Platinum-based drugs contain coordinated complexes of platinum. These are widely used in the treatment of cancer as chemotherapeutic agents. Platinum acts as cell damaging agent for certain cancer treatments. Approximately 10% to 20% patients treated with chemotherapy receive platinum-based drugs. These drugs are used either alone or in combination with other drug treatment. Rise in prevalence of cancer is a major driver of the global platinum-based drugs market. According to the National Cancer Institute, the number of new cancer cases per year is expected to rise to 23.6 million by 2030. However, side effects associated with the drugs and development of resistance for the drug are the major restraints of the global platinum-based drugs market. Recent trends in platinum-based drugs include development of platinum drugs analog such as platinum complexes with carrier molecule in order to increase targeted concentration of drug in cancer tumor. 

The global platinum-based drugs market can be segmented based on product type and application. In terms of product type, the platinum-based drugs market can be classified into cisplatin, carboplatin, oxaliplatin, and others. Cisplatin is the most common platinum-based drug used in the treatment of certain malignancies. It is particularly effective in testicular cancer and is administered intravenously. Carboplatin, a derivative of cisplatin, is used to treat various cancers including ovarian, lung, brain, and others. Oxaliplatin is used in colorectal cancer and usually administered in combination with other chemotherapeutic agents. It is used primarily for cancers that do not respond to cisplatin. The Cisplatin segment held the largest share of the market in 2017 and is expected to sustain its leadership position during the forecast period. Based on application, the global platinum-based drugs market can be divided into testicular cancer, ovarian cancer, colorectal cancer, lung cancer, and others. The lung cancer segment dominated the market in 2017 due to high prevalence of lung cancer among the global population. According to the WHO, cancer is the second leading cause of death globally, and accounts for an estimated 9.6 million deaths in 2018, including lung cancer accounting for 2.09 million cases. The segment is expected to continue to dominate the market from 2018 to 2026. 

In terms of region, the global platinum-based drugs market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominated the global market in 2017 due to high prevalence of cancer in the region, developments in platinum-based drugs, and recent FDA approvals. According to the National Cancer Institute, an estimated 1,735,350 new cases of cancer will be diagnosed in the U.K. and 609,640 people will succumb to the disease in 2018. The market in Asia Pacific is anticipated to expand at the highest CAGR owing to rise in prevalence of diseases, surge in awareness, increase in per capita income, and improvement in health care infrastructure. 

Major players operating in the platinum-based drugs market include Pfizer, Inc., Sanofi, Ask-Pharma, Mylan N.V., Sun Pharmaceutical Industries Ltd., Novartis AG, Accord Healthcare, Guizhou YiBai Pharmaceutical Co., Ltd., Teva Pharmaceutical Industries Ltd., Qilu Pharmaceutical Co., Ltd., SK Chemicals, Debiopharm Group, Dr. Reddy’s Laboratories Ltd., and Jiangsu Hengrui Pharmaceutical Co., Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

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Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

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Platinum Based Drugs Market