Plush Blankets Market: Introduction
A plush blanket refers to a blanket with a rich fabric and a long, soft nap. Apart from its natural beauty and rich feel, plush blankets provide warmth to the user. The raised nature of a plush blanket creates a layer of air between the user and the core of the blanket fabric. As one’s body generates heat while sleeping, it circulates between the layer of plush fibers and helps retain core body temperature.
Key Drivers of the Plush Blankets Market
Increasing inclination for luxury blankets as a result of higher usage of low-weight blankets among users has been driving the market. Growth of the hospitality sector, rapid urbanization, and changing lifestyles have led to penetration of fancy and soft fabric-based bedding products, thereby boosting the use of plush blankets in the commercial sector across the globe. Rising consumer spending on comfort and relaxation due to better lifestyles, particularly among generation X, Y, and Z, is generating more demand for softer and luxury bedding products, such as plush blankets.
Improved Features Creating Opportunities in the Plush Blankets Market
Manufacturers keep improving their products so as to cater to a larger customer base. New advancements in fabric, along with product launches, are increasing consumers demand for these products. For instance, in June 2019, Decora Home introduced Decora Home Soft, a Super Plush Pattern Block Throw, which makes a perfect soft throw blanket for snuggling on the couch, bed, theatre, or park. In addition, fluctuating weather patterns have been shifting the purpose of using blankets for specific winter months to all year round. Increasing fusion of plush soft and lightweight material, and providing exact warmth and heat, have created new opportunities for the plush blankets market.
Suffocating Effect a Restraint of the Plush Blankets Market
One of the restraints of plush blankets is its suffocating effect. While blankets, pillows, and quilts provide a cozy bed for an adult, they can be dangerous in an infant's crib. The American Academy of Pediatrics says parents should keep soft objects and loose bedding away from infants as they can accidently lead to suffocation. Moreover, bedding has been associated with sudden infant death syndrome, the leading cause of death for infants 1 month to 1 year old. These factors acts as restraints of the plush blankets market.
North America the Dominant Market
North America accounts for highest share in the plush blankets market in terms of revenue contribution as compared to markets in other regions due to increased spending on residential renovations and repairs by Americans, which is enhancing the usage of high-end bedding products. According to ‘Improving America’s Housing 2019,’ a new report released by the Harvard Joint Center for Housing Studies (JCHS), the home remodeling market in the U.S. expanded by more than 50% post the end of the recession period. The emergence of weighted blankets with plush fabrics is contributing to the significant growth of the market in the region. According to a blog by The New Yorker, in 2018, 70% of Americans saw trouble sleeping at least once a week. In addition, according to the blog, 40 million Americans suffer from prolonged anxiety. Plush weighted blankets help to increase serotonin and melatonin levels and lessen the stress hormone while putting the person in a deeper sleep. These factors are expected to propel growth of the plush blankets market in the region.
Key Players Operating in the Global Market
Companies are working on product innovation and development to increase their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Some of the major companies identified in the plush blankets market are:
Plush Blankets Market: Research Scope
Plush Blankets Market, by Application
Plush Blankets Market, by Region
The report on the plush blankets market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
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