Portable generator, also known as engine generator, is an engine driven generator that is manufactured for multiple uses. Portable generator consists of a prime mover, which is engine, and electrical generator. These are mounted together to form an electric generation unit. Portable generator unit consists of various components that are assembled together to form a single unit. Primary components include fuel tank, alternator, starter, and internal combustion engine. Portable generator is not permanently installed and can be moved from one place to another place. This is the difference between standby generator and portable generator. Furthermore, it is manually started. Portable generator is primarily used to provide electrical power where electricity is unavailable or required for temporary purpose. Frequent power outages and rise in demand for uninterrupted electricity are driving the demand for portable generators.

Portable Generators Market: Segmentation

The portable generator market can be segmented based on power rating, energy source, and application. Based on power rating, the portable generator market can be divided into up to 5 kW, between 5 kW and 10 kW, between 10 and 15 Kw, and above 15 Kw. The 10 kW to 15 Kw segment accounted for major share of the market in 2016. 10 to 15 Kw portable generators are primarily used for residential and commercial purposes. They also meet the need of end-users in terms of cost. The between 10 kW and 15 Kw segment is also anticipated exhibit significant growth rate during the forecast period. After 10 to 15 Kw, above 15 Kw portable generators are anticipated to expand at a moderate rate due its use in construction and mining sites.

Based on energy source, the portable generators market can be divided into gasoline, diesel, and gas driven. The gasoline segment dominated the market due to its compatibility toward small capacity engine. Gasoline are also readily available and enable quick starting of the engine.

Based on application, the portable generators market can be segmented into residential, commercial, and industrial. The residential segment contributed major share of the market in 2016. Under the residential segment, portable generators are used for various activities such as family functions, picnic, and camping. Under the industrial segment, portable generators are used in construction, drilling, and mining sites where uninterrupted electric power is required for various operations.

Portable Generator Market: Region-wise Outlook

Based on region, the portable generator market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of consumption, Asia Pacific held major share of the portable generator market in 2016. In Asia Pacific, portable generators are used in small shops during various outdoor events and functions. It is likely to remain the dominant region during the forecast period. After Asia Pacific, North America accounted for large share of the portable generators market. Increase in natural calamities in North America in the form of hurricanes are hampering power usage; as a result, demand for portable generators is increasing in North America. Portable generators are primarily used at drilling sites and mining sites in Middle East & Africa and Latin America owing to the low availability of power supply.  

Portable Generator Market: Key Players

Large number of companies operate in the global portable generator market. Portable generators are primarily used on rental basis. This hampers the overall demand for portable generators. Prominent manufacturers in the portable generators include Yamaha Motor Co., Ltd., Honda Siel Power Products Limited (subsidiary of Honda Motor Co., Ltd.), and Kohler Co. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Portable Generator Market

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