Published: Jul, 2018

The global data monetization market is envisaged in a report by Transparency Market Research (TMR) to find software providers reaching to far-off customers with rapid expansion of their distribution networks. There could be a large focus on the development of exhaustive suites of services and software for a number of industries. In 2017, Vodafone and SAP SE shook hands to introduce IoT foundation bundle for SAP HANA featuring device connectivity management capability. The market marks the presence of top players such as Infosys Limited, Dawex Systems, Connectiva Analytics and Insights Ltd., CellOS Software Ltd., and Adastra Group.

TMR foresees the global data monetization market to rise at a 21.4% CAGR between 2017 and 2025 to be valued at a US$708.8 bn by the final forecast year. By method, direct data monetization could take a leading position in the market, taking into account its 60.1% share achieved in 2017. Regionally, North America is anticipated to secure a king’s share of the market, considering its US$56.1 bn valuation attained in the same year.

global data monetization market

Use of Purchase and Commercial Data to Identify Future Business Trends Augurs Well

Data monetization is predicted to gain demand with increasing amount of data generated through different platforms. People and even organizations are able to connect electronically due to aggressive technological development observed in the recent years. According to the TMR report, data that is being produced grows tenfold after every five years approximately. Rising expenditure on mobile devices is expected to favorably influence purchase decisions and commerce and supplement the growth of mobilization. This is piling up massive amounts of data in various types of organizations. The data could be used to determine future trends and enhance business processes.

Vendors operating in North America are projected to concentrate on delivering efficient and advanced data monetization software, services, and platforms. The IT and telecom industry could offer a wealth of opportunities in the regional market.

Growing Data Ownership and Privacy Risks in Market to Throw Wrench in Works

High concerns regarding data ownership and privacy is projected to hamper the growth of the global data monetization market. Gradual loss of core infrastructure revenue could pose challenges to telecom operators. Communication service providers (CSPs) are expected to face top-line revenue loss with the advent of over-the-top (OTT) services. However, the demand for data monetization could see a rise ensued from fast development of big data and big data analytics solutions. Utility data monetization could be the next logical step in the evolution of automation technology data generated from smart utility meters, connected homes, and other sources.

The information presented in this review is based on a TMR report, titled “Data Monetization Market (Component - Platform, Software (Standalone and Suite), and Services (Professional Services and Data as a Service); Method - Indirect Data Monetization and Direct Data Monetization; Industry Vertical - Telecom, E-Commerce and Retail, BFSI (Consumer Finance/Banking, Business Banking, Capital Markets, and Insurance), Healthcare, Manufacturing, Travel and Logistics, and Media and Entertainment; Application - Sales and Marketing, Supply Chain Management, Capital Asset Management, Remote Equipment Monitoring, and Workforce Management) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”

The global data monetization market has been segmented as presented below:

Global Data Monetization Market by Component

  • Platform
  • Software
    • Standalone
    • Suite
  • Services
    • Professional Services
    • Data as a Service

Global Data Monetization Market by Method

  • Indirect Data Monetization
  • Direct Data Monetization

Global Data Monetization Market by Industry Vertical

  • Telecom
  • E-commerce and Retail
  • BFSI
    • Consumer
    • Finance/Banking
    • Business Banking
    • Capital Markets
  • Insurance
  • Healthcare
  • Travel and Logistics
  • Media and Entertainment

Global Data Monetization Market by Application

  • Sales and Marketing
  • Supply Chain Management
  • Capital Asset Management
  • Remote Equipment Monitoring
  • Workforce Management

Global Data Monetization Market by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • China
    • Japan
    • Rest of APAC
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

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