Analysis and Forecast
12.1. Country Snapshot
12.2. Key Trends Analysis
12.2.1. Demand Side Analysis
12.2.2. Supply Side Analysis
12.3. Brand Analysis
12.4. Consumer Buying Behavior Analysis
12.5. Price Trend Analysis
12.5.1. Weighted Average Selling Price (US$)
12.6. Car Air Freshener Market Size (US$ Mn and Million Units), By Product Type, 2017 - 2031
12.6.1. Hanging Car Air Freshener
12.6.2. Vent Car Air Freshener
12.6.3. Stick-on Car Air Freshener
12.6.4. Can Car Air Freshener
12.6.5. Plug-in Car Air Freshener
12.6.6. Spray Car Air Freshener
12.7. Car Air Freshener Market Size (US$ Mn and Million Units), By Ingredient, 2017 - 2031
12.7.1. Natural/Organic
12.7.2. Synthetic
12.8. Car Air Freshener Market Size (US$ Mn and Million Units), By Price, 2017 - 2031
12.8.1. Low
12.8.2. Medium
12.8.3. High
12.9. Car Air Freshener Market Size (US$ Mn and Million Units), By Distribution Channel, 2017 - 2031
12.9.1. Online
12.9.1.1. E-commerce Websites
12.9.1.2. Company-owned Websites
12.9.2. Offline
12.9.2.1. Specialty Stores
12.9.2.2. Supermarkets/Hypermarkets
12.9.2.3. Others
12.10. Incremental Opportunity Analysis
13. Competition Landscape
13.1. Market Player - Competition Dashboard
13.2. Market Share Analysis (%), 2022
13.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Size Portfolio)
