Global Out of Home Tea Market: Snapshot

Tea has always been among the most popular casual drinks, and is consumed in volumes on a daily basis across the world. Recognizing its popularity, cafés have been mushrooming that offer several segments of the beverage as well as a high-standard environment for the customers for friendly or official meetings. Quick Service Restaurants (QSR) have also emerged that specialize in rapid delivery of tea packaged in a way to be consumed on the go. Although this expansion of tea-cafés and QSRs had remained limited to the developed countries initially, wherein coffee is more popular, now they have made a mark in emerging economies too, which is a reflection of increasing disposable income of the urban populations. Workplaces have adopted tea-machines admirably too, providing a mode of refreshment for their employees.

All these factors put together, and several more, the market for out of home (OOH) team is flourishing, primarily in Asia Pacific. According to this business intelligence study, the demand in the global out of home team market will expand at an impressive CAGR of 10.4% during the forecast period of 2017 to 2025. Revenue-wise, the analysts of this report have estimated that there will be opportunities worth US$39,329.8 mn by 2025 in the global OOH tea market by the end of 2025, substantially more that the market’s evaluated valuation of US$17,835.9 mn as of 2017.

 

global out of home tea market

Black Tea and Green Tea Key Product Segments

Based on product type, the out of home team market has been segmented into black tea, green tea, herbal tea, match tea, oolong tea, and others on the basis of tea type. Among these, black tea type held the largest market share of around 33% in the global market in 2016. In addition, green tea segment of the market is anticipated to grow at a faster rate during the forecast period. The green tea segment is gaining traction from its health benefits in terms of weight loss.

On the basis of packaging type, the OOH tea market has been bifurcated into tea bags, bottled tea, canned tea, and loose tea. As of 2016, the tea bags segment provided for the maximum demand, closely followed by loose tea. Dried and crushed tea leaves are packed in individual teabags or sachets in such a way that they are convenient to use at any place. Bottled tea and caned is tea packed in bottles or cans made by infusion or brewing process and stored in cool places. These teas are used in quick service restaurants (QSR), restaurants, bars and pubs, cafes, and work places. Quick service restaurants, restaurants, bars & pubs, hotels, café/coffee shop chains, work places, and outdoor are the end use categories that have been evaluated in this report for the market for OOH tea.

Asia Pacific Constitutes for Lion Share of Demand for OOH Tea

Geographically, Asia Pacific is currently the most lucrative region by a substantial margin. By the end of 2025, the Asia Pacific out of home tea market is estimated to provide for opportunities worth US$29,741.2 mn, which would nearly three quarters of the global demand. Green Tea type in Asia Pacific region is anticipated to grow at a faster rate during the forecast period. This is mainly because of health benefits of the green tea such as useful for weight loss, high metabolism rate, rich in anti-oxidants, and good for body aeration. On the other hand, The Middle East and Africa region is anticipated to grow at a good pace between 2017 and 2025 albeit a limited market share. An increasing trend of people shifting to GCC countries from Asia Pacific region is the driver of the prosperity of this region.

Pepsico, Inc., The Coca Cola Company, Nestle S.A., Starbucks Corporation, Dilmah Ceylon Tea Company PLC, Bettys and Taylors Group Limited, The Republic of Tea, Celestial Seasonings, Inc., Associated British Foods, Tata Global Beverages Ltd, and Unilever Group are a few key companies in the global out of home tea market.

Global Out of Home Tea Market: Overview

The out of home tea report provides analysis for the period 2015–2025, wherein the period from 2017 to 2025 is the forecast period and 2016 is the base year. The report covers all the major trends and technologies playing a key role in out of home tea growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence market’s growth during the said period. The study provides a holistic perspective on the out of home tea market growth throughout the above mentioned forecast period in terms of revenue (in US$ Mn and Thousand Kgs), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA).

The market overview section of the report demonstrates the market dynamics and trends, such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. An attractiveness analysis has also been provided for every geographic region in the report, in order to give a thorough analysis of the overall competitive scenario of the out of home tea market, globally. Moreover, the report provides an overview of the various strategies of key players present in the market. Product definition chapter helps in understanding different tea types and packaging types of tea along with their end use segments which are included in the report.

Global Out of Home Tea Market: Segmentations

The report segments the global out of home tea on the basis of type, the market is segmented into black tea, green tea, herbal tea, matcha tea, oolong tea and others. Furthermore, the market is classified by packaging type which includes loose tea, tea bags, bottled and canned tea. By end-use, the market is segmented into quick service restaurants, restaurants, bars & pubs, hotels, café/coffee shop chains, work places, outdoor and others. Thus, the report provides in-depth cross-segment analysis of the out of home tea market and classifies it into various levels, thereby providing valuable insights at the macro as well as micro levels.

On the basis of country, North America market is divided into U.S., Canada, and Rest of North America. Similarly, Europe market is divided into U.K., Germany, France, Italy, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, and Rest of Asia Pacific. Middle East and Africa covers the G.C.C., South Africa and Rest of Middle East and Africa. Similarly, South America region includes Brazil, and Rest of South America. This report provides all the essential information required to understand the out of home tea and its types. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the out of home tea market. This report also provides the value chain analysis for the out of home tea market which explains the participants of the value chain.

Global Out of Home Tea Market: Vendors Landscape

The report also highlights the competitive landscape of the out of home tea, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive out of home tea estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different economic, and consumption factors along with the current market dynamics affecting the growth of the out of home tea market.

Unilever Group, Tata Global Beverages Ltd, Dilmah Ceylon Tea Company PLC, Kusmi Tea, Bettys and Taylors Group Limited, Peet’s Coffee & Tea., Tenfu Corporation, The Republic of Tea, Celestial Seasonings, Inc., Associated British Foods, Starbucks Corporation, Pepsico, Inc., The Coca Cola Company, Nestle S.A., and Costa Ltd are some of the major players operating within the global out of home tea profiled in this study. Details such as business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

The Out of home tea market is segmented as below.

Out of home tea Market

By Type

  • Black tea
  • Green tea
  • Herbal tea
  • Matcha tea
  • Oolong tea
  • Others

By Packaging Type

  • Loose tea
  • Tea bags
  • Bottled
  • Canned tea

By End Use

  • Quick Service Restaurants
  • Restaurants
  • Bars & Pubs
  • Hotels
  • Café/Coffee Shop Chains
  • Work Places
  • Outdoor
  • Others

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America