Poultry Health Market
Poultry Health Market (Treatment - Therapeutics (Vaccines Feed Additives, Anti-Infectives, and Paraciticides, Diagnostic (Test, ELISA, and PCR) Imaging, and Genetics) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2017 - 2025
- 175 Pages
Global Poultry Health Market: Overview
Poultry animals are the domesticated birds that includes duck, chicken, turkeys, goose, quails and other birds kept by humans. Poultry industry is one of the fastest growing segment of the livestock animal. As the global population is rising the consumption of livestock animal product is also gradually increasing. The changing lifestyle and diets leads to increased demand for protein rich meat food particularly the poultry products. Poultry health market comprise vaccines, feed additive medication and drugs such as parasiticides, and specialized products used to manage reproductive, metabolic or infectious disease conditions. Poultry therapeutic products are used for the prevention and treatment of disease, disorder, and injury of poultry animals such as chickens, ducks, turkey, and geese.
The market for poultry health (by treatment) have been broadly segmented into Therapeutics (Vaccines Feed Additives, Anti-Infectives Paraciticides, Others) Diagnostic (Test, ELISA, PCR, Others, Imaging) & Genetics. Increasing poultry animal population and poultry farmers concern for them is driving the demand for poultry vaccines. According to the research report published by Transparency Market Research, the global poultry health market was valued at US$5.7 bn in 2016 and is expected to be worth US$11.0 bn by the end of 2025. During the forecast period of 7.6%, the global market is expected to register a CAGR of 7.6%.
Demand for Vaccines to Remain High as Awareness about Animal Diseases Continues to Rise
Vaccine product segment & genetic test segment held the larger share of global poultry health market in coming years. Rising occurrence of new poultry diseases, which lead to loss of poultry animals, has increased demand for veterinary vaccines among poultry farm owners. Also increasing demand for protein rich food accompanied by rising demand for drugs to keep poultry animal’s disease free. Hence, demand for vaccines is likely to increase to prevent zoonotic diseases. The new trend of administering medicines through feed additives is likely to boost the feed additives segment during the forecast period.
U.S. to Lead North America Poultry Health Market as Meat Consumption Rises
Geographically, global poultry health market has been divided into major five regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. In 2016, North America accounted the major share of global poultry health market followed by Asia Pacific, Europe, Latin America, and Middle East & Africa. The U.S. led the poultry health market in North America, as it accounted for the major share of the market. This supremacy is primarily due to increasing domestic production, consumption, and export of eggs and chicken meat. Also, growing number of diseases in poultry animal leads to significant economic loss to a country. For instance, salmonella infection costs over US$3.0 bn a year in the U.S. This is likely to increase demand for poultry treatment products in North America.
However, Asia-Pacific is projected to witness the rapid growth during the forecast period with major impact of countries like China, India & Japan. Well-established poultry production and animal health industry, growing demand are the major factors that boosts the market in Asia-Pacific region. Latin America is also one of the rapidly growing market in poultry health market. For instance, the Ministry of Agriculture, Livestock and Supply (MAPA) is the competent regulatory authority in Brazil for veterinary products. The latter gives details of the regulation of veterinary products and manufacturing establishments or distributors.
The key players operating in the poultry health market are Bayer AG, Bimeda, Ceva Sante Animale, Elanco Animal Health (Eli Lilly and Company), Merck Animal Health, Merial Animal Health (Sanofi), Virbac, and Zoetis Inc.
Poultry Health Market - Snapshot
The poultry health market is predicted to chart a stellar growth trajectory in the years ahead. First and foremost, substantial rise in awareness of diseases among farm animals that adversely impacts sales is creating opportunities in the poultry health market. Consumers are wary to consume poultry products that have risk of transmission of diseases in poultry animals. To prevent this, poultry farm owners and poultry animal rearer take adequate measures to maintain the health of poultry animals. The poultry health market is benefitted, in return.