13.3.1. Airpro Car
13.3.1.1. Company Overview
13.3.1.2. Sales Area/Geographical Presence
13.3.1.3. Financial/Revenue
13.3.1.4. Strategy & Business Overview
13.3.1.5. Sales Channel Analysis
13.3.1.6. Size Portfolio
13.3.2. Car-Freshener Corporation (Little Trees)
13.3.2.1. Company Overview
13.3.2.2. Sales Area/Geographical Presence
13.3.2.3. Financial/Revenue
13.3.2.4. Strategy & Business Overview
13.3.2.5. Sales Channel Analysis
13.3.2.6. Size Portfolio
13.3.3. Chemical Guys
13.3.3.1. Company Overview
13.3.3.2. Sales Area/Geographical Presence
13.3.3.3. Financial/Revenue
13.3.3.4. Strategy & Business Overview
13.3.3.5. Sales Channel Analysis
13.3.3.6. Size Portfolio
13.3.4. Church & Dwight Co., Inc.
13.3.4.1. Company Overview
13.3.4.2. Sales Area/Geographical Presence
13.3.4.3. Financial/Revenue
13.3.4.4. Strategy & Business Overview
13.3.4.5. Sales Channel Analysis
13.3.4.6. Size Portfolio
13.3.5. Eikosha Co., Ltd.
13.3.5.1. Company Overview
13.3.5.2. Sales Area/Geographical Presence
13.3.5.3. Financial/Revenue
13.3.5.4. Strategy & Business Overview
13.3.5.5. Sales Channel Analysis
13.3.5.6. Size Portfolio
13.3.6. Exotica Freshener Co.
13.3.6.1. Company Overview
13.3.6.2. Sales Area/Geographical Presence
13.3.6.3. Financial/Revenue
13.3.6.4. Strategy & Business Overview
13.3.6.5. Sales Channel Analysis
13.3.6.6. Size Portfolio
13.3.7. Newell Brands Inc.
13.3.7.1. Company Overview
13.3.7.2. Sales Area/Geographical Presence
13.3.7.3. Financial/Revenue
13.3.7.4. Strategy & Business Overview
13.3.7.5. Sales Channel Analysis
13.3.7.6. Size Portfolio
13.3.8. Reckitt Benckiser Group PLC
13.3.8.1. Company Overview
13.3.8.2. Sales Area/Geographical Presence
13.3.8.3. Financial/Revenue
13.3.8.4. Strategy & Business Overview
13.3.8.5. Sales Channel Analysis
13.3.8.6. Size Portfolio
13.3.9. S. C. Johnson & Son, Inc.
13.3.9.1. Company Overview
13.3.9.2. Sales Area/Geographical Presence
13.3.9.3. Financial/Revenue
13.3.9.4. Strategy & Business Overview
13.3.9.5. Sales Channel Analysis
13.3.9.6. Size Portfolio
13.3.10. The Procter & Gamble Company
13.3.10.1. Company Overview
13.3.10.2. Sales Area/Geographical Presence
13.3.10.3. Financial/Revenue
13.3.10.4. Strategy & Business Overview
13.3.10.5. Sales Channel Analysis
13.3.10.6. Size Portfolio
13.3.11. Other Key Players
13.3.11.1. Company Overview
13.3.11.2. Sales Area/Geographical Presence
13.3.11.3. Financial/Revenue
13.3.11.4. Strategy & Business Overview
13.3.11.5. Sales Channel Analysis
13.3.11.6. Size Portfolio
14. Go To Market Strategy
14.1. Identification of Potential Market Spaces
14.2. Understanding Buying Process of Customers
14.3. Preferred Sales & Marketing Strategy
List of Tables
Table 1: North America Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Table 2: North America Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Table 3: North America Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Table 4: North America Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Table 5: North America Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Table 6: North America Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Table 7: North America Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Table 8: North America Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
Table 9: North America Car Air Freshener Market Value, by Country, US$ Mn, 2017-2031
Table 10: North America Car Air Freshener Market Volume, by Country, Million Units, 2017-2031
Table 11: U.S. Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Table 12: U.S. Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Table 13: U.S. Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Table 14: U.S. Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Table 15: U.S. Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Table 16: U.S. Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Table 17: U.S. Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Table 18: U.S. Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
Table 19: Canada Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Table 20: Canada Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Table 21: Canada Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Table 22: Canada Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Table 23: Canada Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Table 24: Canada Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Table 25: Canada Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Table 26: Canada Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
List of Figures
Figure 1: North America Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Figure 2: North America Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Figure 3: North America Car Air Freshener Market Incremental Opportunity, By Product Type, 2021-2031
Figure 4: North America Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Figure 5: North America Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Figure 6: North America Car Air Freshener Market Incremental Opportunity, By Ingredients, 2021-2031
Figure 7: North America Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Figure 8: North America Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Figure 9: North America Car Air Freshener Market Incremental Opportunity, By Price, 2021-2031
Figure 10: North America Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Figure 11: North America Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
Figure 12: North America Car Air Freshener Market Incremental Opportunity, By Distribution Channel, 2021-2031
Figure 13: North America Car Air Freshener Market Value, by Country, US$ Mn, 2017-2031
Figure 14: North America Car Air Freshener Market Volume, by Country, Million Units, 2017-2031
Figure 15: North America Car Air Freshener Market Incremental Opportunity, by Country,2021-2031
Figure 16: U.S. Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Figure 17: U.S. Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Figure 18: U.S. Car Air Freshener Market Incremental Opportunity, By Product Type, 2021-2031
Figure 19: U.S. Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Figure 20: U.S. Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Figure 21: U.S. Car Air Freshener Market Incremental Opportunity, By Ingredients, 2021-2031
Figure 22: U.S. Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Figure 23: U.S. Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Figure 24: U.S. Car Air Freshener Market Incremental Opportunity, By Price, 2021-2031
Figure 25: U.S. Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Figure 26: U.S. Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
Figure 27: U.S. Car Air Freshener Market Incremental Opportunity, By Distribution Channel, 2021-2031
Figure 28: Canada Car Air Freshener Market Value, By Product Type, US$ Mn, 2017-2031
Figure 29: Canada Car Air Freshener Market Volume, By Product Type, Million Units, 2017-2031
Figure 30: Canada Car Air Freshener Market Incremental Opportunity, By Product Type, 2021-2031
Figure 31: Canada Car Air Freshener Market Value, By Ingredients, US$ Mn, 2017-2031
Figure 32: Canada Car Air Freshener Market Volume, By Ingredients, Million Units, 2017-2031
Figure 33: Canada Car Air Freshener Market Incremental Opportunity, By Ingredients, 2021-2031
Figure 34: Canada Car Air Freshener Market Value, By Price, US$ Mn, 2017-2031
Figure 35: Canada Car Air Freshener Market Volume, By Price, Million Units, 2017-2031
Figure 36: Canada Car Air Freshener Market Incremental Opportunity, By Price, 2021-2031
Figure 37: Canada Car Air Freshener Market Value, By Distribution Channel, US$ Mn, 2017-2031
Figure 38: Canada Car Air Freshener Market Volume, By Distribution Channel, Million Units, 2017-2031
Figure 39: Canada Car Air Freshener Market Incremental Opportunity, By Distribution Channel, 2021-2031