Companies operating in the global enterprise mobility market primarily focus on catering to the varying needs of consumers to emerge dominant. The highly fragmented vendor landscape of the enterprise mobility market includes some of the giants in IT operations, reports Transparency Market Research (TMR) in a new study. “Being a technology driven market and a dynamic arena, companies operating in market leverage their capability of product innovation and differentiation to provide the most advanced solutions to their clients,” said a lead TMR analyst.
Besides this, the leading companies operating in the market such as Hewlett-Packard Development Company, Avaya, Inc., Microsoft Corporation, Symantec Corporation, BlackBerry Ltd., IBM Corporation. Cisco Systems, Inc., and Nokia Corporation have been acquiring prominent domestic players to expand their geographic footprint.
This will have a profound impact on the enterprise mobility market. According to TMR, the global enterprise mobility market is expected to report an exponential surge at a CAGR of 24.7% between 2015 and 2022 to reach US$510.39 bn by the end of 2022. The market stood at a valuation of US$86.36 bn in 2014. Regionally, North America is likely to remain dominant in the market, however the Asia Pacific enterprise mobility market is expected to exhibit a leading CAGR of 25.7% from 2015 to 2022. By device type, laptops led the global market with a share of 3.9.9% in 2014.
Enterprise Mobility Solutions to Gain Impetus from Rising Adoption of BYOD Policies across Organizations
The considerable gains achieved from enterprise mobility solutions have been encouraging organizations to adopt them. As companies seek to expand their footprint across emerging markets, they will converge upon various operating channels and an equally diverse employee based. Compatible technologies binding operations and communication channels are thus considered imperative for companies looking to expand their footprint.
The aforementioned factors, coupled with the proliferation of choose your own device (CYOD) and bring your own device (BYOD) culture, will augur well for the global enterprise mobility market. Subsequently, the easy availability of handheld devices will boost the market as well. TMR projects CYOD and BYOD policies to rapidly spread across organizations alongside the proliferation of mobile computing devices such as tablets, laptops, and smartphones. This is expected to considerably fuel demand for advanced enterprise mobility devices.
Security Concerns Relating to Critical Business Data Limit Adoption of Enterprise Mobility Solutions
On the downside, concerns pertaining to the added vulnerability of critical business data is introduced by including foreign networks. This pose a significant challenge, which dampens the prospects for the enterprise mobility market to an extent. These concerns are crucial in determining the rate if adoption of enterprise mobility solutions, particularly across data sensitive industries such as healthcare, defense, and banking, financial services, and insurance. These concerns are further bolstered by the increasing incidence of sophisticated data breaches, thus restraining the widespread deployment of enterprise mobility solutions across industries.
Demand for Enterprise Mobility Expected to Rise with the Integration of Security Measures in Mobility Software
Despite the challenges, the market is expected to significantly gain from the advent of reliable, secure, and effective software applications, enterprise mobile device management being one of the prominent ones. Furthermore, the integration of innovative safety measures in mobility software will help the market mitigate aforementioned challenges as well.
In the last couple years, mobile-driven businesses have exhibited increasing penetration thanks to the rapid proliferation of smartphones. Due to the advancements in technologies, enterprises are compelled to modernize their processes in order to realize the benefits of mobile-driven businesses. This is expected to bolster the enterprise mobility market considerably in the forthcoming years.
This review is based on information published by TMR in a report, titled “Enterprise Mobility Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022.”
The report segments the global enterprise mobility market as:
Enterprise Mobility Market Analysis, by Device
Enterprise Mobility Market Analysis, by Software Type
- Mobile Device Management
- Mobile Application Management
- Enterprise Email and Content Management
Enterprise Mobility Market Analysis, by Security Solution
- Mobile Data Security
- Mobile Device Security
- Network Security
- Mobile ID Security
Enterprise Mobility Market Analysis, by End-use Application
- IT and Telecommunication
- Government and Education
- Hospitality and Retail
- Manufacturing and Automotive
Enterprise Mobility Market by Geography
- North America
- Rest of North America
- Rest of Europe
- Rest of Asia Pacific
- Middle East and Africa (MEA)
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
- Latin America
- Rest of Latin America
Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
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