Personal lubricants are also referred to as sexual lube. Personal lubricants are applied on the penis, vagina, anus, and on sex toys to ease penetration. These are specialized lubricants used during intercourse and masturbation to reduce friction. Personal lubricants are also effective in relieving pain during intercourse. It is available in liquid and gel form across the globe. Personal lubricants applied on the skin are immediately absorbed and provide temporary relief from vaginal dryness and related pain during intercourse. Personal lubricants for penile and vaginal application are intended to moisturize and improve comfort of intimate sexual activity. This has increased the demand for personal lubricants, thereby fueling the market. Factors such as preference for personal lubricant by females especially after menopause due to vaginal dryness is also expected to boost the global personal lubricant market.

Major drivers of the global personal lubricant market include availability of products in multiple flavors and fragrances, rise in demand for organic products, increasing acceptance among women, and high product visibility. In addition, the growing prevalence of sex education along with awareness about the product across the globe is expected to propel the market in the coming years. However, a major restraint of the global personal lubricant market is the side effects and allergies caused by usage of personal lubricants. Nevertheless, manufacturing new innovative products, better packaging, and popularity of e-commerce business are expected to create significant opportunities for the personal lubricant market.

The global personal lubricant market can be segmented based on product, usage, type, end users, distribution channel, and region. The personal lubricant market based on product is segmented into water-based lubricant, silicone-based lubricant, oil-based lubricant, and hybrid lubricant. Based on usage, the personal lubricant market can be categorized into vaginal lubricants and anal-specific. Based on type, the global personal lubricant market is segmented into organic, natural, and synthetic. Based on end user, the personal lubricant market is categorized into male, female, and unisex. In terms of distribution channel, the global personal lubricant market can be classified into online channels and offline channels. Further, the offline channel is sub-segmented into large format retail stores, independent stores, pharmacies, and others.

In terms of region, the global personal lubricant market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. In North America, increase in popularity of personal lubrication along with growth in awareness about the product that has multiple benefits has driven the usage of personal lubricants. In Europe, continuous growth in demand for personal lube for performing sexual activities among end-users is enhancing the demand for personal lubricants. In Asia Pacific, rapid growth in usage of condoms has propelled the usage of personal lubricants that help the user from dryness and causing any friction or pain is expected to drive the market. In addition, less friction during sexual intercourse could tear the condom that may possess the risk of multiple sexual diseases. In Middle East & Africa, personal lubricant is used to deal with dry and sensitive skin. This is expected to fuel sales across the region in the coming years. In South America, huge investment for the promotion of products by manufacturers and entry of new players in the market is expected to boost the business of personal lubricants.

Major players operating in the global personal lubricant market include Ansell, B. Cumming Company, Biofilm IP LLC, Bodywise Ltd., Church & Dwight Co., Inc., Good Clean Love, Inc., Cupid Ltd., Reckitt Benckiser Group, MD Science Lab Inc., HLL Lifecare Limited, Mayor Pharmaceutical Laboratories, Inc, Trigg Laboratories, Inc., Sliquid, LLC, The YES YES Company Ltd., and pjur group Luxembourg S.A.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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