Proper care before and after pregnancy is quite important. It can help the baby grow and develop, keeping both mother and baby safe and healthy. Parents expect and strive to make sure their little one gets a head start on healthy life. Good prenatal care includes healthy habits and better nutrition during pregnancy. Doctors can spot health problems early during regular checkups. Prenatal care products can help to treat patients early.

The global pregnancy care products market is projected to grow at a rapid pace in the next few years. Increase in demand for pregnancy care products meant for physical changes during post-pregnancy is a key driver of the global market. Rise in pregnancy rate across the world is anticipated to increase demand for pregnancy care products. According to a research report by WHO, the global average fertility rate was below 2.5 children per woman in last couple of years. The birth rate was observed to be 2% in the U.S. during 2016–2017 i.e., nearly 61 births per 1,000 among women aged between 15 and 44. Other factors such as technological advancements in pregnancy care products, increase in birth rate in developing as well as in some of the developed countries, well-developed distribution channel for pregnancy care products, and rise in disposable income are expected to propel the global pregnancy care products market during the forecast period.

Preference of women toward commercially available popular products compared to traditional home remedies for skincare and other products is projected to augment the global pregnancy care products market in the next few years. Rise in awareness among people about effective and safe skincare solutions during and after pregnancy is anticipated to fuel the growth of the global pregnancy care products market. However, low adoption of advanced products in some developing and underdeveloped countries and health hazards due to use of chemicals such as salicylic acid, retinol, and toluene in the manufacture of pregnancy care products are likely to restrain the global pregnancy care products market.

The global pregnancy care products market can be classified based on product and distribution channel. In terms of product, the pregnancy care products market can be classified into stretch mark minimizers, breast creams, toning/firming lotions, itching prevention creams, nipple protection creams, body restructuring gels, and stressed leg products. The stretch mark minimizers segment is projected to dominate the market during the forecast period due to increase in concerns about stretch marks during the gestation period. Toning/firming lotions and breast creams are also expected to be lucrative segments in the next few years due to rise in awareness and increase in focus on post-pregnancy health.

Based on distribution channel, the global pregnancy care products market can be categorized into hospital pharmacies, retail pharmacies, online stores, and others. The hospital pharmacies segment is likely to dominate the global market during the forecast period. Increase in pregnancy rate and rise in demand for pregnancy care products are anticipated to boost the growth of the segment.

In terms of region, the global pregnancy care products market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America and Europe are projected to dominate the market during the forecast period. This is attributed to high awareness and adoption of pregnancy care products. Rise in demand for personal care products and availability of better reimbursement policies compared to other regions also propel the market in these regions. Asia Pacific is expected to be a highly lucrative market in the next few years due to increase in number of births and rise in disposable income. Surge in awareness among consumers about the advantages of pregnancy care products is anticipated to dominate the market in the region during the forecast period.

Key players in the global pregnancy care products market are Procter & Gamble, Nine Naturals, Mankind Pharma, Clarins Group, and Expanscience Laboratories, among others.

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  • North America (U.S. and Canada)
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  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
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  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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Pregnancy Care Products Market

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