The premium cosmetics market is consolidated owing to the strong presence of established key players globally who are focusing on strengthening their distribution channels in organized retailing to increase sales revenue. Moreover, beauty bloggers and vloggers provide an effective channel to expand consumer reach. Manufacturers provide free samples to these bloggers who post product reviews on their social media channels. Furthermore, manufacturers are collaborating with farmers to source ingredients for the products directly from them. This increases the product’s attractiveness to the consumer.
In March 2020, Simon (a global leader in premier shopping, dining, entertainment, and mixed-use destinations) announced that The Cosmetics Company will join the store line-up at St. Louis Premium Outlets.
In July 2019, HUL’s Lakmé emphasized on innovations and new product launches to drive growth. The trend to launch premium beauty products is on the rise and the company seeks to expand its portfolio that traditionally served value-seeking shoppers.
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