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Superabsorbent Diapers to Dominate Demand for Baby Diapers in China, says TMR

The China baby diapers market is led by Procter & Gamble Co., Kimberley-Clark, Ever Beauty, Unicharm, and Hengan, which collectively accounted for more than 70% of the highly concentrated market in 2012. According to Transparency Market Research, the market for baby diapers in China is expected to be marked by consistent product development and frequent mergers and acquisitions between Chinese and international companies in the coming years. 

Increasing Birth Rate, Urbanization Drive China Baby Diapers Market

The prime driver for the China baby diaper market is the rapid urbanization observed in China. “The steady economic development of Chinese cities over the last few decades has resulted in an urban demographic with the purchasing power to fulfill their every need,” says TMR’s lead analyst. The steady product advancement in the China baby diapers industry has thus helped the industry ensure steady demand from the modern Chinese consumer. The development of the healthcare sector in China has also reduced the infant mortality rate, which has given a boost to the demand for baby diapers. 

The increasing birth rate in China has also led to a growing need for baby diapers. Since the relaxation of China’s one child policy, birth rates have grown in China, resulting in a steadily growing demand for various baby care products. Baby diapers are the prime category to benefit from this population boom, which is set to remain the key driver for the China baby diapers industry in the coming years.

The rising purchasing power of Chinese consumers has led to a prominent rise in the demand for advanced diaper technologies such as superabsorbent and ultra-absorbent diapers. The steady expansion of the distribution network has helped fulfill this demand, as advanced baby diaper products from foreign companies can now easily be purchased in China.

Disposable Diapers to Retain Dominance in China Baby Diapers Market 

Of the various types of diapers in the China baby diapers market, disposable diapers are the overwhelmingly dominant category. Disposable diapers are expected to account for more than 50% of the China baby diapers market by 2017, with super- and ultra-absorbent diapers registering the highest sales. Superabsorbent diapers are likely to be the most popular type of baby diapers, with an expected valuation of US$2.6 bn by the end of 2016. Regular diapers are also expected to exhibit robust growth, at a CAGR of 25.60% from 2011 to 2017. Cloth diapers are likely to follow the disposable diapers segment, trailed by the swim pants and training nappies segments.

The China baby diapers market is expected to be valued at US$9.3 bn by the end of 2016 and further rise to US$10.4 bn by the end of 2017. The information in this preview comes from a Transparency Market Research report titled ‘Baby Diapers Market - China Industry Analysis, Market Size, Share, Growth, Trends And Forecast, 2012 – 2017.’

The China baby diapers market is segmented as follows:

China baby diapers market, by product type:

  • Disposable Diapers
    • Ultra-Absorbent
    • Super-Absorbent
    • Regular
    • Biodegradable
  • Cloth Diapers
  • Training Nappy
  • Swim Pants

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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