Polymer Clay Market: Introduction

  • Polymer clay is a synthetic clay-like material made of polyvinyl chloride (PVC), plasticizer, resin, and pigment. The raw form of polymer clay is malleable; thus, it can be converted into any shape. The raw polymer clay is fired so as the PVC particles fuse together to make the material hard and rigid.
  • Expansion in the global toy industry due to the downfall of brick and mortar shopping along with emergence of e-commerce and dual-income households has augmented the demand for advanced toys materials. This, in turn, is driving the demand for polymer clay across the globe.
  • Rise in popularity of polymer clay in applications such as Do it Yourself (DIY) and Socially Useful Productive Work (SUPW) is also anticipated to fuel the polymer clay market in the near future. However, potential dangers and risks associated with unsafe toys may create challenges for the polymer clay market during the forecast period.  

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Rising Demand for Jewelry-making Industry to Drive Polymer Clay Market

  • Currently, the consumer preference for jewelry is changing rapidly, as per the fashion trends. End-consumers have become choosy due to the availability of number of alternatives in brick & mortar retail shops and e-commerce platforms.
  • Improvement of lifestyle owing to the increase in disposable income and penetration of Internet primarily in emerging economies have augmented the demand for modern jewelry
  • Polymer clay acts as a raw material for imitation jewelry due to its cost effectiveness and performance properties. Thus, increase in demand for polymer clay in the jewelry-making industry is anticipated fuel the demand for polymer clay during the forecast period.

North America Expected to Hold Key Share of Global Polymer Clay Market

  • In terms of region, the polymer clay market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • North America is estimated to hold major share of the global polymer clay market during the forecast period. Presence of well-established toy industry in the U.S., constant demand of end-users for DIY activities, and increase in usage of Internet in craft and lifestyle activities are boosting the market in the region.
  • Rise in consumption of jewelry items and toys due to improvement of lifestyle in Asia Pacific owing to the increase in disposable income in emerging economies is anticipated to fuel the demand for polymer clay in the region during the forecast period

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Key Players Operating in the Market

The polymer clay market is highly fragmented with the presence of various global and local players. Key players operating in the global market are striving to set up production facilities in Asia Pacific due to low raw material costs and easy availability of labor. Prominent players operating in the global polymer clay market include:

  • Van Aken International
  • The Clay & Paint Factory
  • Staedtler Mars
  • Polyform Products
  • American Art Clay
  • Viva Decor

Global Polymer Clay Market: Research Scope

Global Polymer Clay Market, by Form

  • Solid
  • Liquid

Global Polymer Clay Market, by Application

  • Jewelry Making
  • Arts & Sculpture Making
  • Toys & Novelty Items Manufacturing
  • Ceramic Products Manufacturing
  • Others

Global Polymer Clay Market, by End-use

  • Residential
  • Commercial
  • Industrial

Global Polymer Clay Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Polymer Clay Market

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