The poultry health market features a highly competitive vendor landscape. Savvy players in the poultry health market invest substantially in R&D for novel methodologies for the upkeep of poultry animals. Such strategies also help them to adapt to the changing demand and stay at the vanguard of innovation. Mergers and acquisitions, capital investments are some other key growth strategies large players in the poultry health market are focused on. For example, in June 2018, Bayer acquired Monsanto, and in the same year May, Boehringer Ingelhein pumped in investment in China via its subsidiary Asia Veterinary Research and Development Center.
Revenue-wise, North America is predicted to be at the forefront in the overall poultry health market. The large consumption of meat along with an increasing shift towards white meat accounts for prominent place of North America in the poultry health market. Besides this, sudden alertness for an active lifestyle, including consumption of a protein-rich diet indirectly creates opportunities in the poultry health market in the region.
Asia Pacific is a prominent region in the poultry health market too. Government intervention in several countries to maintain the health of poultry health supports the growth of poultry health market in the region. For example, the National Livestock Mission in India is an initiative to promote the health of poultry animals and for sustainable development of livestock.
Global Poultry Health Market: Snapshot
This report on poultry health market studies the current as well as future prospects of the market globally. The stakeholders of this report include companies and intermediaries engaged in the manufacture, commercialization, providing products of poultry health as well as new entrants planning to enter this market. This report comprises an elaborate executive summary along with a market snapshot providing overall information of various segments and sub-segments considered in the scope of the study. This section also provides the overall information and data analysis of the global poultry health market with respect to the leading market segments based on treatment, and geographies.
Global Poultry Health Market: Segmentation
Based on the treatment, the poultry health market has been segmented into: By treatment as, Therapeutics, diagnostics & genetics. The therapeutics segment is again categorized into Vaccines Feed Additives, Anti-Infectives, Paraciticides, Others. The diagnostics is again categorized into Test, ELISA, PCR, Others, Imaging: Each of the market segments have been extensively analyzed based on the market related factors such as increasing demand of poultry vaccines worldwide, and technological advancement in various geographies. Moreover, historical year-on-year growth have been taken into consideration while estimating the market size. The market size and forecast in terms of US$ million for each segment has been provided for the period from 2015 to 2025. The report also provides the compound annual growth rate (CAGR %) for each market segment for the forecast period from 2017 to 2025, considering 2016 as the base year.
Global Poultry Health Market: Drivers and Restraints
The market overview section of the report explores the market dynamics such as drivers, restraints, and opportunities that currently have a strong impact on the poultry health market and could influence the market in the near future. Market attractiveness analysis has been provided in the market overview section in order to explain the intensity of competition in the market across different geographies. The competitive scenario among different market players is evaluated through market share analysis in the competitive landscape section of the report. All these factors would help market players to take strategic decisions in order to strengthen their positions and expand their shares in the global poultry health market.
Global Poultry Health Market: Regional Outlook
Geographically, poultry health market has been segmented into five major regions: North America, Europe, Asia, Latin America, and Middle East & Africa. The market size and forecast for each of these regions has been provided for the period from 2015 to 2025, along with their respective CAGRs for the forecast period from 2017 to 2025, considering 2016 as the base year. The report also provides with market size and forecast for major countries in the respective regions. A detailed qualitative analysis of factors responsible for driving and restraining the market growth and future opportunities has been provided in the market overview section. This section of the report also provides with market attractiveness analysis, Porter’s five forces analysis, value chain analysis, pricing analysis and market share analysis by key players, thus presenting a thorough analysis of the overall competitive scenario in the global poultry health market.
Global Poultry Health Market: Competitive Landscape
The key findings section included in the report would assist existing market players in expanding their market shares, and new companies in establishing their presence in the global poultry health market. The report also profiles key players operating in the poultry health market which are Bayers AG, Merck Animal Health , Zoetis Inc., Bimeda Inc., Ceva Sante Animale, Elanco Animal Health (Eli Lilly and Company), Merial Animal Health (Sanofi S.A. ), and Virbac.
The global poultry health market is segmented as follows: