The increased advertising of social media websites is attributed to the rising usage of dry shampoo due to advantages like scalp reduction and providing nourishment. Furthermore, the burgeoning fashion business and along with increasing invention of better and sophisticated items are some of the factors that are expected to boost growth of the global dry shampoo market throughout the forecast period, from 2017 to 2025. One of the major factors likely to drive growth of the global dry shampoo market is the products USP feature of ability to remove oil from the scalp sans the need of water. A preference for living in polluted urban areas, long work hours, and an increasingly fast-paced lifestyle all contribute to this trend.
Some of the key players in the global dry shampoo market comprise Quadra Chemicals, Puris Proteins, LLC, Emsland Group, Roquette Freres SA, and Cosucra Groupe Warcoing SA.
According to Transparency Market Research (TMR) forecasts, the global dry shampoo market is estimated to grow at a 6.2% CAGR in terms of value between 2017 to 2025. After reaching an estimated US$ 3,043.5 Mn in 2017, the market is expected to reach substantial value by the end of forecast period. Due to water shortages in many countries, the use for dry shampoo is projected to increase significantly by the end of the forecast period. As a result, the dry shampoo industry offers attractive prospects to major players.
Asia Pacific to Lead the Way With Increasing Adoption of Western Hai Care
In terms of region, the global Dry Shampoo market is classified into the principal regions of Latin America, Middle East and Africa, Asia Pacific, Europe, and North America. It is anticipated that regional classifications would provide a better knowledge of the market dynamics at play at the regional level.
Over the projected period, the dry shampoo market is likely to be driven by rising demand for western hair care products in developing nations. This can be ascribed to an expanding middle population as well as increased disposable income. South Asia and East Asia in the Asia Pacific region are prospective markets for dry shampoo. Consumers' desire to spend on personal care goods such as conditioners, shampoo, hair masks, hair serum and others are expected to boost the market. In addition, unique hair style products like hair coloring and hair treatment is leading to increased availability and altering patterns of hair care product consumption in the Asia Pacific region. In terms of market share for such items, China, Malaysia, and India are anticipated to be the leading contributors.
Pollution and Busy Lifestyle to Drive Demand for Dry Shampoo in the Urban Areas
People who lead busy lives are increasingly interested in hair treatments that don't take much time to use, such as dry shampoo. Due to their exposure to filth and pollution while travelling to and from work, this demographic group necessitates frequent hair washing. In this situation, dry shampoo is the ideal choice, as continuous use of ordinary shampoo causes hair to lose strength and shine. There is also a substantial increase in the market for dry shampoo due to its simplicity of use, as it does not require water to eliminate greasiness on the scalp and hair.
Development of the global dry shampoo market is likely to be fueled by shifting customer preferences for organic and natural hair care products. Several hair care manufacturers have responded to this by introducing natural and organic dry shampoos, which are proving popular with customers.
The global dry shampoo market is currently being dominated by contemporary trade sales. There are a huge number of small firms whose revenues are heavily dependent on conventional channels like retailers and wholesalers. As a result, the growth and profitability of usual brick-and-mortar businesses has declined.
The information shared in this review is based on a TMR report, bearing the title, “Dry Shampoo Market (Form Type - Spray Form and Powder Form; Function - Anti-Dandruff, Color Protection, and Hair Loss Protection; Demographic - Modern Trade, Convenience Store, Specialty Store, Drug Store, and Online) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”
The global dry shampoo market is segmented based on:
- Spray Form
- Powder Form
- Color Protection
- Hair Loss Protection
- Modern Trade
- Convenience Store
- Specialty Store
- Drug Store
- North America
- Rest of Europe
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- Asia Pacific
- Australia & New Zealand
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
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