Global Portable CPR Market: Snapshot

With the increasing need for emergency medical services (EMS), the global market for portable CPR is witnessing a significant surge in its size and valuation. The rise in the awareness of people pertaining to cardiac arrest and the clinical advantages of the CPR devices, augmenting support of the governments in terms of funds and grants, and the surge in the geriatric population are also propelling this market considerably.

Going forward, the escalating prevalence of cardiovascular diseases and the increasing instances of out-of-hospital cardiac arrest around the world are anticipated to drive the worldwide market for automated CPR devices in the years to come. On the other hand, the high cost associated with automated CPR devices, their weight, the need for extensive training to be able to utilize them, and conflicting outcomes are projected to hamper the growth of this market in the near future.

Nonetheless, the technological advancements, together with the increasing awareness among people regarding the benefits of cardiac arrest management in emerging regions, such as Latin America and Asia Pacific, are expected to boost the demand for automated CPR devices over the next few years, which is further anticipated to offer lucrative opportunities for global and regional participants in the coming years.

Cardiopulmonary resuscitation (CPR) is an emergency technique used during a heart attack, or drowning condition, when the person is unable to breath. During a cardiac arrest, due to insufficient supply of blood to maintain life, the heart stops beating. In such conditions, blood circulation vital to sustain life can be provided by constantly compressing the heart through a physical force being applied to the patient’s chest. This technique of rescue is termed as cardiopulmonary resuscitation (CPR), which is employed in emergency situations or conditions to protect the patient from fatal myocardial infarction or brain damage.

The traditional basic cardiopulmonary resuscitation (CPR) using manual chest compressions is generally considered to be a simple, rapid, economical, and frequently preferred technique for creating artificial blood flow during cardiac arrest; however, it also has limitations and inconsistencies. The oxygenated blood flow to the brain and the heart may reduce even further if the manual chest compression is inadequate. Automated devices to administer CPR came into existence to overcome the disadvantages of manual CPR techniques. An automated device provides greater control of compression, avoiding rib fractures and damage to vital organs. The automated chest compression device delivers increased blood flow to vital organs, and thereby improves the resuscitation outcome when compared with the manual chest compression. Automatic CPR can be administered properly by monitoring the rate of compression, its compression force, and the blood flow rate so that the rescuer can be assured that he/she is performing the procedure appropriately. The drawback of the traditional method of CPR and benefits of portable CPR device over manual technique are major driving force for the rise in demand for portable CPR devices. Increasing prevalence of cardiac arrests and rising demand for emergency medical services are a few more factors further fuelling the expansion of the portable CPR market. However, high cost and high training mandatory for usage of CPR devices are restraining the expansion of the market.    

The global portable CPR market can be segmented into product, mechanism type, applications, end-user, and region. In terms of product type, the market can be segmented into manual CPR and automated mechanical CPR. Automated mechanical CPR devices can be further sub-segmented into pneumatic driven and battery driven. In terms of mechanism type, the market can be segmented into piston devices, load distribution devices, and 3D compression devices. The pistons segment dominate the market due to ease of usage and features, such as light weight, of these devices. In terms of application, the global portable CPR device market can be segmented into ambulance and emergency service, coronary & intensive care, cardiac catheterization, organ transplantation, and others. In terms of end-user, the market can be segmented into hospitals, out of hospitals, and others.

In terms of geography, the global portable CPR market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounts for a prominent share of the portable CPR market, followed by Europe. Rise in number of cardiac diseases, increase in healthcare expenditure, and technological advancement in devices for CPR by key players in developed countries are major factors contributing to the expansion of the market in the region. Asia Pacific is a rapidly expanding market for portable CPR due to increasing incidence of cardiac diseases owing to stress and high number of geriatric patients in developing countries, and rising unmet medical and healthcare needs Furthermore, increase in patients’ population in developing countries such as India and China, and rise in prevalence of chronic diseases such as heart disease are driving the portable CPR market in Asia Pacific.

Key players operating in the global portable CPR market include CPR Medical Devices, Inc., Physio-Control Inc., Revivant Corp., Cardiac Science Corporation, Koninklijke Philips N.V., St. Jude Medical, Inc., ZOLL Medical Corporation, General Electric Company, and Michigan Instruments among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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