Human digestive health hinges on the number of good bacteria present in the human gut at any point of time. These bacteria although good for human health, are constantly under attack from acids, other bacteria and the human immune system. To enable their continued growth and multiplication, some fibers which are indigestible by the human gut are incorporated into food and dietary supplements. These fibers act as food for the bacteria and enable a healthy number of them to be present in the gut and aid digestion. Probiotics (bacteria themselves) have achieved better popularity due to marketing strategies but researchers believe that prebiotics are just as important for these bacteria to thrive and this has caused a slow shift of perspective towards prebiotics in recent times. Prebiotic fibers are found in most natural foods such as asparagus, garlic, onion and others. Rising concerns for gut health, increased use in dairy products, growing trend of sugar, fat and calorie reduction and other such factors are driving the market forward at a phenomenal pace. At the same time, increasing consumer awareness about these products, affordable pricing and such other factors provide potential opportunities for healthy growth.
The major types of prebiotic ingredients are galacto-oligosaccharides which are synthetically prepared, naturally derived ingredients such as fructo-oligosaccharides (FOS), inulin, mannan oligosaccharides (MOS) and other natural ingredients that include chicory fructans, xylo-oligosaccharide (XOS), resistant starch prebiotics, etc.
Prebiotics are mainly used in segments such as food and beverages, dietary supplements and animal feed. Dairy products are the largest application market for prebiotic ingredients and along with cereals, baked food, fermented meat products, dry food products and others make up the largest revenue sector. Dietary supplements are one of the fastest growing segments and are expected to play a major role in revenue generation in the coming years. With increased efforts at innovation, research and development and new product releases, the animal feed segment has also been viewed as a potentially lucrative area for prebiotic ingredients.
Rising revenues from sale of prebiotic ingredients can be attributed mainly to increasing concerns for gut health, growing demand from the dairy industry, strong market in Europe for prebiotics and other such factors. On the other hand, greater market visibility for probiotics, lack of marketing standardization for prebiotics, regulations & legislations are some of the most compelling factors holding back growth of prebiotic ingredients in the market. However potential remedies such as developing consumer awareness on the benefits of prebiotics, affordable pricing in order to exploit emerging markets and adopting innovative marketing strategies are expected to provide new opportunities for the prebiotic ingredients market to grow.
Some of the notable companies that manufacture prebiotic ingredients are Abbott Laboratories, BENEO-Orafti SA, Bright Food (Group) Corporation Limited, Cargill Incorporated, Cosucra Groupe Warcoing SA, Kraft Foods Group, Inc., FrieslandCampina Domo, Jarrow Formulas, Inc., Parmalat S.p.A., Roquette Freres, Royal Cosun, and Yakult Honsha Co. Ltd.
This research study analyzes the prebiotics market from a global perspective, understanding market dynamics, segmenting the market on regional and application levels while providing estimates and forecasts for each. The report strives to provide a holistic picture of supply and demand characteristics of prebiotic ingredients by providing historical data from 2009 and a forecast of market numbers until 2018 along with analysis of revenues and volumes.
The prebiotics market by ingredients is dominated by naturally derived ingredients such as fructo-oligosaccharides (FOS), inulin, mannan oligosaccharides (MOS), and others. Synthetically derived ingredients are as yet few in number and they are generally termed as galacto oligosaccharides (GOS). These ingredients are incorporated into food and dietary supplements that are then consumed by human beings and animals, thus helping to enhance their gut health. These markets have been segmented based on volumes and revenues and have been analyzed for market stability and growth.
Major application sectors include food and beverages, dietary supplements and animal feed. Dairy products, cereals, baked food, fermented meat, dry food and other such market segments have been analyzed in the food and beverages application segment. Dietary supplements have found popularity only in the past ten years or so and are subdivided into food supplements, nutritional supplements, specialty nutrients and infant formulae. Animal feed has not yet been fully developed and explored and hence the main focus of manufacturers in animal feed is in research and development of sustainable products. Prebiotic ingredient demand for animal feed is expected to reach USD 429.3 million in 2018.
The prebiotics market by geography covers regions such as North America, Europe, Asia-Pacific and Rest of the World (RoW) and analyses them on the basis of volume and revenue. These regions have in turn been segmented on the basis of ingredients and application and a detailed analysis of these sub-segments has been included centered around both volume and revenue from 2010 and forecast until 2018.
The report also aims to provide a detailed analysis of market revenue shares of companies such as Abbott Laboratories, BENEO-Orafti SA, Bright Food (Group) Corporation Limited, Cargill Incorporated, Cosucra Groupe Warcoing SA, Kraft Foods Group, Inc., FrieslandCampina Domo, Jarrow Formulas, Inc., Parmalat S.p.A., Roquette Freres, Royal Cosun, and Yakult Honsha Co.
The report includes a detailed value chain of the prebiotics market along with a Porter’s Five Forces analysis to identify the pros and cons of/for all the upstream and downstream segments thus enabling a strategy-making process for buyers of prebiotic ingredients, suppliers of raw materials, substitutes, and potential new entrants into the market based on possibility of forward or backward integration into the various business segments. The report also presents a comprehensive assessment of the stakeholder strategies, winning imperatives for them by segmenting the prebiotics market as below:
Prebiotics by ingredients:
Prebiotic market by application:
- Food and beverages
- Dairy products
- Baked food
- Fermented meat products
- Dry foods
- Dietary supplements
- Food supplements
- Nutritional supplements
- Specialty nutrients
- Infant formula
- Animal feed
In addition, the report provides a cross-sectional analysis of the ingredient and application sub-segments with respect to the following geographical markets:
Prebiotic market, by geography:
- North America
- Rest of the World (RoW)