The competitive landscape of the Asia Pacific feminine hygiene products market is highly dynamic and features the presence of a large number of international and domestic companies, observes a recent Transparency Market Research report. The demand for branded and premium products is seen to be high in countries such as China, Japan, and urban parts of several key emerging economies in the region. The urban and underdeveloped parts of many countries in the region lead to a high demand for conventional products such as sanitary napkins.
As such, the region presents vast growth opportunities for large and small companies operating in the field of feminine hygiene products. Such lucrative growth opportunities have drawn many companies to the region who now operate via their extensive network of manufacturing and supply units across key countries in the region. Some of the key companies operating in the Asia Pacific feminine hygiene market are Procter & Gamble, Johnson & Johnson, Sanofi, Kimberley - Clark Corporation, and Unicharm Corporation.
The Asia Pacific feminine hygiene products market is expected to exhibit a promising 8.20% CAGR over the period between 2014 and 2020, rising to a valuation of US20.4 bn by 2020. China is the present leader in the market, accounting for a massive share and playing a key role in the development of the overall market. The country is expected to remain at the forefront of development in the feminine hygiene products market over the next few years as well.
Increasing Awareness about Sanitation Key to Market Growth
The rising consciousness among women about feminine hygiene, rising disposable incomes, and busy lifestyles owing to the changing role of women in the workforce of most countries in Asia Pacific are collectively driving the Asia Pacific market for feminine hygiene. Busy lifestyles are compelling the increased usage of products that allow a high level of convenience. Additionally, the increased consciousness regarding fashion and overall presence among women in the region is promoting the increased usage of products such as tampons and pantyliners.
These trends are more common among women living across urban areas in some of the key emerging economies of the region. Nevertheless, the urban populace is also becoming a key target consumer owing to the vast attempts made by government and private bodies to raise awareness about feminine hygiene among urban women. An instance is the ASHA program run by the central government of India, under which free sanitary towels are distributed amongst secondary school girls in rural areas. With a view of bagging the vast untapped growth opportunities offered by the rural population in a number of Asia Pacific countries, such as India where nearly 70% of the country’s population resides in rural areas, companies are adopting marketing strategies such as the distribution of free samples.
Low Purchasing Power of Rural Populace to Present Restraints to Market Growth
The market for feminine hygiene products is largely restrained due to the lack of awareness regarding the long-term benefits of using feminine hygiene products on the health of women, low purchasing power, and the negative sentiments surrounding products such as sprays and cleansers, especially in underdeveloped countries and rural parts of emerging economies. Moreover, reports regarding materials used to manufacture hygiene products causing infections and allergies to some users could also make new users skeptical about these products and limit the overall growth of the female hygiene products.
This review of the Asia Pacific feminine hygiene products market is based on a market research report by Transparency Market Research, titled “Feminine Hygiene Products Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 - 2020.”
For the study, the market has been segmented as follows:
Asia Pacific Feminine Hygiene Products Market by Country
Countries covered under this research study include:
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