Personal care packaging refers to casing of products used for personal hygiene and beautification. The applications of these products include hair care, skin care and toiletries among others. Personal care products are packaged in glass bottles, stand-up pouches, paper bags, metal cans and containers among others. The growing demand for personal care products have led to the growth of the personal care packaging market. Raw materials such as plastics, paper, glass, aluminum and cloth among others are used in the manufacture of personal care packaging. Factors such as increasing awareness regarding personal hygiene, technological innovation in the packaging industry, growing demand for male grooming products, rising disposable income of the individual, and changing consumer lifestyle are primarily driving the market. However, rising number of regulations regarding packaging and manufacturing personal care products is expected to subsequently hamper the growth of the market, as the overhead costs may result in increased price of the finished product. Increasing demand for personal care products in BRIC countries is expected to open opportunities for the growth of the market in the near future.
Flexible packaging was the largest product segment present in personal care packaging in 2012. Flexible packaging denotes packaging containers that are made up of easily flexible or yielding materials, which readily alter shape when filled with goods. Rigid packaging was the second-largest product segment in the personal care packaging market in 2012. Demand for paper in personal care packaging is likely to grow exponentially in the next few years as more and more consumers are looking for environment friendly packaging solutions. Glass bottles are available in various shapes, sizes and colors for applications such as fragrances, nail polishes and facial products. Metal packaging is expected to exhibit the lowest growth of all packaging materials in the personal care packaging market owing to factors such as heavy weight, fluctuating costs and lower aesthetic value.
Skin care was the largest application segment present in personal care packaging market in 2012 on account of the growing awareness regarding healthy skin among consumers. Skin care was followed by hair care on account of the growing awareness regarding hair grooming and styling among consumers, particularly in Asia Pacific. Hair care is expected to be the fastest growing application segment of the market on account of the rising demand of hair care products such as hair gels, shampoos, hair coloring products, serums and conditioners among others. In addition, shower gels and liquid soaps have been gaining popularity in emerging economies of Asia Pacific and Latin America. Growing demand for anti-ageing cosmetic products is expected to drive the demand for cosmetics over the next few years. Other products in the end-use segments include oral care products, wet wipes and baby care products among others.
Demand for personal care packaging was the highest from Asia Pacific in 2012 and is expected to witness the highest growth over the next six years. Several factors such as rising demand for hair care, cosmetics and male grooming products, changing lifestyles, technological innovation in packaging are expected to drive the demand for personal care packaging in this region. Demand for personal care packaging is expected to be steady in developed markets of North America and Europe in the next few years with respect to application categories such as fragrances, bath & shower and skin care among others.
Companies such as Amcor Ltd., Bemis Company Inc., Mondi, Ardagh and Saint Gobain are key players present in the personal care packaging market. In addition, the personal care packaging market is highly fragmented due to presence of several medium and small scale manufacturers on a global as well as regional level.
Personal care packaging refers to packaging of a wide range of products such as shampoos, conditioners, cosmetics, soaps, shower gels, body lotions, body creams, oils and toiletries among others. These products can be packaged in a wide range of materials such as plastics, paper, metals and cloth among others in the shape of boxes, bottles, pumps, sprays and other enclosures. Growing demand for skin care and hair care products is anticipated to be one of the key factors driving the personal care packaging market during the forecast period owing to increasing awareness regarding healthy skin and hair among consumers. Consumption of skin and hair care products has increased on account of factors such as hectic lifestyle and pollution damage human health and skin. This in turn, has boosted the personal care packaging market.
The report comprises of forecast and analysis for the personal care packaging market on a global and regional level. The demand forecast is based on volumes (million units) and revenue (USD million) for the period ranging from 2012 to 2019. The study includes drivers and restraints for the personal care packaging market along with the impact they have on the demand over the forecast period. In addition, the report includes the study of the opportunities available in the personal care packaging market on a global and regional level.
To give the users of this report a holistic view on the personal care packaging market, we have included a detailed raw material analysis along with the value chain. To understand the competitive intensity in the market, an analysis of the Porters five forces model for the personal care packaging market has also been included. The study comprises of a market attractiveness analysis, wherein the applications are benchmarked based on their market size, growth rate and general attractiveness.
The study provides a conclusive view on the personal care packaging market by segmenting the market based on its products and applications. All the product and application segments have been analyzed based on present and future trends and the market is estimated from 2012 to 2019. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific and Rest of World (RoW).
The market estimates for this study have been based on volumes, with revenues being derived through regional pricing trends. The price for each of the materials mentioned in the report has been considered, and customized product pricing has not been included. Additionally, the market has been analyzed based on expected demand and the market data for each segment is based on demand volumes and corresponding revenues. The prices considered for calculation of revenue are average regional prices obtained through primary quotes from numerous regional suppliers, distributors and direct selling regional producers. Furthermore, the market data is based on current information. However, presence of a large number of domestic manufacturers in China and India may cause variation in forecast by a small margin. The forecasts have been based on expected demand from application segments. We have used the bottom-up approach to arrive at the global market by considering individual market segments and integrating them. The products and applications have been further bifurcated using the top-down approach to derive the regional product market consumption. Flexible packaging consists of flexible plastics, paper, aluminum foil and cellulose. A separate section on papers has been considered in the study. This includes hard papers such as cardboards. Inflation has not been accounted for in our market estimates.
The report includes profiles of major participants operating in the global market. Major players profiled in the report include Amcor, Ardagh Group, Colgate-Palmolive Company, Gerresheimer, ITC, Mondi plc, Saint-Gobain and Sonoco Products Company among others. The company profiles include attributes such as company overview, financial overview, product portfolio business strategy, SWOT analysis and recent developments. The market has been segmented as below:
Personal Care Packaging Market: Product Segment Analysis
- Flexible packaging
- Rigid plastics
- Others (Includes nonwoven fabrics, cardboards, etc.)
Personal Care Packaging Market: Application Analysis
- Skin care
- Hair care
- Bath & shower
- Others (Includes oral care, cotton pads, wipes, etc.)
Personal Care Packaging Market: Regional Analysis
- North America
- Asia Pacific
- Rest of the World