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Global Anti-Snoring Devices and Snoring Surgery Market: Marketing Strategy by Manufacturers Getting Effective Results, says TMR

Posted on Sep 12, 2017

The global anti-snoring devices and snoring surgery market is extremely fragmented and is competitive in nature, states Transparency Market Research (TMR) in its new report on this market. Some of the leading players within this market are: Philips Healthcare, GE Healthcare, Fisher & Paykel Healthcare, ResMed, Inc., and Medtronic plc. Of these, Medtronic has emerged as the largest contributor in terms of revenue on account of the company’s several recent acquisitions. Medtronic, GE Healthcare and Philips Healthcare, accounted for a whopping 93.69% of the whole market. As per experts in TMR, a surge in R&D and development of innovative products has resulted in strengthening the position of these three companies.

According to the TMR report, the global market for anti-snoring devices and snoring surgery is projected to be worth US$22.7 bn by 2024.  On the basis of type of device, the market for Continuous positive airway pressure (CPAP) devices will lead and is estimated to be worth US$16.4 bn by 2024. However, highest growth will be witnessed by the tongue stabilizing devices (TSDs) segment.


Innovative Product Launches by Market Players Boosting Growth of Market

The global anti-snoring devices and snoring surgery market is driven by increasing number of innovative devices made available in the market. One of the recent trends in the market is the miniaturization of sleep apnea devices. There is a high demand for compact and low cost devices. Companies such as Airing LLC have introduced disposable, battery, and cordless micro-continuous positive airway pressure (CPAP) device in 2015 and such innovation is helping boost the demand for anti-snoring devices. There is also a heightened demand for wireless and connected devices, on account of the growing penetration of the internet of things (IoT). Companies such as Medco Health have introduced a telemedicine assistance system that not just monitors the sleeping pattern of a patient suffering from obstructive sleep apnea disorder but also help schedule doctor’s appointments.

Side Effects Associated with Use to Dissuade People from Using Anti-snoring Devices

Some of the other factors boosting the growth of the anti-snoring devices and snoring surgery market is the growing number of people suffering from sleep deprivation, snoring, and a staggering rise in the number of obese people, who are more likely to snore as compared to those with normal weight. “The extensive marketing carried out by manufacturers will also help boost the demand by creating an heightened level of awareness,” said a TMR analyst. On the other hand, side effects such as throat dryness and nasal congestion will dissuade patients from adopting these devices. In addition to this, ambiguity in handling the device will also be a challenge. High price can also affect sales to an extent.

The information presented in this review is based on the findings of a report by Transparency Market Research titled “Anti-Snoring Devices and Snoring Surgery Market (Device Type - Mandibular Advancement Devices (MAD), Tongue Stabilizing Device (TSD), Continuous Positive Airway Pressure (CPAP) Devices, Others (Nasal Strip, Chain Straps, Rings); Surgical Procedure - Uvulopalatopharyngoplasty (UPPP) Surgery, Tonsillectomy and Adenoidectomy Surgery, Maxillo-mandibular and Genioglossus Advancement Surgeries, Radiofrequency Ablation (RFA) Surgery, Pillar Procedure with Palatal Implants Surgery) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024.

The anti-snoring devices and snoring surgery market has been segmented as follows:

  • Global Anti-snoring Devices and Snoring Surgery Market, by Device Type
    • Mandibular Advancement Devices (MAD)
    • Tongue Stabilizing Device (TSD)
    • Continuous Positive Airway Pressure (CPAP) Devices
    • Others (nasal strip, chain straps, rings) 
  • Global Anti-snoring Devices and Snoring Surgery Market, by Surgical Procedure
    • Uvulopalatopharyngoplasty (UPPP) Surgery
    • Tonsillectomy and Adenoidectomy Surgery
    • Maxillo-mandibular and Genioglossus Advancement Surgeries
    • Radiofrequency Ablation (RFA) Surgery
    • Pillar Procedure with Palatal Implants Surgery
    • Others (laser-assisted uvulopalatoplasty, tracheostomy)
  • Global Anti-snoring Devices and Snoring Surgery Market, by Geography
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Sweden
      • Netherlands
    • Asia Pacific
      • India
      • China
      • Australia
      • Japan
      • Vietnam
      • South Korea
      • Singapore
      • Hong Kong
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa
      • South Africa
      • UAE          

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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