Perms and Relaxants Market: Introduction

  • Perms and relaxants are techniques that help users to achieve the desired look and hairstyle by permanently altering the natural texture of hair. These are two different hair products, in which perms help to add up curl to the hair of users and on the other hand, relaxants help to straighten out the curly hair of the user.
  • Perms is a hair technique used to add curl to hair, which is naturally straight. This is done using a liquid or chemical, which is applied to the hair along with rods or rollers. The hair then takes the shape of the rods or rollers and is neutralized. A relaxant is a permanent hair straightening method, in which hair is tightly coiled. Similar to perm, a relaxant lasts until the hair grows out or until it is cut.

Increase in Preference for Perms and Relaxants by Consumers: A Key Driver

  • Increase in awareness about the usage of different types of perms and relaxants for desired hairstyle and growing trend of DIY hair care among individuals are projected to drive the global perms and relaxants market in the next few years. Rise in the number of hair care centers, salons, and parlors is anticipated to propel the global market in terms of sales during the forecast period. Key players focus on research & development of effective formulations for different hair styling. This is expected to augment the global perms and relaxants market in the near future.

Preference for Natural Products: A Key Restraint

  • Rise in cases of hair damage and scalp problems is likely to hamper the growth of the global perms and relaxants market in the near future. Increase in preference for natural products for styling and desired look by users is projected to hamper the global market during the forecast period. Prolonged usage of different styling techniques and other products for hair treatment could cause severe side effects on users due to toxic composition and allergic reaction caused by the specific chemical ingredients. These factors act as restraints of the global perms and relaxants market.

Europe to be a Potential Market for Perms and Relaxants

  • The global perms and relaxants market can be segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the perms and relaxants market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific comprises India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes GCC, South Africa, and Rest of Middle East & Africa. The perms and relaxants market in South America has been segmented into Brazil and Rest of South America.
  • Europe is expected to be an attractive market for perms and relaxants during the forecast period due to rise in focus on hair care by the large consumer base.

Key Players Operating in the Global Perms and Relaxants Market

The global perms and relaxants market is fragmented due to the presence of large number of key players. These players have adopted strategies such as new product development, acquisitions, mergers, and agreements to be competitive and enhance customer base in the market.

Key players operating in the global perms and relaxants market are:

  • Avon Products, Inc.
  • Combe, Inc.
  • Coty, Inc.
  • Estée Lauder Companies, Inc.
  • Henkel AG & Co. KGaA
  • JOTOCO Corporation
  • Kao Corporation
  • L’Oreal S.A.
  • Makarizo International
  • New Avon Co.
  • Procter & Gamble
  • Revlon, Inc.
  • Unilever plc

Global Perms and Relaxants Market: Research Scope

Global Perms and Relaxants Market, by Type

  • Perms
  • Relaxants

Global Perms and Relaxants Market, by Hair Type

  • Curly
  • Dry
  • Fine
  • Normal
  • Others (oily, textured, etc.)

Global Perms and Relaxants Market, by Pricing

  • Low (below US$ 25)
  • Medium (US$ 25 – US$ 100)
  • High (above US$ 100)

Global Perms and Relaxants Market, by End-user

  • Male
  • Female

Global Perms and Relaxants Market, by Age Group

  • Gen Z
  • Millennial
  • Generation X
  • Baby Boomers

Global Perms and Relaxants Market, by Distribution Channel

  • Online
    • Company Website
    • E-commerce
  • Offline
    • Specialty Stores
    • Individual Store
    • Others (departmental stores, mega retail stores, etc.)

The report on the global perms and relaxants market is a compilation of firsthand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on regional and other segments of the market.

Regional Analysis of the Global Perms and Relaxants Market:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Perms And Relaxants Market