The need for safe sex practices is pushing many countries to adopt hygiene measures. The prevention of sexually-transmitted diseases and HIV AIDS is increasing at a rapid rate. China is one of the major countries that has adopted many measures for safe sex practices and hygiene awareness. The government of China is promoting hygienic practices for safe sex in many ways. One of the prominent methods is the use of condoms. Thus, based on this factor, the condom market in China is estimated to observe healthy growth during the forecast period of 2016-2024.
Condoms are used as a barrier for preventing contraception. They obstruct the sperms from entering the vagina. They are made from different materials such as polyurethane, PU leather, latex, polyisoprene, lamb intestine, and others. A consumer selects a condom based on his/her preferences. The prominent types of condom are studded condoms, flavored condoms, warming condoms, edible condoms, and others.
The players in the China condom market are using various strategies to attract the attention of customers. One of the significant advertising strategies is digital marketing of the products. The players are leveraging the power of social media to increase their consumer base. Clever advertising campaigns highlighting the benefits of using condoms are driving the revenues of the players in the China condom market to a considerable extent.
Furthermore, the players are also focusing on research and development activities for deriving insights. These insights help in improving the quality of the product and enable them to develop new flavors that appeal more the consumers. These activities bode well for the growth of the condom market in China.
Transparency Market Research’s (TMR’s) research report on the condom market in China has every component that will assist the stakeholder in understanding the current scenario. The overall market research survey of China on condoms by TMR suggests a stable growth period.
According to the TMR experts, the China market for condoms is prognosticated to expand at 12 percent CAGR during the forecast period of 2016-2024. In the context of valuation, the China condom market is estimated to reach a valuation of US$ 5.04 bn by 2024, the end year of the forecast period, and was valued at US$ 1.84 bn in 2015.
Government Initiatives Regarding Safe Sex Practices to Propel the Growth of the Condom Market In China
The Government of China, along with global platforms like the WHO are conducting various initiatives and programs to promote the use of condoms for safe sex practices. The 100% Condom Use Program in Wuhan, a region in China is a classic instance. The objective of the program was to increase condom use rates, decrease the incidences of sexually transmitted diseases (STDs), make condoms easily available, and increase awareness regarding the spread of HIV and STDs.
Various entertainment establishment owners participated in the sessions including counseling and education about different practices. The outcome was positive. Condoms were readily available in numerous outlets and the use of condom rose by over 90 percent. Thus, such initiatives help in building a robust growth trajectory for the condom market in China.
Expanding Use of Female Condoms to Generate Considerable Growth
For many years, intrauterine device (IUD) was the most popular contraceptive method in China. Male and female condoms overtook the demand for IUDs substantially. Female condoms prove to be a feasible option for Chinese men and women prioritizing dual protection from pregnancy and STDs. In addition, many men are reluctant to use condoms even when women prefer safe sex practices. The prominent reason is the gender power inequality, which reduces the ability of women to guard themselves from STDs. In this aspect, female condoms can act as an alternate barrier method. These reasons will help in enhancing the sales of female condoms.
For this study, the China condom market has been segmented as follows:
China Condom Market, by Material
- PU Leather
- Lamb Intestine
China Condom Market, by End Use
- Male Condoms
- Female Condoms
China Condom Market, by Product Type
- Flavoured Condoms
- Studded Condoms
- Edible Condoms
- Warming Condoms
- Coloured Condoms
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